The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile-First Video
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Use of Technology
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Mobile Advertising
Uk'shona Kwelanga - a WhatsApp Drama series Agency: King James Group / Cape Town Client: Sanlam Category: Innovation in Mobile
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne Client: RIMOWA Category: Innovation in Mobile
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Applications
Immortal Adoption Agency: BBDO / Bangkok Client: Thai Dog House Category: Utility
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Utility
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Websites
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Websites

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile-First Video

OS_MO18031B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Use of Technology

OS_MO18018B

2018 Mobile Bronze Pencil

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Use of Technology

OS_MO18019B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Use of Technology

OS_MO18020B

2018 Mobile Bronze Pencil

Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

OS_MO18022B

2018 Mobile Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Mobile Advertising

OS_MO18014B

2018 Mobile Bronze Pencil

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Mobile Advertising

OS_MO18015B

2018 Mobile Bronze Pencil

King James Group / Cape Town

Sanlam

Uk'shona Kwelanga - a WhatsApp Drama series

Innovation in Mobile

OS_MO18027B

2018 Mobile Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

OS_MO18028B

2018 Mobile Bronze Pencil

Philipp und Keuntje / Hamburg + RIMOWA / Cologne

RIMOWA

RIMOWA ELECTRONIC TAG

Innovation in Mobile

OS_MO18029B

2018 Mobile Bronze Pencil

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Applications

OS_MO18006B

2018 Mobile Bronze Pencil

BBDO / Bangkok

Thai Dog House

Immortal Adoption

Utility

OS_MO18009B

2018 Mobile Bronze Pencil

Google Brand Studio / London

Google Brand Studio

Qibla Finder

Utility

OS_MO18010B

2018 Mobile Bronze Pencil

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Websites

OS_MO18001B

2018 Mobile Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Websites

OS_MO18002B

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