The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Television / Short Form - Campaign


Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign


Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Under 100K Budget


Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single


Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Single


Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online Films & Video / Long Form - Single


The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Television / Long Form - Single


Keep The World Flawed
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single


Slumber
Agency: La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client: FILM SUEZ Category: Television / Long Form - Single


It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single


Count On: Sloth
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single


Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single


Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single


Yes Good
Agency: Barton F. Graf / New York + No6 / New York
Client: Emerald Category: User-Generated Content


Award:
2018 Film Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18006S

Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18038S

Award:
2018 Film Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Under 100K Budget
Annual ID:
OS_FI18041S

Award:
2018 Film Silver Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18026S

Award:
2018 Film Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18027S

Award:
2018 Film Silver Pencil
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
The Atlantic
Title:
Typecast
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18028S

Award:
2018 Film Silver Pencil
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Annual ID:
OS_FI18012S

Award:
2018 Film Silver Pencil
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Keep The World Flawed
Category:
Television / Long Form - Single
Annual ID:
OS_FI18013S

Award:
2018 Film Silver Pencil
Agency:
La Comunidad / Buenos Aires + Argentinacine / Buenos Aires
Client:
FILM SUEZ
Title:
Slumber
Category:
Television / Long Form - Single
Annual ID:
OS_FI18014S

Award:
2018 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Annual ID:
OS_FI18003S

Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Count On: Sloth
Category:
Television / Short Form - Single
Annual ID:
OS_FI18004S

Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza: Nighty Night
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18035S

Award:
2018 Film Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Interrupt-a-palooza: Smile and Say Skis
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18036S
