The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
Disclaimer Videos Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Stop The Cycle Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
Gorillaz App Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Websites
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Mobile
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Utility
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility
Immortal Adoption Agency: BBDO / Bangkok Client: Thai Dog House Category: Utility
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Utility
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Mobile-First Video
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Applications
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Applications
Quest to LEGOLAND Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York Client: LEGOLAND Florida Category: Applications
Ecoalarm Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Applications
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
RPM: Russ Per Minute Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Mobile Advertising
Parking in 4,9 second Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal Client: Toyota Category: Mobile Advertising
Battery Buster Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising

2018 Mobile Gold Pencil

Colenso BBDO / Auckland

Mars

Pedigree Selfie STIX

Applications

OS_MO18003G

2018 Mobile Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Use of Technology / Physical Product & Mobile Integration

OS_MO18023G

2018 Mobile Gold Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Use of Technology / Physical Product & Mobile Integration

OS_MO18024G

2018 Mobile Silver Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Videos

Mobile-First Video

OS_MO18030S

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile-First Video

OS_MO18031B

2018 Mobile Gold Pencil

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Applications

OS_MO18004G

2018 Mobile Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Applications

OS_MO18005S

2018 Mobile Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Applications

OS_MO18006B

2018 Mobile Silver Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Craft / Music / Sound

OS_MO18025S

2018 Mobile Gold Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Mobile Advertising

OS_MO18011G

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Mobile Advertising

OS_MO18012S

2018 Mobile Silver Pencil

VML South Africa / Cape Town

Huffington Post South Africa

Stop The Cycle

Mobile Advertising

OS_MO18013S

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile Advertising

OS_MO18014B

2018 Mobile Bronze Pencil

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Mobile Advertising

OS_MO18015B

2018 Mobile Silver Pencil

B-Reel / London

Gorillaz

Gorillaz App

Use of Technology / Augmented Reality (AR)

OS_MO18021S

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Mobile Gold Pencil

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Use of Technology

OS_MO18016G

2018 Mobile Silver Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Use of Technology

OS_MO18017S

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Use of Technology

OS_MO18018B

2018 Mobile Bronze Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Use of Technology

OS_MO18019B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Use of Technology

OS_MO18020B

2018 Mobile Bronze Pencil

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Websites

OS_MO18001B

2018 Mobile Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Websites

OS_MO18002B

2018 Mobile Silver Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Mobile

OS_MO18026S

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Mobile Gold Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Utility

OS_MO18007G

2018 Mobile Silver Pencil

The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona

EITB - Euskal Irrati Telebista

YOURNALIST

Utility

OS_MO18008S

2018 Mobile Bronze Pencil

BBDO / Bangkok

Thai Dog House

Immortal Adoption

Utility

OS_MO18009B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Utility

OS_MO18010B

2018 Mobile Merit Award

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Use of Technology / Physical Product & Mobile Integration

OS_MO18060M

2018 Mobile Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Use of Technology / Physical Product & Mobile Integration

OS_MO18061M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

OS_MO18062M

2018 Mobile Merit Award

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Use of Technology / Physical Product & Mobile Integration

OS_MO18063M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Craft / Art Direction

OS_MO18066M

2018 Mobile Merit Award

FCB/SIX / Toronto

Drug Free Kids Canada

The Call That Comes After

Mobile-First Video

OS_MO18070M

2018 Mobile Merit Award

Wieden+Kennedy / New York

Delta Air Lines

Free Messaging

Mobile-First Video

OS_MO18071M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Applications

OS_MO18035M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Applications

OS_MO18036M

2018 Mobile Merit Award

The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York

LEGOLAND Florida

Quest to LEGOLAND

Applications

OS_MO18037M

2018 Mobile Merit Award

Wunderman BA / Buenos Aires

Fundación Banco de Bosques

Ecoalarm

Applications

OS_MO18038M

2018 Mobile Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Use of Technology / Virtual Reality (VR)

OS_MO18059M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York

Columbia Records

RPM: Russ Per Minute

Craft / Music / Sound

OS_MO18064M

2018 Mobile Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_MO18065M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Mobile Advertising

OS_MO18041M

2018 Mobile Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Mobile Advertising

OS_MO18042M

2018 Mobile Merit Award

Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal

Toyota

Parking in 4,9 second

Mobile Advertising

OS_MO18043M

2018 Mobile Merit Award

Commonwealth McCann / Dubai + Carat MENA / Dubai

Chevrolet

Battery Buster

Mobile Advertising

OS_MO18044M

2018 Mobile Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Mobile Advertising

OS_MO18045M

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