The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Leave With A Story Agency: 360i / New York Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Car Curling Agency: Voskhod / Ekaterinburg Client: SM Polis Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Publishing / Magazine - Campaign
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Magazine - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Publishing / Magazine - Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Publishing / Magazine - Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Publishing / Magazine - Campaign
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
The Soy Sauce Posters - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Chandos Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Art Direction - Single or Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
United EWR Real Time Data Taxi Top Campaign Agency: mcgarrybowen / new york Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
Libé des réfugiés Agency: FF / PARIS Client: Libération Category: Promotional / Collateral / Promotional Items - Single or Campaign
Office Souvenirs Agency: MullenLowe / New York Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Illustration - Single or Campaign
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign
ChopChop1.0_AtomicBombPig Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Print & Outdoor Silver Pencil

360i / New York

New Orleans Tourism Marketing Corporation

Leave With A Story

Craft / Photography - Single or Campaign

OS_PO18065S

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin

Craft / Photography - Single or Campaign

OS_PO18066B

2018 Print & Outdoor Bronze Pencil

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Craft / Photography - Single or Campaign

OS_PO18067B

2018 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Newspaper - Single

OS_PO18001S

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Newspaper - Single

OS_PO18002B

2018 Print & Outdoor Gold Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18033G

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18034S

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18035S

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18036B

2018 Print & Outdoor Bronze Pencil

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz

Pass The Heinz

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18037B

2018 Print & Outdoor Bronze Pencil

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18038B

2018 Print & Outdoor Gold Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18048G

2018 Print & Outdoor Bronze Pencil

J.Walter Thompson / Sao Paulo

Bapantol Baby

Poosters

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18049B

2018 Print & Outdoor Gold Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Campaign

OS_PO18051G

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Innovation in Print & Outdoor / Print

OS_PO18071G

2018 Print & Outdoor Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18043G

2018 Print & Outdoor Gold Pencil

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18044G

2018 Print & Outdoor Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18045S

2018 Print & Outdoor Bronze Pencil

Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18046B

2018 Print & Outdoor Bronze Pencil

Voskhod / Ekaterinburg

SM Polis

Car Curling

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18047B

2018 Print & Outdoor Gold Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Publishing / Magazine - Campaign

OS_PO18014G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Magazine - Campaign

OS_PO18015G

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Publishing / Magazine - Campaign

OS_PO18016S

2018 Print & Outdoor Bronze Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Publishing / Magazine - Campaign

OS_PO18017B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Publishing / Magazine - Campaign

OS_PO18018B

2018 Print & Outdoor Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Publishing / Magazine - Campaign

OS_PO18019B

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

OS_PO18069G

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Flounder Fish

Promotional / Collateral / Posters - Single

OS_PO18020S

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Chandos

Promotional / Collateral / Posters - Single

OS_PO18021B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Van Gogh

Promotional / Collateral / Posters - Single

OS_PO18022B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Vermeer

Promotional / Collateral / Posters - Single

OS_PO18023B

2018 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

OS_PO18052G

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Art Direction - Single or Campaign

OS_PO18053G

2018 Print & Outdoor Silver Pencil

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18054S

2018 Print & Outdoor Bronze Pencil

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Art Direction - Single or Campaign

OS_PO18055B

2018 Print & Outdoor Bronze Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Cup

Craft / Art Direction - Single or Campaign

OS_PO18056B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Craft / Art Direction - Single or Campaign

OS_PO18057B

2018 Print & Outdoor Silver Pencil

mcgarrybowen / new york

United Airlines

United EWR Real Time Data Taxi Top Campaign

Craft / Use of Digital Technology - Single or Campaign

OS_PO18070S

2018 Print & Outdoor Gold Pencil

FF / PARIS

Libération

Libé des réfugiés

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO18029G

2018 Print & Outdoor Bronze Pencil

MullenLowe / New York

JetBlue

Office Souvenirs

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO18030B

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18032S

2018 Print & Outdoor Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

OS_PO18072G

2018 Print & Outdoor Silver Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Innovation in Print & Outdoor / Ambient Media

OS_PO18073S

2018 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Illustration - Single or Campaign

OS_PO18059G

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Illustration - Single or Campaign

OS_PO18060G

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_AtomicBombPig

Craft / Illustration - Single or Campaign

OS_PO18061S

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_DynamicCow

Craft / Illustration - Single or Campaign

OS_PO18062S

2018 Print & Outdoor Silver Pencil

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Craft / Illustration - Single or Campaign

OS_PO18063S

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