The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Scary Clown Night Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / STOCKHOLM Client: Klarna Category: Brand Transformation
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Integrated Branding / Integrated Online
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Integrated Branding
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Illustration - Campaign
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Camelpower Agency: TBWA\RAAD / Dubai Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
Shindoor Khela - No Condition Apply Agency: FCBIndia Group / Delhi Client: Times Of India Category: Experiential / Events & Competitions
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Events & Competitions
Breaking2 Agency: Wieden+Kennedy / Portland Client: Nike Category: Experiential / Events & Competitions
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Brand Transformation
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Rhythm of Love Wall Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Prayer For Good Agency: Hakuhodo Indonesia / Jakarta Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
democrARtisation Agency: McCann Beograd / Belgrade Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Augmented Reality (AR)
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Integrated Branding

OS_CP18022G

2018 Cross-Platform Gold Pencil

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Cross-Platform / Integrated Branding

OS_CP18023G

2018 Cross-Platform Silver Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Innovation in Cross-Platform / Integrated Branding

OS_CP18024S

2018 Cross-Platform Gold Pencil

LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid

Burger King

Scary Clown Night

Experiential / Events & Competitions

OS_CP18001G

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Cross-Platform Silver Pencil

NORD DDB / STOCKHOLM + House Agency / STOCKHOLM

Klarna

SMOOOTH

Brand Transformation

OS_CP18015S

2018 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

KFC

KFC Brand Transformation

Brand Transformation

OS_CP18016B

2018 Cross-Platform Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Installations

OS_CP18003G

2018 Cross-Platform Bronze Pencil

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Innovation in Cross-Platform / Experiential

OS_CP18021B

2018 Cross-Platform Silver Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding / Integrated Online

OS_CP18012S

2018 Cross-Platform Silver Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Integrated Branding / Integrated Online

OS_CP18013S

2018 Cross-Platform Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Branding / Integrated Online

OS_CP18014B

2018 Cross-Platform Gold Pencil

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

OS_CP18017G

2018 Cross-Platform Gold Pencil

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Branding

OS_CP18004G

2018 Cross-Platform Gold Pencil

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Integrated Branding

OS_CP18005G

2018 Cross-Platform Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

OS_CP18006G

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Cross-Platform Bronze Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding

OS_CP18008B

2018 Cross-Platform Bronze Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Integrated Branding

OS_CP18009B

2018 Cross-Platform Bronze Pencil

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Ubrew

Responsibly the beer

Integrated Branding

OS_CP18010B

2018 Cross-Platform Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Integrated Branding

OS_CP18011B

2018 Cross-Platform Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Illustration - Campaign

OS_CP18018B

2018 Cross-Platform Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Craft / Sound - Campaign

OS_CP18019G

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Integrated Branding

OS_CP18064M

2018 Cross-Platform Merit Award

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Innovation in Cross-Platform / Integrated Branding

OS_CP18065M

2018 Cross-Platform Merit Award

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Cross-Platform / Integrated Branding

OS_CP18066M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Innovation in Cross-Platform / Integrated Branding

OS_CP18067M

2018 Cross-Platform Merit Award

TBWA\RAAD / Dubai

Nissan

Camelpower

Innovation in Cross-Platform / Integrated Branding

OS_CP18068M

2018 Cross-Platform Merit Award

FCBIndia Group / Delhi

Times Of India

Shindoor Khela - No Condition Apply

Experiential / Events & Competitions

OS_CP18025M

2018 Cross-Platform Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Experiential / Events & Competitions

OS_CP18026M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Experiential / Events & Competitions

OS_CP18027M

2018 Cross-Platform Merit Award

R/GA / New York

Ad Council

Fans of Love

Experiential / Events & Competitions

OS_CP18028M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Breaking2

Experiential / Events & Competitions

OS_CP18029M

2018 Cross-Platform Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Brand Transformation

OS_CP18048M

2018 Cross-Platform Merit Award

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Brand Transformation

OS_CP18049M

2018 Cross-Platform Merit Award

BMF / Sydney + Revolver/ Will O'Rourke / Sydney

Sportsbet

Putting the 'Roid in Android

Brand Transformation

OS_CP18050M

2018 Cross-Platform Merit Award

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Brand Transformation

OS_CP18051M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Brand Transformation

OS_CP18052M

2018 Cross-Platform Merit Award

ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo

7-ELEVEN Taiwan

Rhythm of Love Wall

Experiential / Installations

OS_CP18030M

2018 Cross-Platform Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Experiential / Installations

OS_CP18031M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Experiential / Installations

OS_CP18032M

2018 Cross-Platform Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Cross-Platform / Experiential

OS_CP18060M

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Experiential

OS_CP18061M

2018 Cross-Platform Merit Award

Hakuhodo Indonesia / Jakarta

Sompo Insurance Indonesia

Prayer For Good

Innovation in Cross-Platform / Experiential

OS_CP18062M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Innovation in Cross-Platform / Experiential

OS_CP18063M

2018 Cross-Platform Merit Award

McCann Beograd / Belgrade

Museum of Contemporary Art Belgrade

democrARtisation

Experiential / Augmented Reality (AR)

OS_CP18033M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Augmented Reality (AR)

OS_CP18034M

2018 Cross-Platform Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

OS_CP18047M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

OS_CP18053M

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