The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Craft / Dynamic Data Visualization
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: User Activation
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Innovation in Responsive Environments
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Use of Technology
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
The Woman Behind The Veil Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Architecture Enhancement
Desert Roulette Agency: Rethink / Toronto/Montreal/Vancouver Client: WestJet Category: Architecture Enhancement
CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization
Heavy Metal Hearing Test Agency: Grey Germany / Duesseldorf Client: Barmer Category: User Activation
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: User Activation
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
#TankFree Agency: WCRS / London Client: The Born Free Foundation Category: User Activation
Echo Escape Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Responsive Environments
Gravity Light Agency: J. Walter Thompson / London Client: Shell Category: Innovation in Responsive Environments
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Innovation in Responsive Environments
Safest Highways Agency: FCB Canada / Toronto Client: Fountain Tire Category: Use of Technology
Machine conversations Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo Client: KONE Oyj Category: Use of Technology
The mind-reading billboard Agency: Lg2 / Quebec City Client: Quebec City Magic Festival Category: Use of Technology
Thermal Discount Agency: Rethink / Toronto/Montreal/Vancouver Client: Sports Experts Category: Use of Technology
Sneaky Like Pete Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles Client: Amazon Studios Category: Use of Technology
ArtScience Museum: Into the Wild Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)

2018 Responsive Environments Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

OS_RE18010G

2018 Responsive Environments Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Craft / Dynamic Data Visualization

OS_RE18008G

2018 Responsive Environments Silver Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

User Activation

OS_RE18001S

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Innovation in Responsive Environments

OS_RE18009G

2018 Responsive Environments Gold Pencil

Commonwealth//McCann / Detroit

Chevrolet

The Invisible Car

Use of Technology

OS_RE18002G

2018 Responsive Environments Gold Pencil

Nest Labs / Palo Alto

Nest

The Eclipse Case Study

Use of Technology

OS_RE18003G

2018 Responsive Environments Silver Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Use of Technology

OS_RE18004S

2018 Responsive Environments Bronze Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Use of Technology

OS_RE18005B

2018 Responsive Environments Bronze Pencil

Wieden+Kennedy / Portland

Nike

Live Design

Use of Technology

OS_RE18006B

2018 Responsive Environments Bronze Pencil

TBWA\Chiat\Day, / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Use of Technology / Augmented Reality (AR)

OS_RE18007B

2018 Responsive Environments Merit Award

FP7/RUH / Riyadh + FP7/MENA / Dubai

Al Rajhi Bank

The Woman Behind The Veil

Use of Technology / Integration with Social Platforms

OS_RE18023M

2018 Responsive Environments Merit Award

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Architecture Enhancement

OS_RE18011M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

WestJet

Desert Roulette

Architecture Enhancement

OS_RE18012M

2018 Responsive Environments Merit Award

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Japanese Government

CeBIT 2017 Opening Ceremony | Japan Show Act

Craft / Dynamic Data Visualization

OS_RE18024M

2018 Responsive Environments Merit Award

Grey Germany / Duesseldorf

Barmer

Heavy Metal Hearing Test

User Activation

OS_RE18013M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

User Activation

OS_RE18014M

2018 Responsive Environments Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

User Activation

OS_RE18015M

2018 Responsive Environments Merit Award

WCRS / London

The Born Free Foundation

#TankFree

User Activation

OS_RE18016M

2018 Responsive Environments Merit Award

AKQA / Portland + Amazon D1 / Seattle

Amazon

Echo Escape

Innovation in Responsive Environments

OS_RE18025M

2018 Responsive Environments Merit Award

J. Walter Thompson / London

Shell

Gravity Light

Innovation in Responsive Environments

OS_RE18026M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Innovation in Responsive Environments

OS_RE18027M

2018 Responsive Environments Merit Award

FCB Canada / Toronto

Fountain Tire

Safest Highways

Use of Technology

OS_RE18017M

2018 Responsive Environments Merit Award

hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo

KONE Oyj

Machine conversations

Use of Technology

OS_RE18018M

2018 Responsive Environments Merit Award

Lg2 / Quebec City

Quebec City Magic Festival

The mind-reading billboard

Use of Technology

OS_RE18019M

2018 Responsive Environments Merit Award

Rethink / Toronto/Montreal/Vancouver

Sports Experts

Thermal Discount

Use of Technology

OS_RE18020M

2018 Responsive Environments Merit Award

Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles

Amazon Studios

Sneaky Like Pete

Use of Technology

OS_RE18021M

2018 Responsive Environments Merit Award

Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam

ArtScience Museum Singapore

ArtScience Museum: Into the Wild

Use of Technology / Augmented Reality (AR)

OS_RE18022M

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