The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
The Button Agency: adam&eveDDB / London Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Timeless Agency: BETC / Paris Client: Lacoste Category: Television / Long Form - Single
Ancestry DNA "Together Forever" Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles Client: Ancestry Category: Television / Long Form - Single
Armoured Truck Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed. Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
E03: Television - Long Form - State Farm's "Following" by Dante Ariola Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Love Story Agency: Y&R MEX / Mexico City Client: Movistar Mx Category: Television / Long Form - Single
Life's adventure Agency: BETC / Paris Client: Leroy Merlin Category: Cinema Advertising
Armoured Truck Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Cinema Advertising
Web of Fries Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Cinema Advertising
Kid's Dreams Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen Category: Cinema Advertising
Intensity Agency: McCann Worldgroup India / Mumbai Client: Jagran Prakashan Category: Cinema Advertising
Dream Makers Agency: Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London Client: Honda Category: Cinema Advertising
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online
ExtraMostBestest Campaign Agency: Barton F. Graf / New York Client: Little Caesars Category: Television / Short Form - Campaign
Some People Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily Agency: FoxP2 / Cape Town + Patriot / Cape Town Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Campaign
News24 Edge Agency: Ogilvy / Cape Town Client: 24.com Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Campaign
Thursday Night Football Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign Agency: ERICH & KALLMAN / San Francisco Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Romance Agency: adam&eveDDB / London Client: Skittles Category: Television / Short Form - Single
Undertaker Agency: BBDO / New York + biscuit filmworks / Los Angeles Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist Agency: dummy. / Venice + The Outsider / London + AMVBBDO / London Client: The National Lottery Category: Television / Short Form - Single
Cracks Agency: FCB Chicago / Chicago Client: Liquid-Plumr Category: Television / Short Form - Single
Apple Banana Agency: Figliulo&Partners / New York Client: CNN Category: Television / Short Form - Single

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty

Reassemble!

Online Films & Video / Long Form - Campaign

OS_FI18148M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Long Form - Campaign

OS_FI18149M

2018 Film Merit Award

Saatchi & Saatchi / Stockholm + Camp David / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

OS_FI18150M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Television / Long Form - Single

OS_FI18079M

2018 Film Merit Award

adam&eveDDB / London

Red Cross

Every Parent's Worst Nightmare

Television / Long Form - Single

OS_FI18080M

2018 Film Merit Award

adam&eveDDB / London

Volkswagen

The Button

Television / Long Form - Single

OS_FI18081M

2018 Film Merit Award

Arnold Worldwide / Boston

Jeep

Anti-Manifesto

Television / Long Form - Single

OS_FI18082M

2018 Film Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Television / Long Form - Single

OS_FI18083M

2018 Film Merit Award

BETC / Paris

Lacoste

Timeless

Television / Long Form - Single

OS_FI18084M

2018 Film Merit Award

Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles

Ancestry

Ancestry DNA "Together Forever"

Television / Long Form - Single

OS_FI18085M

2018 Film Merit Award

DDB Group New Zealand / Auckland

Lotto New Zealand

Armoured Truck

Television / Long Form - Single

OS_FI18086M

2018 Film Merit Award

Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica

Taco Bell

Web of Fries

Television / Long Form - Single

OS_FI18087M

2018 Film Merit Award

Diesel / Breganze + Publicis Italy / Milan

Diesel

Go With The Flaw

Television / Long Form - Single

OS_FI18088M

2018 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed.

Television / Long Form - Single

OS_FI18089M

2018 Film Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Television / Long Form - Single

OS_FI18090M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Television / Long Form - Single

