The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
History - Dragon
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Lion
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Typewriter
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love
Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor
Agency: SID LEE / PARIS
Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Illustration - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Illustration - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Illustration - Single or Campaign
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Illustration - Single or Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Craft / Illustration - Single or Campaign
Beer and Food. Good Together
Agency: The Community / London
Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign
Agency: Illusion, / Bangkok + Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Art Direction - Single or Campaign
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Craft / Art Direction - Single or Campaign
Fun, Any Way You Look At It
Agency: Cossette / Vancouver
Client: Ronald McDonald House Category: Craft / Art Direction - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Art Direction - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Art Direction - Single or Campaign
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Art Direction - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Art Direction - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Art Direction - Single or Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Craft / Art Direction - Single or Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Craft / Art Direction - Single or Campaign
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO18105M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Dragon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18086M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Lion
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18087M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Octopus
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18088M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18089M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18090M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Quill
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18091M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Telegraph
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18092M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Typewriter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18093M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18094M
Award:
2018 Print & Outdoor Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18155M
Award:
2018 Print & Outdoor Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
User-Generated Campaign
Annual ID:
OS_PO18156M
Award:
2018 Print & Outdoor Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18145M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18146M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18147M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18148M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Agency for the Imagination
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18149M
Award:
2018 Print & Outdoor Merit Award
Agency:
Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client:
Jacaranda FM
Title:
More Music You Love
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18150M
Award:
2018 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
HONDA
Title:
#hondanextdoor
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18151M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18152M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18153M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18174M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18175M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18176M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / NAGOYA
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18177M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18178M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18179M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18180M
Award:
2018 Print & Outdoor Merit Award
Agency:
The Community / London
Client:
British Beer and Pub Alliance
Title:
Beer and Food. Good Together
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18181M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18126M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18127M
Award:
2018 Print & Outdoor Merit Award
Agency:
Illusion, / Bangkok + Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop 2.0 Campaign
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18128M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18129M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18130M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18157M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18158M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Toronto + Cossette / Montreal
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18159M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cossette / Vancouver
Client:
Ronald McDonald House
Title:
Fun, Any Way You Look At It
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18160M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18161M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18162M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
Each flow, each way
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18163M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18164M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18165M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18166M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18167M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18168M
Award:
2018 Print & Outdoor Merit Award
Agency:
Y&R Prague / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18169M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18189M
Award:
2018 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18190M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18095M
