The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
The Call That Comes After Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Mobile-First Video
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Applications
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Client: KFC Category: Applications
Quest to LEGOLAND Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York Client: LEGOLAND Florida Category: Applications
Ecoalarm Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Applications
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
RPM: Russ Per Minute Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Mobile Advertising
Parking in 4,9 second Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal Client: Toyota Category: Mobile Advertising
Battery Buster Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising
Escalating GIFs Agency: Ogilvy / Germany Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Mobile Advertising
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation Agency: McCann Beograd / Belgrade Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam Client: IKEA Category: Use of Technology / Augmented Reality (AR)
Quest to LEGOLAND Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Gaming
ARRIBAMEXICO.ORG Agency: ( anónimo ) / mexico city Client: Organización CADENA Category: Use of Technology
HEARING RESCUE Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App Agency: DAVID / São Paulo + Vetor Zero / São Paulo Client: Faber-Castell Category: Use of Technology
The Soundbook App Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich Client: NordSued Publishing House Category: Use of Technology
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology
Expedia/Visit Britain: "The Only Place You Need to Go" Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites
Speak to Go Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Websites
History of the Internet Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo Client: Yahoo! JAPAN Category: Websites
Snapchat Music Video Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Innovation in Mobile
Bushfire Alert Ad Agency: Columbus / Melbourne + BWM Dentsu / Melbourne Client: Victorian Government Category: Innovation in Mobile
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Mobile
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility

2018 Mobile Merit Award

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Use of Technology / Physical Product & Mobile Integration

OS_MO18060M

2018 Mobile Merit Award

McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan

Fondazione Nemo

My Voice

Use of Technology / Physical Product & Mobile Integration

OS_MO18061M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

OS_MO18062M

2018 Mobile Merit Award

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Use of Technology / Physical Product & Mobile Integration

OS_MO18063M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Craft / Art Direction

OS_MO18066M

2018 Mobile Merit Award

FCB/SIX / Toronto

Drug Free Kids Canada

The Call That Comes After

Mobile-First Video

OS_MO18070M

2018 Mobile Merit Award

Wieden+Kennedy / New York

Delta Air Lines

Free Messaging

Mobile-First Video

OS_MO18071M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Applications

OS_MO18035M

2018 Mobile Merit Award

Ogilvy / Johannesburg

KFC

KFC Suppertime Stories

Applications

OS_MO18036M

2018 Mobile Merit Award

The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York

LEGOLAND Florida

Quest to LEGOLAND

Applications

OS_MO18037M

2018 Mobile Merit Award

Wunderman BA / Buenos Aires

Fundación Banco de Bosques

Ecoalarm

Applications

OS_MO18038M

2018 Mobile Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Use of Technology / Virtual Reality (VR)

OS_MO18059M

2018 Mobile Merit Award

BBDO / New York + BBDO Studios / New York

Columbia Records

RPM: Russ Per Minute

Craft / Music / Sound

OS_MO18064M

2018 Mobile Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Music / Sound

OS_MO18065M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Mobile Advertising

OS_MO18041M

2018 Mobile Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Mobile Advertising

OS_MO18042M

2018 Mobile Merit Award

Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal

Toyota

Parking in 4,9 second

Mobile Advertising

OS_MO18043M

2018 Mobile Merit Award

Commonwealth McCann / Dubai + Carat MENA / Dubai

Chevrolet

Battery Buster

Mobile Advertising

OS_MO18044M

2018 Mobile Merit Award

Ogilvy / Germany

European Anti-Bullying Network (EAN)

Escalating GIFs

Mobile Advertising

OS_MO18045M

2018 Mobile Merit Award

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Mobile Advertising

OS_MO18046M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Use of Technology / Augmented Reality (AR)

OS_MO18056M

2018 Mobile Merit Award

McCann Beograd / Belgrade

Museum of Contemporary Art Belgrade

democrARtisation

Use of Technology / Augmented Reality (AR)

OS_MO18057M

2018 Mobile Merit Award

SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam

IKEA

IKEA Place

Use of Technology / Augmented Reality (AR)

OS_MO18058M

2018 Mobile Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York

LEGOLAND Florida Resort

Quest to LEGOLAND

Gaming

OS_MO18047M

2018 Mobile Merit Award

( anónimo ) / mexico city

Organización CADENA

ARRIBAMEXICO.ORG

Use of Technology

OS_MO18048M

2018 Mobile Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK

HEARING RESCUE

Use of Technology

OS_MO18049M

2018 Mobile Merit Award

Cheil Worldwide Spain / Madrid

Samsung

Dytective for Samsung

Use of Technology

OS_MO18050M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Use of Technology

OS_MO18051M

2018 Mobile Merit Award

DAVID / São Paulo + Vetor Zero / São Paulo

Faber-Castell

The Never-Ending Forest App

Use of Technology

OS_MO18052M

2018 Mobile Merit Award

Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich

NordSued Publishing House

The Soundbook App

Use of Technology

OS_MO18053M

2018 Mobile Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sony Music Labels (Japan) Inc.

Make It Metal

Use of Technology

OS_MO18054M

2018 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Use of Technology

OS_MO18055M

2018 Mobile Merit Award

180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles

Expedia

Expedia/Visit Britain: "The Only Place You Need to Go"

Websites

OS_MO18032M

2018 Mobile Merit Award

Google Creative Lab / London + Jaume Sanchez / London

Google

Speak to Go

Websites

OS_MO18033M

2018 Mobile Merit Award

BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo

Yahoo! JAPAN

History of the Internet

Websites

OS_MO18034M

2018 Mobile Merit Award

BBDO / New York + NorthKingdom

Bacardi

Snapchat Music Video

Innovation in Mobile

OS_MO18067M

2018 Mobile Merit Award

Columbus / Melbourne + BWM Dentsu / Melbourne

Victorian Government

Bushfire Alert Ad

Innovation in Mobile

OS_MO18068M

2018 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Innovation in Mobile

OS_MO18069M

2018 Mobile Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Break Point

Utility

OS_MO18039M

2018 Mobile Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Utility

OS_MO18040M

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