The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York Client: Anonymous Client Category: Innovation in Print & Outdoor / Ambient Media
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media
The world’s first public search engine for parking spots Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Print & Outdoor / Ambient Media
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Print & Outdoor / Ambient Media
The Voice of Art Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo Client: IBM Category: Innovation in Print & Outdoor / Ambient Media
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Innovation in Print & Outdoor / Ambient Media
Weight Tag Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City Client: Samsonite Category: Innovation in Print & Outdoor / Print

2018 Print & Outdoor Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

OS_PO18072G

2018 Print & Outdoor Silver Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Innovation in Print & Outdoor / Ambient Media

OS_PO18073S

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Innovation in Print & Outdoor / Print

OS_PO18071G

2018 Print & Outdoor Merit Award

Area 23, An FCB Health Network Company / New York

Anonymous Client

The Anti-Trafficking Exam

Innovation in Print & Outdoor / Ambient Media

OS_PO18194M

2018 Print & Outdoor Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Innovation in Print & Outdoor / Ambient Media

OS_PO18195M

2018 Print & Outdoor Merit Award

Heye GmbH / Munich + Mediaplus / Munich

BMW AG

The world’s first public search engine for parking spots

Innovation in Print & Outdoor / Ambient Media

OS_PO18196M

2018 Print & Outdoor Merit Award

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Print & Outdoor / Ambient Media

OS_PO18197M

2018 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Print & Outdoor / Ambient Media

OS_PO18198M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo

IBM

The Voice of Art

Innovation in Print & Outdoor / Ambient Media

OS_PO18199M

2018 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA

Hermes Pardini

VR Vaccine

Innovation in Print & Outdoor / Ambient Media

OS_PO18200M

2018 Print & Outdoor Merit Award

We Believers / New York

Volvo North Miami

Volvo Survivor Sales Agents

Innovation in Print & Outdoor / Ambient Media

OS_PO18201M

2018 Print & Outdoor Merit Award

AC mcgarrybowen / Mexico City + Americhip / Mexico City

Samsonite

Weight Tag

Innovation in Print & Outdoor / Print

OS_PO18193M

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