The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
The Button Agency: adam&eveDDB / London + Factory / London Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Timeless Agency: BETC / Paris Client: Lacoste Category: Television / Long Form - Single
Ancestry DNA "Together Forever" Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles Client: Ancestry Category: Television / Long Form - Single
Armoured Truck Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed. Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Love Over Bias Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Love Story Agency: Y&R MEX / Mexico City Client: Movistar Mx Category: Television / Long Form - Single
Eyes of Aleppo Agency: Grey Germany / Duesseldorf Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone Agency: Apple / Cupertino + Park Pictures / Santa Monica Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories Agency: Rethink / Toronto/Vancouver/Montreal Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
Life's adventure Agency: BETC / Paris Client: Leroy Merlin Category: Cinema Advertising
Armoured Truck Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Cinema Advertising
Web of Fries Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Cinema Advertising
Kid's Dreams Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg Client: Volkswagen Category: Cinema Advertising
Intensity Agency: McCann Worldgroup India / Mumbai Client: Jagran Prakashan Category: Cinema Advertising
Dream Makers Agency: Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London Client: Honda Category: Cinema Advertising
Obscene Gap Agency: MCcANN SPAIN / MADRID Client: IB Women Foundation Category: Location-Specific Video
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Location-Specific Video
#isitokforguys Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon Agency: 7Films / Cape Town Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button Agency: adam&eveDDB / London + Factory / London Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking Agency: BBDO / Toronto Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Television / Long Form - Single

OS_FI18079M

2018 Film Merit Award

adam&eveDDB / London

Red Cross

Every Parent's Worst Nightmare

Television / Long Form - Single

OS_FI18080M

2018 Film Merit Award

adam&eveDDB / London + Factory / London

Volkswagen

The Button

Television / Long Form - Single

OS_FI18081M

2018 Film Merit Award

Arnold Worldwide / Boston

Jeep

Anti-Manifesto

Television / Long Form - Single

OS_FI18082M

2018 Film Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Television / Long Form - Single

OS_FI18083M

2018 Film Merit Award

BETC / Paris

Lacoste

Timeless

Television / Long Form - Single

OS_FI18084M

2018 Film Merit Award

Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles

Ancestry

Ancestry DNA "Together Forever"

Television / Long Form - Single

OS_FI18085M

2018 Film Merit Award

DDB Group New Zealand / Auckland

Lotto New Zealand

Armoured Truck

Television / Long Form - Single

OS_FI18086M

2018 Film Merit Award

Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica

Taco Bell

Web of Fries

Television / Long Form - Single

OS_FI18087M

2018 Film Merit Award

Diesel / Breganze + Publicis Italy / Milan

Diesel

Go With The Flaw

Television / Long Form - Single

OS_FI18088M

2018 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed.

Television / Long Form - Single

OS_FI18089M

2018 Film Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Television / Long Form - Single

OS_FI18090M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Television / Long Form - Single

OS_FI18091M

2018 Film Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg

Volkswagen

Kid's Dreams

Television / Long Form - Single

OS_FI18092M

2018 Film Merit Award

Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York

TD Ameritrade

Cat's in the Cradle

Television / Long Form - Single

OS_FI18093M

2018 Film Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Television / Long Form - Single

OS_FI18094M

2018 Film Merit Award

MJZ / LA + DDB / Chicago + Moving Picture Company / International

State Farm

Following

Television / Long Form - Single

OS_FI18095M

2018 Film Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Earth: Shot on iPhone

Television / Long Form - Single

OS_FI18096M

2018 Film Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Love Over Bias

Television / Long Form - Single

OS_FI18097M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Red Sweater

Television / Long Form - Single

OS_FI18098M

2018 Film Merit Award

Y&R MEX / Mexico City

Movistar Mx

Love Story

Television / Long Form - Single

OS_FI18099M

2018 Film Merit Award

Grey Germany / Duesseldorf

Deutsches Komitee für UNICEF e.V.

Eyes of Aleppo

Innovation in Film / Television / Cinema

OS_FI18168M

2018 Film Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Innovation in Film / Online

OS_FI18169M

2018 Film Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Innovation in Film / Online

OS_FI18170M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Invisible World: An Old Spice Invisible Spray Production

Innovation in Film / Online

OS_FI18171M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18156M

2018 Film Merit Award

Apple / Cupertino + Park Pictures / Santa Monica

Apple

Switch to iPhone

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18157M

2018 Film Merit Award

Rethink / Toronto/Vancouver/Montreal

YWCA Metro Vancouver

Six-second Ambush Advisories

Online Films & Video / Pre-Roll Video - Campaign

OS_FI18158M

2018 Film Merit Award

BETC / Paris

Leroy Merlin

Life's adventure

Cinema Advertising

OS_FI18105M

2018 Film Merit Award

DDB Group New Zealand / Auckland

Lotto New Zealand

Armoured Truck

Cinema Advertising

OS_FI18106M

2018 Film Merit Award

Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica

Taco Bell

Web of Fries

Cinema Advertising

OS_FI18107M

2018 Film Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg

Volkswagen

Kid's Dreams

Cinema Advertising

OS_FI18108M

2018 Film Merit Award

McCann Worldgroup India / Mumbai

Jagran Prakashan

Intensity

Cinema Advertising

OS_FI18109M

2018 Film Merit Award

Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London

Honda

Dream Makers

Cinema Advertising

OS_FI18110M

2018 Film Merit Award

MCcANN SPAIN / MADRID

IB Women Foundation

Obscene Gap

Location-Specific Video

OS_FI18159M

2018 Film Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Location-Specific Video

OS_FI18160M

2018 Film Merit Award

72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam

Lynx

#isitokforguys

Online Films & Video / Long Form - Single

OS_FI18119M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Online Films & Video / Long Form - Single

OS_FI18120M

2018 Film Merit Award

7Films / Cape Town

Surfshack Outreach

Chasing the Dragon

Online Films & Video / Long Form - Single

OS_FI18121M

2018 Film Merit Award

adam&eveDDB / London + Factory / London

Volkswagen

The Button

Online Films & Video / Long Form - Single

OS_FI18122M

2018 Film Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Online Films & Video / Long Form - Single

OS_FI18123M

2018 Film Merit Award

BBDO / Toronto

Harlequin Enterprises

Viking

Online Films & Video / Long Form - Single

OS_FI18124M

2018 Film Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Online Films & Video / Long Form - Single

OS_FI18125M

2018 Film Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Online Films & Video / Long Form - Single

OS_FI18126M

2018 Film Merit Award

Beats By Dr. Dre / Culver City + Doomsday / Los Angeles

Beats By Dr. Dre

Dedicated: The Conor McGregor Story

Online Films & Video / Long Form - Single

OS_FI18127M

2018 Film Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Online Films & Video / Long Form - Single

OS_FI18128M

2018 Film Merit Award

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Online Films & Video / Long Form - Single

OS_FI18129M

2018 Film Merit Award

Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica

Taco Bell

Web of Fries

Online Films & Video / Long Form - Single

OS_FI18130M

2018 Film Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go With The Flaw

Online Films & Video / Long Form - Single

OS_FI18131M

2018 Film Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Keep The World Flawed

Online Films & Video / Long Form - Single

OS_FI18132M

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