The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bachelors & Bachelorettes Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne Client: Australian Marriage Equality Category: User-Generated Content
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: User-Generated Content
Thursday Night Football Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign Agency: ERICH & KALLMAN / San Francisco Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog Agency: Sugar Mutts Rescue / Brooklyn Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Obscene Gap Agency: MCcANN SPAIN / MADRID Client: IB Women Foundation Category: Location-Specific Video
Adoptify Agency: SERVICEPLAN GERMANY / Munich Client: Tiertschutzverein Muenchen Category: Location-Specific Video
Romance Agency: adam&eveDDB / London Client: Skittles Category: Television / Short Form - Single
Undertaker Agency: BBDO / New York + biscuit filmworks / Los Angeles Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours Agency: BMF / Sydney + The Sweet Shop / Sydney Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist Agency: dummy. / Venice + The Outsider / London + AMVBBDO / London Client: The National Lottery Category: Television / Short Form - Single
Cracks Agency: FCB Chicago / Chicago Client: Liquid-Plumr Category: Television / Short Form - Single
Apple Banana Agency: Figliulo&Partners / New York Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles Client: Squarespace Category: Television / Short Form - Single
Razor Agency: lg2 / Quebec City Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox Agency: McCann New York / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance Agency: McCann New York / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Single
The Parking Agency: Romance / Paris + Wanda / Paris + THE / Paris Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens) Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Client: KFC Category: Television / Short Form - Single
Dilly Dilly Agency: Wieden+Kennedy / New York + O Positive / New York Client: Bud Light Category: Television / Short Form - Single
Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Original is Never Finished Agency: Johannes Leonardo / New York Client: adidas Originals Category: Television / Long Form - Campaign
Inspirations Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Television / Long Form - Campaign
ExtraMostBestest Campaign Agency: Barton F. Graf / New York Client: Little Caesars Category: Television / Short Form - Campaign
Some People Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily Agency: FoxP2 / Cape Town + Patriot / Cape Town Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Campaign
News24 Edge Agency: Ogilvy / Cape Town Client: 24.com Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Campaign
Year in Search Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
The Button Agency: adam&eveDDB / London Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
General Howe's Dog Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Timeless Agency: BETC / Paris Client: Lacoste Category: Television / Long Form - Single
Ancestry DNA "Together Forever" Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles Client: Ancestry Category: Television / Long Form - Single
Armoured Truck Agency: DDB Group New Zealand / Auckland Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw Agency: Diesel / Breganze + Publicis Italy / Milan Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed. Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Single

2018 Film Merit Award

AIRBAG / Melbourne + Leo Burnett / Melbourne

Australian Marriage Equality

Bachelors & Bachelorettes

User-Generated Content

OS_FI18166M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

User-Generated Content

OS_FI18167M

2018 Film Merit Award

CP+B / Los Angeles + Biscuit Filmworks / Los Angeles

Amazon Prime Video

Thursday Night Football

Online Films & Video / Short Form - Campaign

OS_FI18114M

2018 Film Merit Award

ERICH & KALLMAN / San Francisco

General Mills Fruit by the Foot

I Love My Fruit by the Foot Campaign

Online Films & Video / Short Form - Campaign

OS_FI18115M

2018 Film Merit Award

Goodby Silverstein & Partners / San Francisco

Common Sense Media

Device Free Dinner

Online Films & Video / Short Form - Campaign

OS_FI18116M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Online Films & Video / Short Form - Campaign

OS_FI18117M

2018 Film Merit Award

Sugar Mutts Rescue / Brooklyn

Sugar Mutts Rescue

Just Get the Dog

Online Films & Video / Short Form - Campaign

OS_FI18118M

2018 Film Merit Award

MCcANN SPAIN / MADRID

IB Women Foundation

Obscene Gap

Location-Specific Video

OS_FI18159M

2018 Film Merit Award

SERVICEPLAN GERMANY / Munich

Tiertschutzverein Muenchen

Adoptify

Location-Specific Video

OS_FI18160M

2018 Film Merit Award

adam&eveDDB / London

Skittles

Romance

Television / Short Form - Single

OS_FI18052M

2018 Film Merit Award

BBDO / New York + biscuit filmworks / Los Angeles

Mars Chocolate North America / Twix

Undertaker

Television / Short Form - Single

OS_FI18053M

2018 Film Merit Award

BMF / Sydney + The Sweet Shop / Sydney

ALDI Australia

Good Different - No Artificial Colours

Television / Short Form - Single

OS_FI18054M

2018 Film Merit Award

dummy. / Venice + The Outsider / London + AMVBBDO / London

The National Lottery

Ventriloquist

Television / Short Form - Single

OS_FI18055M

2018 Film Merit Award

FCB Chicago / Chicago

Liquid-Plumr

Cracks

Television / Short Form - Single

OS_FI18056M

2018 Film Merit Award

Figliulo&Partners / New York

CNN

Apple Banana

Television / Short Form - Single

OS_FI18057M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles

Squarespace

Calling JohnMalkovich.com

Television / Short Form - Single

OS_FI18058M

2018 Film Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles

Squarespace

Who is John Malkovich

Television / Short Form - Single

OS_FI18059M

2018 Film Merit Award

lg2 / Quebec City

La Societe de l'assurance automobile du Quebec

Razor

Television / Short Form - Single

OS_FI18060M

2018 Film Merit Award

Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle

Amazon

Alexa Loses Her Voice: Rebel

Television / Short Form - Single

OS_FI18061M

2018 Film Merit Award

McCann / New York + MRM//McCann / New York

Cigna

TV Doctors - Even More Drama

Television / Short Form - Single

OS_FI18062M

2018 Film Merit Award

McCann New York / New York + Park Pictures / New York + Exile Edit East / New York

