The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Publishing / Newspaper - Campaign
Ice Cream Cakes Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Newspaper - Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Campaign
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Publishing / Magazine - Single
The Soy Sauce Prints - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Publishing / Magazine - Campaign
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Magazine - Campaign
Women Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo Client: Forbes Brasil Category: Publishing / Magazine - Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Publishing / Magazine - Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Publishing / Magazine - Campaign
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Publishing / Newspaper - Campaign
Pass The Heinz Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York Client: The Kraft Heinz Category: Publishing / Newspaper - Campaign
Melanoma Campaign Agency: HEIMAT / Berlin Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
The Safest Embrace Agency: TBWAChiatDay / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Publishing / Newspaper - Campaign
The Worst Photos Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
History - Dragon Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
History - Lion Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Typewriter Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
White Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Grey Gate Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Vive Condoms Space Shuttle Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Ice Cream Cakes Blue Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Pink Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Yellow Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Firefighter Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Publishing / Magazine - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes Agency: J.Walter Thompson / Sao Paulo Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Newspaper - Campaign

OS_PO18003G

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

OS_PO18004G

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

OS_PO18005G

2018 Print & Outdoor Silver Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Publishing / Newspaper - Campaign

OS_PO18006S

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes

Publishing / Newspaper - Campaign

OS_PO18007B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Newspaper - Campaign

OS_PO18008B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Publishing / Newspaper - Campaign

OS_PO18009B

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Publishing / Magazine - Single

OS_PO18010G

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Prints - Flounder Fish

Publishing / Magazine - Single

OS_PO18011S

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Magazine - Single

OS_PO18012B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Magazine - Single

OS_PO18013B

2018 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Newspaper - Single

OS_PO18001S

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Newspaper - Single

OS_PO18002B

2018 Print & Outdoor Gold Pencil

Colenso BBDO / Auckland

Mars

The Pedigree Child Replacement Programme

Publishing / Magazine - Campaign

OS_PO18014G

2018 Print & Outdoor Gold Pencil

DAVID / Miami

Burger King

Burning Stores

Publishing / Magazine - Campaign

OS_PO18015G

2018 Print & Outdoor Silver Pencil

Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo

Forbes Brasil

Women

Publishing / Magazine - Campaign

OS_PO18016S

2018 Print & Outdoor Bronze Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Publishing / Magazine - Campaign

OS_PO18017B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Publishing / Magazine - Campaign

OS_PO18018B

2018 Print & Outdoor Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Publishing / Magazine - Campaign

OS_PO18019B

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Publishing / Newspaper - Campaign

OS_PO18082M

2018 Print & Outdoor Merit Award

DAVID / Miami + Sterling Cooper Draper Pryce / New York

The Kraft Heinz

Pass The Heinz

Publishing / Newspaper - Campaign

OS_PO18083M

2018 Print & Outdoor Merit Award

HEIMAT / Berlin

German Cancer Aid

Melanoma Campaign

Publishing / Newspaper - Campaign

OS_PO18084M

2018 Print & Outdoor Merit Award

TBWAChiatDay / New York + Gloss / New York + TBWA / Paris

Michelin

The Safest Embrace

Publishing / Newspaper - Campaign

OS_PO18085M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Getty Images

The Worst Photos

Publishing / Trade Publication - Single or Campaign

OS_PO18105M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History - Dragon

Publishing / Magazine - Single

OS_PO18086M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History - Lion

Publishing / Magazine - Single

OS_PO18087M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History - Octopus

Publishing / Magazine - Single

OS_PO18088M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Sauna

Publishing / Magazine - Single

OS_PO18089M

2018 Print & Outdoor Merit Award

DDB Argentina / Buenos Aires

Volkswagen Argentina

Distance - Urinals

Publishing / Magazine - Single

OS_PO18090M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Quill

Publishing / Magazine - Single

OS_PO18091M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Telegraph

Publishing / Magazine - Single

OS_PO18092M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Typewriter

Publishing / Magazine - Single

OS_PO18093M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Publishing / Magazine - Single

OS_PO18094M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

White Gate

Publishing / Newspaper - Single

OS_PO18074M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Grey Gate

Publishing / Newspaper - Single

OS_PO18075M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Space Shuttle

Publishing / Newspaper - Single

OS_PO18076M

2018 Print & Outdoor Merit Award

d4 MCCANN / Guatemala

PASMO

Vive Condoms Surf

Publishing / Newspaper - Single

OS_PO18077M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Blue

Publishing / Newspaper - Single

OS_PO18078M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Pink

Publishing / Newspaper - Single

OS_PO18079M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes Yellow

Publishing / Newspaper - Single

OS_PO18080M

2018 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Firefighter

Publishing / Newspaper - Single

OS_PO18081M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Publishing / Magazine - Campaign

OS_PO18095M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Publishing / Magazine - Campaign

OS_PO18096M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Lives way more interesting than yours.

Publishing / Magazine - Campaign

OS_PO18097M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Publishing / Magazine - Campaign

OS_PO18098M

2018 Print & Outdoor Merit Award

J.Walter Thompson / Sao Paulo

The Womanity Foundation

Don't Blame the Clothes

Publishing / Magazine - Campaign

OS_PO18099M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Publishing / Magazine - Campaign

OS_PO18100M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Prints

Publishing / Magazine - Campaign

OS_PO18101M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Magazine - Campaign

OS_PO18102M

2018 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Publishing / Magazine - Campaign

OS_PO18103M

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