The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Scary Clown Night Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Experiential / Events & Competitions
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations
Shindoor Khela - No Condition Apply Agency: FCBIndia Group / Delhi Client: Times Of India Category: Experiential / Events & Competitions
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Experiential / Events & Competitions
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Events & Competitions
Breaking2 Agency: Wieden+Kennedy / Portland Client: Nike Category: Experiential / Events & Competitions
Rhythm of Love Wall Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
democrARtisation Agency: McCann Beograd / Belgrade Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Experiential / Augmented Reality (AR)

2018 Cross-Platform Gold Pencil

LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid

Burger King

Scary Clown Night

Experiential / Events & Competitions

OS_CP18001G

2018 Cross-Platform Bronze Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Experiential / Events & Competitions

OS_CP18002B

2018 Cross-Platform Gold Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Experiential / Installations

OS_CP18003G

2018 Cross-Platform Merit Award

FCBIndia Group / Delhi

Times Of India

Shindoor Khela - No Condition Apply

Experiential / Events & Competitions

OS_CP18025M

2018 Cross-Platform Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Experiential / Events & Competitions

OS_CP18026M

2018 Cross-Platform Merit Award

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Experiential / Events & Competitions

OS_CP18027M

2018 Cross-Platform Merit Award

R/GA / New York

Ad Council

Fans of Love

Experiential / Events & Competitions

OS_CP18028M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Breaking2

Experiential / Events & Competitions

OS_CP18029M

2018 Cross-Platform Merit Award

ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo

7-ELEVEN Taiwan

Rhythm of Love Wall

Experiential / Installations

OS_CP18030M

2018 Cross-Platform Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Experiential / Installations

OS_CP18031M

2018 Cross-Platform Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Experiential / Installations

OS_CP18032M

2018 Cross-Platform Merit Award

McCann Beograd / Belgrade

Museum of Contemporary Art Belgrade

democrARtisation

Experiential / Augmented Reality (AR)

OS_CP18033M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Experiential / Augmented Reality (AR)

OS_CP18034M

Follow Us