The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Thursday Night Football
Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign
Agency: ERICH & KALLMAN / San Francisco
Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Netflix is a Joke
Agency: Battery / Los Angeles
Client: Netflix Category: Online Films & Video / Varying Length Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Varying Length Campaign
#isitokforguys
Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon
Agency: 7Films / Cape Town
Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking
Agency: BBDO / Toronto
Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story
Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Online Films & Video / Long Form - Single
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino
Client: Apple Category: Online Films & Video / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Online Films & Video / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Online Films & Video / Long Form - Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Online Films & Video / Long Form - Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Decisions
Agency: Sra Rushmore SA / Madrid
Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Audi - Parking Lot
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Online Films & Video / Long Form - Single
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client: KFC Category: Online Films & Video / Long Form - Single
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Film / Online
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
Obscene Gap
Agency: MCcANN SPAIN / MADRID
Client: IB Women Foundation Category: Location-Specific Video
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Location-Specific Video