The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

It's Yet Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Interrupt-a-palooza: Special Delivery Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Television / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
The Gene Project Agency: adam&eveDDB / London Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Innovation in Film / Online
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
Nike Canada "Play Less Nice" Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Short Form - Campaign

2018 Film Bronze Pencil

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's Yet Another Tide Ad

Television / Short Form - Single

OS_FI18005B

2018 Film Bronze Pencil

The Martin Agency / Richmond

GEICO

Interrupt-a-palooza: Special Delivery

Online Films & Video / Pre-Roll Video - Single

OS_FI18037B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

OS_FI18023B

2018 Film Bronze Pencil

Apple / Cupertino

Apple Inc.

Barbers

Television / Long Form - Single

OS_FI18015B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Television / Long Form - Single

OS_FI18016B

2018 Film Bronze Pencil

MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles

Samsung

Ostrich

Television / Long Form - Single

OS_FI18017B

2018 Film Bronze Pencil

Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA

Amazon

Alexa Loses her Voice

Television / Long Form - Single

OS_FI18018B

2018 Film Bronze Pencil

adam&eveDDB / London

Marmite

The Gene Project

Online Films & Video / Long Form - Single

OS_FI18029B

2018 Film Bronze Pencil

CP+B / Los Angeles + Rattling Stick / Santa Monica

Jose Cuervo

Last Days

Online Films & Video / Long Form - Single

OS_FI18030B

2018 Film Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow Announcement

Online Films & Video / Long Form - Single

OS_FI18031B

2018 Film Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Location-Specific Video

OS_FI18039B

2018 Film Bronze Pencil

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

OS_FI18019B

2018 Film Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Innovation in Film / Online

OS_FI18049B

2018 Film Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Film / Online

OS_FI18050B

2018 Film Bronze Pencil

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Innovation in Film / Online

OS_FI18051B

2018 Film Bronze Pencil

Saatchi & Saatchi / Stockholm + Camp David / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Under 100K Budget

OS_FI18042B

2018 Film Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

OS_FI18043B

2018 Film Bronze Pencil

Wieden+Kennedy / Portland

Nike

Nike Canada "Play Less Nice"

Innovation in Film / Television / Cinema

OS_FI18046B

2018 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Television / Short Form - Campaign

OS_FI18007B

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