The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
Moz the Monster Agency: adam&eveDDB / London Client: John Lewis Category: Integrated Branding
Where Life Happens 2017 Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Integrated Branding
2H04 Agency: Buzzman / 75010, Paris Client: TGV Category: Integrated Branding
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Integrated Branding
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Integrated Branding
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Integrated Branding
SMOOOTH Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Integrated Branding
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Integrated Branding
KFC Brand Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Branding

2018 Cross-Platform Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

OS_CP18047M

2018 Cross-Platform Merit Award

adam&eveDDB / London

John Lewis

Moz the Monster

Integrated Branding

OS_CP18035M

2018 Cross-Platform Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Where Life Happens 2017

Integrated Branding

OS_CP18036M

2018 Cross-Platform Merit Award

Buzzman / 75010, Paris

TGV

2H04

Integrated Branding

OS_CP18037M

2018 Cross-Platform Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Branding

OS_CP18038M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Integrated Branding

OS_CP18039M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Integrated Branding

OS_CP18040M

2018 Cross-Platform Merit Award

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Integrated Branding

OS_CP18041M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Integrated Branding

OS_CP18042M

2018 Cross-Platform Merit Award

NORD DDB / Stockholm + DDB House Agency / Stockholm

Klarna

SMOOOTH

Integrated Branding

OS_CP18043M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Integrated Branding

OS_CP18044M

2018 Cross-Platform Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Integrated Branding

OS_CP18045M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

KFC

KFC Brand

Integrated Branding

OS_CP18046M

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