The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Technology
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Use of Technology
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: Lg2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
ArtScience Museum: Into the Wild
Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
Award:
2018 Responsive Environments Gold Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Annual ID:
OS_RE18002G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Nest Labs / Palo Alto
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Annual ID:
OS_RE18003G
Award:
2018 Responsive Environments Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Annual ID:
OS_RE18004S
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Use of Technology
Annual ID:
OS_RE18005B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Annual ID:
OS_RE18006B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_RE18007B
Award:
2018 Responsive Environments Merit Award
Agency:
FP7/RUH / Riyadh + FP7/MENA / Dubai
Client:
Al Rajhi Bank
Title:
The Woman Behind The Veil
Category:
Use of Technology / Integration with Social Platforms
Annual ID:
OS_RE18023M
Award:
2018 Responsive Environments Merit Award
Agency:
FCB Canada / Toronto
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Annual ID:
OS_RE18017M
Award:
2018 Responsive Environments Merit Award
Agency:
hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Annual ID:
OS_RE18018M
Award:
2018 Responsive Environments Merit Award
Agency:
Lg2 / Quebec City
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Annual ID:
OS_RE18019M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Annual ID:
OS_RE18020M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Annual ID:
OS_RE18021M