The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

One Foot Out the Door Agency: Arnold Worldwide / Boston Client: Monster.com Category: Under 100K Budget
Stop Downloadkill Agency: Cheil Worldwide / Seoul Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Under 100K Budget
The Parking Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Under 100K Budget
The Gas Station Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Under 100K Budget
Netflix is a Joke Agency: Battery / Los Angeles Client: Netflix Category: Online Films & Video / Varying Length Campaign
The World's First Baby Marathon Agency: Ogilvy / Johannesburg Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Varying Length Campaign
PS VR "Skyrim" Agency: BBH / New York Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
Fit — Hulu Agency: RPA / Santa Monica + Park Pictures / New York Client: American Honda Motor Co., Inc Category: Online Films & Video / Pre-Roll Video - Single
#isitokforguys Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon Agency: 7Films / Cape Town Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button Agency: adam&eveDDB / London Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking Agency: BBDO / Toronto Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr. Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed Agency: Publicis Italy / Milan + Diesel / Breganze Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Online Films & Video / Long Form - Single
The S Word Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Online Films & Video / Long Form - Single
Barbers Agency: Furlined / Santa Monica + Apple / Cupertino Client: Apple Category: Online Films & Video / Long Form - Single
Kid's Dreams Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen Category: Online Films & Video / Long Form - Single
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Online Films & Video / Long Form - Single
Who Is John Malkovich Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Online Films & Video / Long Form - Single
Capture Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Tomorrow's News Agency: Smuggler / Los Angeles + BBDO / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Decisions Agency: Sra Rushmore SA / Madrid Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Audi - Parking Lot Agency: Venables Bell & Partners / San Francisco Client: Audi of America Category: Online Films & Video / Long Form - Single
Zinger Announcement Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland Client: KFC Category: Online Films & Video / Long Form - Single
ExtraMostBestest Campaign Agency: Barton F. Graf / New York Client: Little Caesars Category: Television / Short Form - Campaign
Some People Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily Agency: FoxP2 / Cape Town + Patriot / Cape Town Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Campaign
News24 Edge Agency: Ogilvy / Cape Town Client: 24.com Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Campaign
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
The Button Agency: adam&eveDDB / London Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single

2018 Film Merit Award

Arnold Worldwide / Boston

Monster.com

One Foot Out the Door

Under 100K Budget

OS_FI18161M

2018 Film Merit Award

Cheil Worldwide / Seoul

Busan Metropolitan Police Agency

Stop Downloadkill

Under 100K Budget

OS_FI18162M

2018 Film Merit Award

Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York

CNN

Facts First

Under 100K Budget

OS_FI18163M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Parking

Under 100K Budget

OS_FI18164M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Gas Station

Under 100K Budget

OS_FI18165M

2018 Film Merit Award

Battery / Los Angeles

Netflix

Netflix is a Joke

Online Films & Video / Varying Length Campaign

OS_FI18151M

2018 Film Merit Award

Ogilvy / Johannesburg

Kimberly-Clark (Huggies)

The World's First Baby Marathon

Online Films & Video / Varying Length Campaign

OS_FI18152M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - We Make Scents for Men

Online Films & Video / Varying Length Campaign

OS_FI18153M

2018 Film Merit Award

BBH / New York

PlayStation

PS VR "Skyrim"

Online Films & Video / Pre-Roll Video - Single

OS_FI18154M

2018 Film Merit Award

RPA / Santa Monica + Park Pictures / New York

American Honda Motor Co., Inc

Fit — Hulu

Online Films & Video / Pre-Roll Video - Single

OS_FI18155M

2018 Film Merit Award

72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam

Lynx

#isitokforguys

Online Films & Video / Long Form - Single

OS_FI18119M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Online Films & Video / Long Form - Single

OS_FI18120M

2018 Film Merit Award

7Films / Cape Town

Surfshack Outreach

Chasing the Dragon

Online Films & Video / Long Form - Single

OS_FI18121M

2018 Film Merit Award

adam&eveDDB / London

Volkswagen

The Button

Online Films & Video / Long Form - Single

OS_FI18122M

2018 Film Merit Award

AMVBBDO / London + Somesuch & Co / London

Essity Libresse Bodyform

#Blood Normal

Online Films & Video / Long Form - Single

OS_FI18123M

2018 Film Merit Award

BBDO / Toronto

Harlequin Enterprises

Viking

Online Films & Video / Long Form - Single

OS_FI18124M

2018 Film Merit Award

BBDO / New York + BBDO Studios / New York

Monica Lewinsky

In Real Life

Online Films & Video / Long Form - Single

OS_FI18125M

2018 Film Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Online Films & Video / Long Form - Single

OS_FI18126M

2018 Film Merit Award

Beats By Dr. Dre / Culver City + Doomsday / Los Angeles

Beats By Dr. Dre

Dedicated: The Conor McGregor Story

Online Films & Video / Long Form - Single

OS_FI18127M

2018 Film Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Online Films & Video / Long Form - Single

OS_FI18128M

2018 Film Merit Award

DAVID / Miami + Smuggler / LA

Burger King

Bullying Jr.

