The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Safest Embrace Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA\ / Paris Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nonstop Posters Agency: thjnk AG / Zürich Client: Edelweiss Air AG Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Publishing / Magazine - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes Agency: J.Walter Thompson / Sao Paulo Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Publishing / Magazine - Campaign
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York Client: Anonymous Client Category: Innovation in Print & Outdoor / Ambient Media
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media
The world’s first public search engine for parking spots Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Print & Outdoor / Ambient Media
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Print & Outdoor / Ambient Media
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo Client: IBM Category: Innovation in Print & Outdoor / Ambient Media
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Innovation in Print & Outdoor / Ambient Media
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign Agency: Illusion, / Bangkok + Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday Agency: Impact BBDO / Dubai Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
HeShe Agency: DDB South Africa / Bryanston Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Nikolas's Tin Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Craft / Illustration - Single or Campaign
Death Penalty Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Illustration - Single or Campaign
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Campaign
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Illustration - Single or Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Craft / Illustration - Single or Campaign
Beer and Food. Good Together Agency: The Community / London Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign
Weight Tag Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City Client: Samsonite Category: Innovation in Print & Outdoor / Print
Break Point Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
Distance - Sauna Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18135M

2018 Print & Outdoor Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18136M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Small Space Sitting

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18137M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18138M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18139M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18140M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / New York + Gloss / New York + TBWA\ / Paris

Michelin

The Safest Embrace

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18141M

2018 Print & Outdoor Merit Award

thjnk AG / Zürich

Edelweiss Air AG

Nonstop Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18142M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Publishing / Magazine - Campaign

OS_PO18095M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Publishing / Magazine - Campaign

OS_PO18096M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Lives way more interesting than yours.

Publishing / Magazine - Campaign

OS_PO18097M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Publishing / Magazine - Campaign

OS_PO18098M

2018 Print & Outdoor Merit Award

J.Walter Thompson / Sao Paulo

The Womanity Foundation

Don't Blame the Clothes

Publishing / Magazine - Campaign

OS_PO18099M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Publishing / Magazine - Campaign

OS_PO18100M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Prints

Publishing / Magazine - Campaign

OS_PO18101M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Magazine - Campaign

OS_PO18102M

2018 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Publishing / Magazine - Campaign

OS_PO18103M

2018 Print & Outdoor Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Portrait Mode Covers

Publishing / Magazine - Campaign

OS_PO18104M

2018 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Print & Outdoor / Ambient Media

OS_PO18194M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Innovation in Print & Outdoor / Ambient Media

OS_PO18195M

2018 Print & Outdoor Merit Award

Heye GmbH / Munich + Mediaplus / Munich

BMW AG

The world’s first public search engine for parking spots

Innovation in Print & Outdoor / Ambient Media

OS_PO18196M

2018 Print & Outdoor Merit Award

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Print & Outdoor / Ambient Media

OS_PO18197M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Print & Outdoor / Ambient Media

OS_PO18198M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo

IBM

The Voice of Art

Innovation in Print & Outdoor / Ambient Media

OS_PO18199M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Print & Outdoor / Ambient Media

OS_PO18200M

2018 Print & Outdoor Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Innovation in Print & Outdoor / Ambient Media

OS_PO18201M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18126M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18127M

2018 Print & Outdoor Merit Award

Illusion, / Bangkok + Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop 2.0 Campaign

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18128M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18129M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai

Visa

The Holiday

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18130M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Craft / Photography - Single or Campaign

OS_PO18182M

2018 Print & Outdoor Merit Award

DDB South Africa / Bryanston

Commission for Gender Equality

HeShe

Craft / Photography - Single or Campaign

OS_PO18183M

2018 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Campaign

OS_PO18184M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Esther's Tin

Craft / Photography - Single or Campaign

OS_PO18185M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Wm. Wrigley Jr. Company

The Curious Afterlife of a Tin - Nikolas's Tin

Craft / Photography - Single or Campaign

OS_PO18186M

2018 Print & Outdoor Merit Award

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Campaign

OS_PO18187M

2018 Print & Outdoor Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Portrait Mode Covers

Craft / Photography - Single or Campaign

OS_PO18188M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Craft / Illustration - Single or Campaign

OS_PO18174M

2018 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf

Global 2000

Death Penalty

Craft / Illustration - Single or Campaign

OS_PO18175M

2018 Print & Outdoor Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Illustration - Single or Campaign

OS_PO18176M

2018 Print & Outdoor Merit Award

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Campaign

OS_PO18177M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Craft / Illustration - Single or Campaign

OS_PO18178M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Craft / Illustration - Single or Campaign

OS_PO18179M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Craft / Illustration - Single or Campaign

OS_PO18180M

2018 Print & Outdoor Merit Award

The Community / London

British Beer and Pub Alliance

Beer and Food. Good Together

Craft / Illustration - Single or Campaign

OS_PO18181M

2018 Print & Outdoor Merit Award

AC mcgarrybowen / Mexico City + Americhip / Mexico City

Samsonite

Weight Tag

Innovation in Print & Outdoor / Print

OS_PO18193M

2018 Print & Outdoor Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Break Point

User-Generated Campaign

OS_PO18156M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Sauna

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18131M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Urinals

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single

OS_PO18132M

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