The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
smart - Full stop
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard
Agency: space150 / Minneapolis
Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
IT WAS THIS HIGH
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Kiwi Portraits Completed: Leonardo
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Matisse
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Raphael
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Rembrandt
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Renoir
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Octopus
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mackerel
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mushroom
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Rockstar
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Tug of War - Boy
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven
Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Tug of War - Girl
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven
Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love
Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg
Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor
Agency: SID LEE / PARIS
Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Publishing / Newspaper - Campaign
Melanoma Campaign
Agency: HEIMAT / Berlin
Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client: Michelin Category: Publishing / Newspaper - Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Publishing / Magazine - Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo
Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Publishing / Magazine - Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign