The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Weight Tag Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City Client: Samsonite Category: Innovation in Print & Outdoor / Print
Kiwi Portraits Completed: Leonardo Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Matisse Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Raphael Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Rembrandt Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Renoir Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Octopus Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mackerel Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
The Soy Sauce Posters - Mushroom Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Collateral / Posters - Single
Tug of War - Boy Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
Tug of War - Girl Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven Client: LEGOLAND Florida Resort Category: Promotional / Collateral / Posters - Single
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York Client: Anonymous Client Category: Innovation in Print & Outdoor / Ambient Media
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media
The world’s first public search engine for parking spots Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Print & Outdoor / Ambient Media
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Print & Outdoor / Ambient Media
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo Client: IBM Category: Innovation in Print & Outdoor / Ambient Media
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Innovation in Print & Outdoor / Ambient Media
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
CHAMELEON Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Craft / Use of Digital Technology - Single or Campaign
Connected Room Agency: J. Walter Thompson / New York Client: Northwell Health Category: Craft / Use of Digital Technology - Single or Campaign
smart - Full stop Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard Agency: space150 / Minneapolis Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
White Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Grey Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Vive Condoms Space Shuttle Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Ice Cream Cakes Blue Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Pink Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Yellow Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Distance - Sauna Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
IT WAS THIS HIGH Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Inconvenience Stores Agency: CHE Proximity / Australia Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
History - Dragon Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
History - Lion Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single

2018 Print & Outdoor Merit Award

AC mcgarrybowen / Mexico City + Americhip / Mexico City

Samsonite

Weight Tag

Innovation in Print & Outdoor / Print

OS_PO18193M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Leonardo

Promotional / Collateral / Posters - Single

OS_PO18106M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Matisse

Promotional / Collateral / Posters - Single

OS_PO18107M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Raphael

Promotional / Collateral / Posters - Single

OS_PO18108M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Rembrandt

Promotional / Collateral / Posters - Single

OS_PO18109M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Renoir

Promotional / Collateral / Posters - Single

OS_PO18110M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Octopus

Promotional / Collateral / Posters - Single

OS_PO18111M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Mackerel

Promotional / Collateral / Posters - Single

OS_PO18112M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Mushroom

Promotional / Collateral / Posters - Single

OS_PO18113M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Promotional / Collateral / Posters - Single

OS_PO18114M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Promotional / Collateral / Posters - Single

OS_PO18115M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Promotional / Collateral / Posters - Single

OS_PO18116M

2018 Print & Outdoor Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Tug of War - Boy

Promotional / Collateral / Posters - Single

OS_PO18117M

2018 Print & Outdoor Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven

LEGOLAND Florida Resort

Tug of War - Girl

Promotional / Collateral / Posters - Single

OS_PO18118M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Publishing / Trade Publication - Single or Campaign

OS_PO18105M

2018 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Print & Outdoor / Ambient Media

OS_PO18194M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Innovation in Print & Outdoor / Ambient Media

OS_PO18195M

2018 Print & Outdoor Merit Award

Heye GmbH / Munich + Mediaplus / Munich

BMW AG

The world’s first public search engine for parking spots

Innovation in Print & Outdoor / Ambient Media

OS_PO18196M

2018 Print & Outdoor Merit Award

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Print & Outdoor / Ambient Media

OS_PO18197M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Print & Outdoor / Ambient Media

OS_PO18198M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo

IBM

The Voice of Art

Innovation in Print & Outdoor / Ambient Media

OS_PO18199M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Print & Outdoor / Ambient Media

OS_PO18200M

2018 Print & Outdoor Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Innovation in Print & Outdoor / Ambient Media

OS_PO18201M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Craft / Printing / Production - Single or Campaign

OS_PO18189M

2018 Print & Outdoor Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice - Paper Blazer

Craft / Printing / Production - Single or Campaign

OS_PO18190M

2018 Print & Outdoor Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Break Point

User-Generated Campaign

OS_PO18156M

2018 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

MERCEDES-BENZ ESPAÑA, S.A. (SMART)

CHAMELEON

Craft / Use of Digital Technology - Single or Campaign

OS_PO18191M

2018 Print & Outdoor Merit Award

J. Walter Thompson / New York

Northwell Health

Connected Room

Craft / Use of Digital Technology - Single or Campaign

OS_PO18192M

2018 Print & Outdoor Merit Award

BBDO GmbH / Berlin

Daimler AG / smart

smart - Full stop

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18143M

2018 Print & Outdoor Merit Award

space150 / Minneapolis

The Coca-Cola Company

Coca-Cola Times Square Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18144M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

White Gate

Publishing / Newspaper - Single

OS_PO18074M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Grey Gate

Publishing / Newspaper - Single

OS_PO18075M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Space Shuttle

Publishing / Newspaper - Single

OS_PO18076M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Surf

Publishing / Newspaper - Single

OS_PO18077M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Blue

Publishing / Newspaper - Single

OS_PO18078M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Pink

Publishing / Newspaper - Single

OS_PO18079M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Yellow

Publishing / Newspaper - Single

OS_PO18080M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Publishing / Newspaper - Single

OS_PO18081M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Sauna

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18131M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Urinals

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18132M

2018 Print & Outdoor Merit Award

DPZ&T / São Paulo

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18133M

2018 Print & Outdoor Merit Award

HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo

Yahoo Japan Corporation

IT WAS THIS HIGH

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18134M

2018 Print & Outdoor Merit Award

CHE Proximity / Australia

Swann Insurance

Inconvenience Stores

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18154M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History - Dragon

Publishing / Magazine - Single

OS_PO18086M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History - Lion

Publishing / Magazine - Single

OS_PO18087M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History - Octopus

Publishing / Magazine - Single

OS_PO18088M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Sauna

Publishing / Magazine - Single

OS_PO18089M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Urinals

Publishing / Magazine - Single

OS_PO18090M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Quill

Publishing / Magazine - Single

OS_PO18091M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Telegraph

Publishing / Magazine - Single

OS_PO18092M

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