The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!







Annual ID

SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / STOCKHOLM Client: Klarna Category: Brand Transformation
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Brand Transformation
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Brand Transformation
Putting the 'Roid in Android Agency: BMF / Sydney + Revolver/ Will O'Rourke / Sydney Client: Sportsbet Category: Brand Transformation
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation

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