The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Illustration - Campaign
Parfums De Voyage - a return journey through scent Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Détour Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Art Direction - Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Writing - Campaign
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms Agency: Ogilvy & Mather / Toronto Client: Unilever Category: Craft / Photography - Campaign

2018 Cross-Platform Gold Pencil

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

OS_CP18017G

2018 Cross-Platform Gold Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Craft / Sound - Campaign

OS_CP18019G

2018 Cross-Platform Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Illustration - Campaign

OS_CP18018B

2018 Cross-Platform Merit Award

McCANN / Sydney

Cathay Pacific

Parfums De Voyage - a return journey through scent

Craft / Art Direction - Campaign

OS_CP18053M

2018 Cross-Platform Merit Award

TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London

Apple

Détour

Craft / Art Direction - Campaign

OS_CP18054M

2018 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Craft / Art Direction - Campaign

OS_CP18055M

2018 Cross-Platform Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Sound - Campaign

OS_CP18059M

2018 Cross-Platform Merit Award

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Craft / Writing - Campaign

OS_CP18056M

2018 Cross-Platform Merit Award

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Campaign

OS_CP18057M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Toronto

Unilever

Baby Dove - Beautifully Real Moms

Craft / Photography - Campaign

OS_CP18058M

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