Qualcomm

Ignore This- Beatbox

Television / Short Form - Single

OS_FI18063M

2018 Film Merit Award

McCann New York / New York + Park Pictures / New York + Exile Edit East / New York

Qualcomm

Ignore This- Bavarian Dance

Television / Short Form - Single

OS_FI18064M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans - Tap

Television / Short Form - Single

OS_FI18065M

2018 Film Merit Award

Romance / Paris + Wanda / Paris + THE / Paris

World of Tank

The Parking

Television / Short Form - Single

OS_FI18066M

2018 Film Merit Award

Saatchi & Saatchi / New York

Procter & Gamble - Tide

It's a Valentine's Day Tide Ad

Television / Short Form - Single

OS_FI18067M

2018 Film Merit Award

The Martin Agency / Richmond

GEICO

It's Not Surprising - Bulldogs

Television / Short Form - Single

OS_FI18068M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Marco Love- O

Television / Short Form - Single

OS_FI18069M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Mask

Television / Short Form - Single

OS_FI18070M

2018 Film Merit Award

Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles

KFC

The Original Colonel's Original Recipe (Today's Teens)

Television / Short Form - Single

OS_FI18071M

2018 Film Merit Award

Wieden+Kennedy / New York + O Positive / New York

Bud Light

Dilly Dilly

Television / Short Form - Single

OS_FI18072M

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty: WWII

Reassemble!

Television / Long Form - Campaign

OS_FI18100M

2018 Film Merit Award

Johannes Leonardo / New York

adidas Originals

Original is Never Finished

Television / Long Form - Campaign

OS_FI18101M

2018 Film Merit Award

La Comunidad / Buenos Aires + PRIMO / Buenos Aires

Billboard

Inspirations

Television / Long Form - Campaign

OS_FI18102M

2018 Film Merit Award

Barton F. Graf / New York

Little Caesars

ExtraMostBestest Campaign

Television / Short Form - Campaign

OS_FI18073M

2018 Film Merit Award

BBDO / New York + Smith&Jones

AT&T / DIRECTV

Some People

Television / Short Form - Campaign

OS_FI18074M

2018 Film Merit Award

FoxP2 / Cape Town + Patriot / Cape Town

Cape of Good Hope SPCA

#ChooseYourFamily

Television / Short Form - Campaign

OS_FI18075M

2018 Film Merit Award

Ogilvy UK / London

Samsung

Humans will be Humans

Television / Short Form - Campaign

OS_FI18076M

2018 Film Merit Award

Ogilvy / Cape Town

24.com

News24 Edge

Television / Short Form - Campaign

OS_FI18077M

2018 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - It Practically Smells Itself

Television / Short Form - Campaign

OS_FI18078M

2018 Film Merit Award

72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Google

Year in Search

Television / Long Form - Single

OS_FI18079M

2018 Film Merit Award

adam&eveDDB / London

Red Cross

Every Parent's Worst Nightmare

Television / Long Form - Single

OS_FI18080M

2018 Film Merit Award

adam&eveDDB / London

Volkswagen

The Button

Television / Long Form - Single

OS_FI18081M

2018 Film Merit Award

Arnold Worldwide / Boston

Jeep

Anti-Manifesto

Television / Long Form - Single

OS_FI18082M

2018 Film Merit Award

BBDO / New York + Biscuit Filmworks / Los Angeles

Mars Petcare / Pedigree

General Howe's Dog

Television / Long Form - Single

OS_FI18083M

2018 Film Merit Award

BETC / Paris

Lacoste

Timeless

Television / Long Form - Single

OS_FI18084M

2018 Film Merit Award

Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles

Ancestry

Ancestry DNA "Together Forever"

Television / Long Form - Single

OS_FI18085M

2018 Film Merit Award

DDB Group New Zealand / Auckland

Lotto New Zealand

Armoured Truck

Television / Long Form - Single

OS_FI18086M

2018 Film Merit Award

Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica

Taco Bell

Web of Fries

Television / Long Form - Single

OS_FI18087M

2018 Film Merit Award

Diesel / Breganze + Publicis Italy / Milan

Diesel

Go With The Flaw

Television / Long Form - Single

OS_FI18088M

2018 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Kwiff

It's perfectly normal. Until it's Kwiffed.

Television / Long Form - Single

OS_FI18089M

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