The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Applications
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Mobile Advertising
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Use of Technology
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Utility
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft / Music / Sound
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Mobile
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Innovation in Mobile
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Mobile Advertising
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Gaming
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Utility
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Applications
Quest to LEGOLAND
Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client: LEGOLAND Florida Category: Applications
Ecoalarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques Category: Applications
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Innovation in Mobile
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Innovation in Mobile
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Mobile Advertising
Parking in 4,9 second
Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client: Toyota Category: Mobile Advertising
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai
Client: Chevrolet Category: Mobile Advertising
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Mobile Advertising
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Mobile-First Video