The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Shindoor Khela - No Condition Apply Agency: FCBIndia Group / Delhi Client: Times Of India Category: Experiential / Events & Competitions
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Events & Competitions
Breaking2 Agency: Wieden+Kennedy / Portland Client: Nike Category: Experiential / Events & Competitions
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Brand Transformation
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Moz the Monster Agency: adam&eveDDB / London Client: John Lewis Category: Integrated Branding
Where Life Happens 2017 Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Integrated Branding
2H04 Agency: Buzzman / 75010, Paris Client: TGV Category: Integrated Branding
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Integrated Branding
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Integrated Branding
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Integrated Branding
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Integrated Branding
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agancy / STOCKHOLM Client: Klarna Category: Integrated Branding
Pitching French Films To Hollywood Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Integrated Branding
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Integrated Branding
KFC Brand Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Branding
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Writing - Campaign
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms Agency: Ogilvy & Mather / Toronto Client: Unilever Category: Craft / Photography - Campaign
democrARtisation Agency: McCann Beograd / Belgrade Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Augmented Reality (AR)
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Prayer For Good Agency: Hakuhodo Indonesia / Jakarta Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Branding / Integrated Online
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Art Direction - Campaign
Rhythm of Love Wall Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Camelpower Agency: TBWA\RAAD / Dubai Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Merit Award

FCBIndia Group / Delhi

Times Of India

Shindoor Khela - No Condition Apply

Experiential / Events & Competitions

OS_CP18025M

2018 Cross-Platform Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Experiential / Events & Competitions

OS_CP18026M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Experiential / Events & Competitions

OS_CP18027M

2018 Cross-Platform Merit Award

R/GA / New York

Ad Council

Fans of Love

Experiential / Events & Competitions

OS_CP18028M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Breaking2

Experiential / Events & Competitions

OS_CP18029M

2018 Cross-Platform Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Brand Transformation

OS_CP18048M

2018 Cross-Platform Merit Award

adam&eveDDB / London

Marmite

The Gene Project

Brand Transformation

OS_CP18049M

2018 Cross-Platform Merit Award

BMF / Sydney + Revolver/ Will O'Rourke / Sydney

Sportsbet

Putting the 'Roid in Android

Brand Transformation

OS_CP18050M

2018 Cross-Platform Merit Award

Droga5 / New York + Second Child / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find

Brand Transformation

OS_CP18051M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Brand Transformation

OS_CP18052M

2018 Cross-Platform Merit Award

adam&eveDDB / London

John Lewis

Moz the Monster

Integrated Branding

OS_CP18035M

2018 Cross-Platform Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Where Life Happens 2017

Integrated Branding

OS_CP18036M

2018 Cross-Platform Merit Award

Buzzman / 75010, Paris

TGV

2H04

Integrated Branding

OS_CP18037M

2018 Cross-Platform Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Branding

OS_CP18038M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Integrated Branding

OS_CP18039M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Integrated Branding

OS_CP18040M

2018 Cross-Platform Merit Award

GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow

Sberbank of Russia

NEIGHBORHOODS

Integrated Branding

OS_CP18041M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Integrated Branding

OS_CP18042M

2018 Cross-Platform Merit Award

NORD DDB / STOCKHOLM + House Agancy / STOCKHOLM

Klarna

SMOOOTH

Integrated Branding

OS_CP18043M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore

Alliance Française de Singapour

Pitching French Films To Hollywood

Integrated Branding

OS_CP18044M

2018 Cross-Platform Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Integrated Branding

OS_CP18045M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

KFC

KFC Brand

Integrated Branding

OS_CP18046M

2018 Cross-Platform Merit Award

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Writing - Campaign

OS_CP18056M

2018 Cross-Platform Merit Award

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Campaign

OS_CP18057M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Toronto

Unilever

Baby Dove - Beautifully Real Moms

Craft / Photography - Campaign

OS_CP18058M

2018 Cross-Platform Merit Award

McCann Beograd / Belgrade

Museum of Contemporary Art Belgrade

democrARtisation

Experiential / Augmented Reality (AR)

OS_CP18033M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Augmented Reality (AR)

OS_CP18034M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Sound - Campaign

OS_CP18059M

2018 Cross-Platform Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Cross-Platform / Experiential

OS_CP18060M

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Experiential

OS_CP18061M

2018 Cross-Platform Merit Award

Hakuhodo Indonesia / Jakarta

Sompo Insurance Indonesia

Prayer For Good

Innovation in Cross-Platform / Experiential

OS_CP18062M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Innovation in Cross-Platform / Experiential

OS_CP18063M

2018 Cross-Platform Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Branding / Integrated Online

OS_CP18047M

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

OS_CP18053M

2018 Cross-Platform Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Craft / Art Direction - Campaign

OS_CP18054M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Craft / Art Direction - Campaign

OS_CP18055M

2018 Cross-Platform Merit Award

ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo

7-ELEVEN Taiwan

Rhythm of Love Wall

Experiential / Installations

OS_CP18030M

2018 Cross-Platform Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Experiential / Installations

OS_CP18031M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Experiential / Installations

OS_CP18032M

2018 Cross-Platform Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Cross-Platform / Integrated Branding

OS_CP18064M

2018 Cross-Platform Merit Award

Droga5 / New York + PHD / New York

MailChimp

Did You Mean MailChimp?

Innovation in Cross-Platform / Integrated Branding

OS_CP18065M

2018 Cross-Platform Merit Award

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Innovation in Cross-Platform / Integrated Branding

OS_CP18066M

2018 Cross-Platform Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Innovation in Cross-Platform / Integrated Branding

OS_CP18067M

2018 Cross-Platform Merit Award

TBWA\RAAD / Dubai

Nissan

Camelpower

Innovation in Cross-Platform / Integrated Branding

OS_CP18068M

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