The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Craft / Dynamic Data Visualization
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: User Activation
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Use of Technology
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Innovation in Responsive Environments
The Woman Behind The Veil Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Architecture Enhancement
Desert Roulette Agency: Rethink / Toronto/Montreal/Vancouver Client: WestJet Category: Architecture Enhancement
ArtScience Museum: Into the Wild Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization
Heavy Metal Hearing Test Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: User Activation
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
#TankFree Agency: WCRS / London Client: The Born Free Foundation Category: User Activation
Safest Highways Agency: FCB Canada / Toronto Client: Fountain Tire Category: Use of Technology
Machine conversations Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo Client: KONE Oyj Category: Use of Technology
The mind-reading billboard Agency: Lg2 / Quebec City Client: Quebec City Magic Festival Category: Use of Technology
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: Use of Technology
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Use of Technology
Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Responsive Environments
Gravity Light Agency: J. Walter Thompson / London Client: Shell Category: Innovation in Responsive Environments
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Innovation in Responsive Environments

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Responsive Environments Bronze Pencil

TBWA\Chiat\Day, / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Use of Technology / Augmented Reality (AR)

OS_RE18007B

2018 Responsive Environments Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Craft / Dynamic Data Visualization

OS_RE18008G

2018 Responsive Environments Silver Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

User Activation

OS_RE18001S

2018 Responsive Environments Gold Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Use of Technology

OS_RE18002G

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Use of Technology

OS_RE18003G

2018 Responsive Environments Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Use of Technology

OS_RE18004S

2018 Responsive Environments Bronze Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Use of Technology

OS_RE18005B

2018 Responsive Environments Bronze Pencil

Wieden+Kennedy / Portland

Nike

Live Design

Use of Technology

OS_RE18006B

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Innovation in Responsive Environments

OS_RE18009G

2018 Responsive Environments Merit Award

FP7/RUH / Riyadh + FP7/MENA / Dubai

Al Rajhi Bank

The Woman Behind The Veil

Use of Technology / Integration with Social Platforms

OS_RE18023M

2018 Responsive Environments Merit Award

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Architecture Enhancement

OS_RE18011M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

WestJet

Desert Roulette

Architecture Enhancement

OS_RE18012M

2018 Responsive Environments Merit Award

Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam

ArtScience Museum Singapore

ArtScience Museum: Into the Wild

Use of Technology / Augmented Reality (AR)

OS_RE18022M

2018 Responsive Environments Merit Award

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Japanese Government

CeBIT 2017 Opening Ceremony | Japan Show Act

Craft / Dynamic Data Visualization

OS_RE18024M

2018 Responsive Environments Merit Award

Grey Germany / Duesseldorf

Barmer

Heavy Metal Hearing Test

User Activation

OS_RE18013M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

User Activation

OS_RE18014M

2018 Responsive Environments Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

User Activation

OS_RE18015M

2018 Responsive Environments Merit Award

WCRS / London

The Born Free Foundation

#TankFree

User Activation

OS_RE18016M

2018 Responsive Environments Merit Award

FCB Canada / Toronto

Fountain Tire

Safest Highways

Use of Technology

OS_RE18017M

2018 Responsive Environments Merit Award

hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo

KONE Oyj

Machine conversations

Use of Technology

OS_RE18018M

2018 Responsive Environments Merit Award

Lg2 / Quebec City

Quebec City Magic Festival

The mind-reading billboard

Use of Technology

OS_RE18019M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

Use of Technology

OS_RE18020M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Use of Technology

OS_RE18021M

2018 Responsive Environments Merit Award

AKQA / Portland + Amazon D1 / Seattle

Amazon

Echo Escape

Innovation in Responsive Environments

OS_RE18025M

2018 Responsive Environments Merit Award

J. Walter Thompson / London

Shell

Gravity Light

Innovation in Responsive Environments

OS_RE18026M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Innovation in Responsive Environments

OS_RE18027M

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