The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
smart - Full stop
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard
Agency: space150 / Minneapolis
Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
IT WAS THIS HIGH
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Kiwi Portraits Completed: Leonardo
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Matisse
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Raphael
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Rembrandt
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Renoir
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Octopus
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mackerel
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mushroom
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Rockstar
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Tug of War - Boy
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven
Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Tug of War - Girl
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven
Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love
Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor
Agency: SID LEE / PARIS
Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Publishing / Newspaper - Campaign
Melanoma Campaign
Agency: HEIMAT / Berlin
Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client: Michelin Category: Publishing / Newspaper - Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Publishing / Magazine - Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo
Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Publishing / Magazine - Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Agency:
CHE Proximity / Australia
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Annual ID:
OS_PO18154M
Award:
2018 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG / smart
Title:
smart - Full stop
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18143M
Award:
2018 Print & Outdoor Merit Award
Agency:
space150 / Minneapolis
Client:
The Coca-Cola Company
Title:
Coca-Cola Times Square Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18144M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18131M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18132M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18133M
Award:
2018 Print & Outdoor Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Yahoo Japan Corporation
Title:
IT WAS THIS HIGH
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18134M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Leonardo
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18106M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Matisse
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18107M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Raphael
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18108M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Rembrandt
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18109M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Renoir
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18110M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Octopus
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18111M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Mackerel
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18112M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Mushroom
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18113M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18114M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18115M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Rockstar
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18116M
Award:
2018 Print & Outdoor Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven
Client:
LEGOLAND Florida Resort
Title:
Tug of War - Boy
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18117M
Award:
2018 Print & Outdoor Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven
Client:
LEGOLAND Florida Resort
Title:
Tug of War - Girl
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18118M
Award:
2018 Print & Outdoor Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18145M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18146M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18147M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18148M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Agency for the Imagination
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18149M
Award:
2018 Print & Outdoor Merit Award
Agency:
Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client:
Jacaranda FM
Title:
More Music You Love
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18150M
Award:
2018 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
HONDA
Title:
#hondanextdoor
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18151M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18152M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18153M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18082M
Award:
2018 Print & Outdoor Merit Award
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz
Title:
Pass The Heinz
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18083M
Award:
2018 Print & Outdoor Merit Award
Agency:
HEIMAT / Berlin
Client:
German Cancer Aid
Title:
Melanoma Campaign
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18084M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client:
Michelin
Title:
The Safest Embrace
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18085M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18095M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18096M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18097M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18098M
Award:
2018 Print & Outdoor Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
The Womanity Foundation
Title:
Don't Blame the Clothes
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18099M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18100M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18101M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18102M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18103M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18104M
Award:
2018 Print & Outdoor Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18155M
Award:
2018 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18123M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
SOVIP
Title:
BALD
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18124M
Award:
2018 Print & Outdoor Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18125M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO18105M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18189M
Award:
2018 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18190M
