The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Branding
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Integrated Branding
Responsibly the beer Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Integrated Branding
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations
LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Illustration - Campaign
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / STOCKHOLM Client: Klarna Category: Brand Transformation
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Scary Clown Night Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Integrated Branding / Integrated Online
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Moz the Monster Agency: adam&eveDDB / London Client: John Lewis Category: Integrated Branding
Where Life Happens 2017 Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Integrated Branding
2H04 Agency: Buzzman / 75010, Paris Client: TGV Category: Integrated Branding
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Integrated Branding
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Integrated Branding
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Integrated Branding
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agancy / STOCKHOLM Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Integrated Branding
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Integrated Branding
KFC Brand Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Branding
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Prayer For Good Agency: Hakuhodo Indonesia / Jakarta Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Camelpower Agency: TBWA\RAAD / Dubai Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
Rhythm of Love Wall Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

OS_CP18020G

2018 Cross-Platform Gold Pencil

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Integrated Branding

OS_CP18004G

2018 Cross-Platform Gold Pencil

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Integrated Branding

OS_CP18005G

2018 Cross-Platform Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

OS_CP18006G

2018 Cross-Platform Silver Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Integrated Branding

OS_CP18007S

2018 Cross-Platform Bronze Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding

OS_CP18008B

2018 Cross-Platform Bronze Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Integrated Branding

OS_CP18009B

2018 Cross-Platform Bronze Pencil

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London

Ubrew

Responsibly the beer

Integrated Branding

OS_CP18010B

2018 Cross-Platform Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Integrated Branding

OS_CP18011B

2018 Cross-Platform Bronze Pencil

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Innovation in Cross-Platform / Experiential

OS_CP18021B

2018 Cross-Platform Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Integrated Branding

OS_CP18022G

2018 Cross-Platform Gold Pencil

Jung von Matt AG / Hamburg

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Cross-Platform / Integrated Branding

OS_CP18023G

2018 Cross-Platform Silver Pencil

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Innovation in Cross-Platform / Integrated Branding

OS_CP18024S

2018 Cross-Platform Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Installations

OS_CP18003G

2018 Cross-Platform Gold Pencil

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

OS_CP18017G

2018 Cross-Platform Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Illustration - Campaign

OS_CP18018B

2018 Cross-Platform Silver Pencil

NORD DDB / STOCKHOLM + House Agency / STOCKHOLM

Klarna

SMOOOTH

Brand Transformation

OS_CP18015S

2018 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

KFC

KFC Brand Transformation

Brand Transformation

OS_CP18016B

2018 Cross-Platform Gold Pencil

LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid

Burger King

Scary Clown Night

Experiential / Events & Competitions

OS_CP18001G

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Cross-Platform Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Craft / Sound - Campaign

OS_CP18019G

2018 Cross-Platform Silver Pencil

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Integrated Branding / Integrated Online

OS_CP18012S

2018 Cross-Platform Silver Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Integrated Branding / Integrated Online

OS_CP18013S

2018 Cross-Platform Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Branding / Integrated Online

OS_CP18014B

2018 Cross-Platform Merit Award

adam&eveDDB / London

John Lewis

Moz the Monster

Integrated Branding

OS_CP18035M

2018 Cross-Platform Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Where Life Happens 2017

Integrated Branding

OS_CP18036M

2018 Cross-Platform Merit Award

Buzzman / 75010, Paris

TGV

2H04

Integrated Branding

OS_CP18037M

2018 Cross-Platform Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Branding

OS_CP18038M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Integrated Branding

OS_CP18039M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Integrated Branding

OS_CP18040M

2018 Cross-Platform Merit Award

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Integrated Branding

OS_CP18041M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Integrated Branding

OS_CP18042M

2018 Cross-Platform Merit Award

NORD DDB / STOCKHOLM + House Agancy / STOCKHOLM

Klarna

SMOOOTH

Integrated Branding

OS_CP18043M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Integrated Branding

OS_CP18044M

2018 Cross-Platform Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Integrated Branding

OS_CP18045M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

KFC

KFC Brand

Integrated Branding

OS_CP18046M

2018 Cross-Platform Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Cross-Platform / Experiential

OS_CP18060M

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Experiential

OS_CP18061M

2018 Cross-Platform Merit Award

Hakuhodo Indonesia / Jakarta

Sompo Insurance Indonesia

Prayer For Good

Innovation in Cross-Platform / Experiential

OS_CP18062M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Innovation in Cross-Platform / Experiential

OS_CP18063M

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Integrated Branding

OS_CP18064M

2018 Cross-Platform Merit Award

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Innovation in Cross-Platform / Integrated Branding

OS_CP18065M

2018 Cross-Platform Merit Award

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Cross-Platform / Integrated Branding

OS_CP18066M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Innovation in Cross-Platform / Integrated Branding

OS_CP18067M

2018 Cross-Platform Merit Award

TBWA\RAAD / Dubai

Nissan

Camelpower

Innovation in Cross-Platform / Integrated Branding

OS_CP18068M

2018 Cross-Platform Merit Award

ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo

7-ELEVEN Taiwan

Rhythm of Love Wall

Experiential / Installations

OS_CP18030M

2018 Cross-Platform Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Experiential / Installations

OS_CP18031M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Experiential / Installations

OS_CP18032M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

OS_CP18053M

2018 Cross-Platform Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Craft / Art Direction - Campaign

OS_CP18054M

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