OS_FI18091M

2018 Film Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen

Kid's Dreams

Television / Long Form - Single

OS_FI18092M

2018 Film Merit Award

Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York

TD Ameritrade

Cat's in the Cradle

Television / Long Form - Single

OS_FI18093M

2018 Film Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Television / Long Form - Single

OS_FI18094M

2018 Film Merit Award

MJZ / LA + DDB / Chicago + Moving Picture Company / International

State Farm

E03: Television - Long Form - State Farm's "Following" by Dante Ariola

Television / Long Form - Single

OS_FI18095M

2018 Film Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Earth: Shot on iPhone

Television / Long Form - Single

OS_FI18096M

2018 Film Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Television / Long Form - Single

OS_FI18097M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Red Sweater

Television / Long Form - Single

OS_FI18098M

2018 Film Merit Award

Y&R MEX / Mexico City

Movistar Mx

Love Story

Television / Long Form - Single

OS_FI18099M

2018 Film Merit Award

BETC / Paris

Leroy Merlin

Life's adventure

Cinema Advertising

OS_FI18105M

2018 Film Merit Award

DDB Group New Zealand / Auckland

Lotto New Zealand

Armoured Truck

Cinema Advertising

OS_FI18106M

2018 Film Merit Award

Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica

Taco Bell

Web of Fries

Cinema Advertising

OS_FI18107M

2018 Film Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen

Kid's Dreams

Cinema Advertising

OS_FI18108M

2018 Film Merit Award

McCann Worldgroup India / Mumbai

Jagran Prakashan

Intensity

Cinema Advertising

OS_FI18109M

2018 Film Merit Award

Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London

Honda

Dream Makers

Cinema Advertising

OS_FI18110M

2018 Film Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Innovation in Film / Online

OS_FI18169M

2018 Film Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Innovation in Film / Online

OS_FI18170M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Invisible World: An Old Spice Invisible Spray Production

Innovation in Film / Online

OS_FI18171M

2018 Film Merit Award

Barton F. Graf / New York

Little Caesars

ExtraMostBestest Campaign

Television / Short Form - Campaign

OS_FI18073M

2018 Film Merit Award

BBDO / New York + Smith&Jones

AT&T / DIRECTV

Some People

Television / Short Form - Campaign

OS_FI18074M

2018 Film Merit Award

FoxP2 / Cape Town + Patriot / Cape Town

Cape of Good Hope SPCA

#ChooseYourFamily

Television / Short Form - Campaign

OS_FI18075M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Television / Short Form - Campaign

OS_FI18076M

2018 Film Merit Award

Ogilvy / Cape Town

24.com

News24 Edge

Television / Short Form - Campaign

OS_FI18077M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - It Practically Smells Itself

Television / Short Form - Campaign

OS_FI18078M

2018 Film Merit Award

CP+B / Los Angeles + Biscuit Filmworks / Los Angeles

Amazon Prime Video

Thursday Night Football

Online Films & Video / Short Form - Campaign

OS_FI18114M

2018 Film Merit Award

ERICH & KALLMAN / San Francisco

General Mills Fruit by the Foot

I Love My Fruit by the Foot Campaign

Online Films & Video / Short Form - Campaign

OS_FI18115M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Online Films & Video / Short Form - Campaign

OS_FI18116M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Online Films & Video / Short Form - Campaign

OS_FI18117M

2018 Film Merit Award

Sugar Mutts Rescue / Brooklyn

Sugar Mutts Rescue

Just Get the Dog

Online Films & Video / Short Form - Campaign

OS_FI18118M

2018 Film Merit Award

adam&eveDDB / London

Skittles

Romance

Television / Short Form - Single

OS_FI18052M

2018 Film Merit Award

BBDO / New York + biscuit filmworks / Los Angeles

Mars Chocolate North America / Twix

Undertaker

Television / Short Form - Single

OS_FI18053M

2018 Film Merit Award

BMF / Sydney + The Sweet Shop / Sydney

ALDI Australia

Good Different - No Artificial Colours

Television / Short Form - Single

OS_FI18054M

2018 Film Merit Award

dummy. / Venice + The Outsider / London + AMVBBDO / London

The National Lottery

Ventriloquist

Television / Short Form - Single

OS_FI18055M

2018 Film Merit Award

FCB Chicago / Chicago

Liquid-Plumr

Cracks

Television / Short Form - Single

OS_FI18056M

2018 Film Merit Award

Figliulo&Partners / New York

CNN

Apple Banana

Television / Short Form - Single

OS_FI18057M

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