Online Films & Video / Long Form - Single

OS_FI18129M

2018 Film Merit Award

Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica

Taco Bell

Web of Fries

Online Films & Video / Long Form - Single

OS_FI18130M

2018 Film Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Go With The Flaw

Online Films & Video / Long Form - Single

OS_FI18131M

2018 Film Merit Award

Publicis Italy / Milan + Diesel / Breganze

Diesel

Keep The World Flawed

Online Films & Video / Long Form - Single

OS_FI18132M

2018 Film Merit Award

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Bryan Denton

Online Films & Video / Long Form - Single

OS_FI18133M

2018 Film Merit Award

Droga5 / New York + Chromista / Los Angeles

New York Times

The Truth is Hard to Find - Tyler Hicks

Online Films & Video / Long Form - Single

OS_FI18134M

2018 Film Merit Award

FCB Canada / Toronto

Canadian Down Syndrome Society

The S Word

Online Films & Video / Long Form - Single

OS_FI18135M

2018 Film Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Online Films & Video / Long Form - Single

OS_FI18136M

2018 Film Merit Award

Furlined / Santa Monica + Apple / Cupertino

Apple

Barbers

Online Films & Video / Long Form - Single

OS_FI18137M

2018 Film Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen

Kid's Dreams

Online Films & Video / Long Form - Single

OS_FI18138M

2018 Film Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Online Films & Video / Long Form - Single

OS_FI18139M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles

Squarespace

Who Is John Malkovich

Online Films & Video / Long Form - Single

OS_FI18140M

2018 Film Merit Award

McCann Worldgroup / Bangkok

Verena International Co., Ltd.

Capture

Online Films & Video / Long Form - Single

OS_FI18141M

2018 Film Merit Award

Smuggler / Los Angeles + BBDO / New York

Sandy Hook Promise

Tomorrow's News

Online Films & Video / Long Form - Single

OS_FI18142M

2018 Film Merit Award

Sra Rushmore SA / Madrid

International Committee of the Red Cross

Decisions

Online Films & Video / Long Form - Single

OS_FI18143M

2018 Film Merit Award

TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Online Films & Video / Long Form - Single

OS_FI18144M

2018 Film Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Appocalypse

Online Films & Video / Long Form - Single

OS_FI18145M

2018 Film Merit Award

Venables Bell & Partners / San Francisco

Audi of America

Audi - Parking Lot

Online Films & Video / Long Form - Single

OS_FI18146M

2018 Film Merit Award

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland

KFC

Zinger Announcement

Online Films & Video / Long Form - Single

OS_FI18147M

2018 Film Merit Award

Barton F. Graf / New York

Little Caesars

ExtraMostBestest Campaign

Television / Short Form - Campaign

OS_FI18073M

2018 Film Merit Award

BBDO / New York + Smith&Jones

AT&T / DIRECTV

Some People

Television / Short Form - Campaign

OS_FI18074M

2018 Film Merit Award

FoxP2 / Cape Town + Patriot / Cape Town

Cape of Good Hope SPCA

#ChooseYourFamily

Television / Short Form - Campaign

OS_FI18075M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Television / Short Form - Campaign

OS_FI18076M

2018 Film Merit Award

Ogilvy / Cape Town

24.com

News24 Edge

Television / Short Form - Campaign

OS_FI18077M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - It Practically Smells Itself

Television / Short Form - Campaign

OS_FI18078M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Television / Long Form - Single

OS_FI18079M

2018 Film Merit Award

adam&eveDDB / London

Red Cross

Every Parent's Worst Nightmare

Television / Long Form - Single

OS_FI18080M

2018 Film Merit Award

adam&eveDDB / London

Volkswagen

The Button

Television / Long Form - Single

OS_FI18081M

2018 Film Merit Award

Arnold Worldwide / Boston

Jeep

Anti-Manifesto

Television / Long Form - Single

OS_FI18082M

2018 Film Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Television / Long Form - Single

OS_FI18083M

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