The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Nike Canada "Play Less Nice" Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Libé des réfugiés Agency: FF / PARIS Client: Libération Category: Innovation in Branded Entertainment
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Branded Entertainment
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Innovation in Branded Entertainment
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Innovation in Branded Entertainment
Zinger Launch Agency: Wieden+Kennedy / Portland Client: KFC Category: Innovation in Branded Entertainment
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Brand Voice
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty
Budweiser Summer 2017 LTO State Packaging Agency: Jones Knowles Ritchie / New York Client: AB-InBev – Budweiser Category: Packaging / Specialty
SAVOR.WAVS Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / User Experience
DB Export Beer Bottle Sand Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Craft / Printing / Production - Single or Campaign
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Film / Short Form
Christmas 2117 Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London Client: EDEKA ZENTRALE AG & Co. KG  Category: Craft - Visual Effects / Single
Opportunity Roars Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York Client: Monster.com Category: Craft - Visual Effects / Single
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Live Design Agency: Wieden+Kennedy / Portland Client: Nike Category: Use of Technology
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Innovation in Film / Online
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital / Websites & Mobile
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series
Smart Bell Agency: FCB / Warsaw Client: AXA Polska Category: Innovation in Radio
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Illustration - Single or Campaign
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Ambient Media / Live Events

2018 Direct Marketing Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

OS_DI18018B

2018 Direct Marketing Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Digital / Social Media & Viral Marketing - Single

OS_DI18019B

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

Nike Canada "Play Less Nice"

Innovation in Film / Television / Cinema

OS_FI18046B

2018 Branded Entertainment Bronze Pencil

FF / PARIS

Libération

Libé des réfugiés

Innovation in Branded Entertainment

OS_BE18045B

2018 Branded Entertainment Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Branded Entertainment

OS_BE18046B

2018 Branded Entertainment Bronze Pencil

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Innovation in Branded Entertainment

OS_BE18047B

2018 Branded Entertainment Bronze Pencil

Ogilvy / New York

IKEA

Oddly IKEA

Innovation in Branded Entertainment

OS_BE18048B

2018 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland

KFC

Zinger Launch

Innovation in Branded Entertainment

OS_BE18049B

2018 Design Bronze Pencil

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18024B

2018 Design Bronze Pencil

Design Army / Washington, DC

The Human Rights Campaign

Annual Report

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18025B

2018 Design Bronze Pencil

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18026B

2018 Design Bronze Pencil

DENTSU INC. / TOKYO

Kobe Shimbun

Emergency Collectibles

Promotional / Periodicals - Full Page or Spread

OS_DE18023B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Sound Design - Single or Campaign

OS_RA18021B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Climate Change

Craft / Sound Design - Single or Campaign

OS_RA18022B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Craft / Sound Design - Single or Campaign

OS_RA18023B

2018 Public Relations Bronze Pencil

AMVBBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Brand Voice

OS_PR18021B

2018 Film Bronze Pencil

adam&eveDDB / London

Marmite

The Gene Project

Online Films & Video / Long Form - Single

OS_FI18029B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Online Films & Video / Long Form - Single

OS_FI18030B

2018 Film Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Announcement

Online Films & Video / Long Form - Single

OS_FI18031B

2018 Social Media Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Branded Social Post / Campaign

OS_SM18009B

2018 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

OS_DE18037B

2018 Design Bronze Pencil

IMPROVIDE Co.,Ltd. / Sapporo

BIEISENKA

BIEI JAM

Packaging / Specialty

OS_DE18038B

2018 Design Bronze Pencil

Jones Knowles Ritchie / New York

AB-InBev – Budweiser

Budweiser Summer 2017 LTO State Packaging

Packaging / Specialty

OS_DE18039B

2018 Moving Image Craft Bronze Pencil

CAA Marketing / Los Angeles

Chipotle Mexican Grill

SAVOR.WAVS

Craft - Use of Music / Original Music - Single or Campaign

OS_MI18041B

2018 UX / UI Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London

Expedia

Visit Britain

Mobile / User Experience

OS_UX18007B

2018 UX / UI Bronze Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Mobile / User Experience

OS_UX18008B

2018 Cross-Platform Bronze Pencil

Colenso BBDO / Auckland

DB Breweries / Heineken NZ

DB Export Beer Bottle Sand

Innovation in Cross-Platform / Experiential

OS_CP18021B

2018 Direct Marketing Bronze Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media / Billboards & Transit - Campaign

OS_DI18003B

2018 Direct Marketing Bronze Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Craft / Printing / Production - Single or Campaign

OS_DI18030B

2018 Health, Wellness & Pharma Bronze Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Film / Short Form

OS_HW18012B

2018 Moving Image Craft Bronze Pencil

Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London

EDEKA ZENTRALE AG & Co. KG 

Christmas 2117

Craft - Visual Effects / Single

OS_MI18033B

2018 Moving Image Craft Bronze Pencil

The Mill / New York + KBS / New York + MJZ / New York + MPC / New York

Monster.com

Opportunity Roars

Craft - Visual Effects / Single

OS_MI18034B

2018 Responsive Environments Bronze Pencil

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Use of Technology

OS_RE18005B

2018 Responsive Environments Bronze Pencil

Wieden+Kennedy / Portland

Nike

Live Design

Use of Technology

OS_RE18006B

2018 Film Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Innovation in Film / Online

OS_FI18049B

2018 Film Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Film / Online

OS_FI18050B

2018 Film Bronze Pencil

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Innovation in Film / Online

OS_FI18051B

2018 Direct Marketing Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital / Websites & Mobile

OS_DI18014B

2018 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

OS_BE18038B

2018 Public Relations Bronze Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Community Building

OS_PR18017B

2018 Print & Outdoor Bronze Pencil

DDB Group Germany / Berlin

Volkswagen AG

Lives way more interesting than yours.

Craft / Writing - Single or Campaign

OS_PO18058B

2018 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

OS_DE18048B

2018 Radio Bronze Pencil

FCB / Warsaw

AXA Polska

Smart Bell

Innovation in Radio

OS_RA18028B

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Art Direction - Single or Campaign

OS_PO18055B

2018 Print & Outdoor Bronze Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Cup

Craft / Art Direction - Single or Campaign

OS_PO18056B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Craft / Art Direction - Single or Campaign

OS_PO18057B

2018 Print & Outdoor Bronze Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Illustration - Single or Campaign

OS_PO18064B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Direct Marketing Bronze Pencil

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Ambient Media / Live Events

OS_DI18013B

Follow Us