The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

smart - Full stop Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard Agency: space150 / Minneapolis Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Weight Tag Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City Client: Samsonite Category: Innovation in Print & Outdoor / Print
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Publishing / Newspaper - Campaign
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Category: Publishing / Newspaper - Campaign
Melanoma Campaign Agency: HEIMAT / Berlin Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
The Safest Embrace Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Publishing / Newspaper - Campaign
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign Agency: Illusion, / Bangkok + Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Publishing / Magazine - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes Agency: J.Walter Thompson / Sao Paulo Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Publishing / Magazine - Campaign
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD Agency: Ogilvy & Mather Colombia / Bogota Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Promotional / Collateral / Posters - Campaign
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Promotional / Collateral / Posters - Campaign
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Promotional / Collateral / Posters - Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Illustration - Single or Campaign
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Campaign
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Illustration - Single or Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Craft / Illustration - Single or Campaign
Beer and Food. Good Together Agency: The Community / London Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Merit Award

BBDO GmbH / Berlin

Daimler AG / smart

smart - Full stop

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18143M

2018 Print & Outdoor Merit Award

space150 / Minneapolis

The Coca-Cola Company

Coca-Cola Times Square Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18144M

2018 Print & Outdoor Merit Award

AC mcgarrybowen / Mexico City + Americhip / Mexico City

Samsonite

Weight Tag

Innovation in Print & Outdoor / Print

OS_PO18193M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Publishing / Newspaper - Campaign

OS_PO18082M

2018 Print & Outdoor Merit Award

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz

Pass The Heinz

Publishing / Newspaper - Campaign

OS_PO18083M

2018 Print & Outdoor Merit Award

HEIMAT / Berlin

German Cancer Aid

Melanoma Campaign

Publishing / Newspaper - Campaign

OS_PO18084M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris

Michelin

The Safest Embrace

Publishing / Newspaper - Campaign

OS_PO18085M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Publishing / Trade Publication - Single or Campaign

OS_PO18105M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18126M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18127M

2018 Print & Outdoor Merit Award

Illusion, / Bangkok + Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop 2.0 Campaign

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18128M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18129M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18130M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Publishing / Magazine - Campaign

OS_PO18095M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Publishing / Magazine - Campaign

OS_PO18096M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Lives way more interesting than yours.

Publishing / Magazine - Campaign

OS_PO18097M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Publishing / Magazine - Campaign

OS_PO18098M

2018 Print & Outdoor Merit Award

J.Walter Thompson / Sao Paulo

The Womanity Foundation

Don't Blame the Clothes

Publishing / Magazine - Campaign

OS_PO18099M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Publishing / Magazine - Campaign

OS_PO18100M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Prints

Publishing / Magazine - Campaign

OS_PO18101M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Magazine - Campaign

OS_PO18102M

2018 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Publishing / Magazine - Campaign

OS_PO18103M

2018 Print & Outdoor Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Portrait Mode Covers

Publishing / Magazine - Campaign

OS_PO18104M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Extended Campaign / Posters & Ambient Media

OS_PO18155M

2018 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO18123M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

SOVIP

BALD

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO18124M

2018 Print & Outdoor Merit Award

Sancho BBDO / Bogotá

POSTOBÓN S.A.

PLACEMAT FOR TWO

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

OS_PO18125M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Promotional / Collateral / Posters - Campaign

OS_PO18119M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Promotional / Collateral / Posters - Campaign

OS_PO18120M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Promotional / Collateral / Posters - Campaign

OS_PO18121M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Promotional / Collateral / Posters - Campaign

OS_PO18122M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Illustration - Single or Campaign

OS_PO18174M

2018 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf

Global 2000

Death Penalty

Craft / Illustration - Single or Campaign

OS_PO18175M

2018 Print & Outdoor Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Illustration - Single or Campaign

OS_PO18176M

2018 Print & Outdoor Merit Award

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Campaign

OS_PO18177M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Craft / Illustration - Single or Campaign

OS_PO18178M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Craft / Illustration - Single or Campaign

OS_PO18179M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Craft / Illustration - Single or Campaign

OS_PO18180M

2018 Print & Outdoor Merit Award

The Community / London

British Beer and Pub Alliance

Beer and Food. Good Together

Craft / Illustration - Single or Campaign

OS_PO18181M

2018 Print & Outdoor Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18145M

2018 Print & Outdoor Merit Award

DPZ&T / São Paulo

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18146M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18147M

2018 Print & Outdoor Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18148M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Agency for the Imagination

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18149M

2018 Print & Outdoor Merit Award

Halo Advertising / Johannesburg + Bioscope / Johannesburg

Jacaranda FM

More Music You Love

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18150M

2018 Print & Outdoor Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18151M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18152M

2018 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18153M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Craft / Art Direction - Single or Campaign

OS_PO18157M

2018 Print & Outdoor Merit Award

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Art Direction - Single or Campaign

OS_PO18158M

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