The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Illustration - Single or Campaign
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign
ChopChop1.0_AtomicBombPig Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
ChopChop1.0_DynamicCow Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Craft / Illustration - Single or Campaign
Astronaut Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Rockstar Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
The Soy Sauce Posters - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Chandos Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Promotional / Collateral / Posters - Single
THE VIRTUAL CRASH BILLBOARD Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok Client: JBL Category: Publishing / Newspaper - Campaign
Ice Cream Cakes Agency: Ogilvy & Mather Colombia / Bogota Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Newspaper - Campaign
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Campaign
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print
smart - Full stop Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Coca-Cola Times Square Billboard Agency: space150 / Minneapolis Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign Agency: Illusion, / Bangkok + Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Publishing / Magazine - Campaign
History Agency: DARK SIDE / Buenos Aires + The Community / Miami Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours. Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes Agency: J.Walter Thompson / Sao Paulo Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders Agency: Ogilvy & Mather Mexico / Ciudad de Mexico Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Publishing / Magazine - Campaign
Black Supermarket Agency: Carrefour / Massy Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Drive-Thruck Agency: DPZ&T / São Paulo Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
HeroSmiths Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Agency for the Imagination Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
More Music You Love Agency: Halo Advertising / Johannesburg + Bioscope / Johannesburg Client: Jacaranda FM Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Made of Brazilian Summer Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Promotional / Collateral / Posters - Campaign
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Promotional / Collateral / Posters - Campaign

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Craft / Art Direction - Single or Campaign

OS_PO18057B

2018 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Kiss FM

The Book of Rock

Craft / Illustration - Single or Campaign

OS_PO18059G

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Illustration - Single or Campaign

OS_PO18060G

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_AtomicBombPig

Craft / Illustration - Single or Campaign

OS_PO18061S

2018 Print & Outdoor Silver Pencil

Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop1.0_DynamicCow

Craft / Illustration - Single or Campaign

OS_PO18062S

2018 Print & Outdoor Silver Pencil

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Craft / Illustration - Single or Campaign

OS_PO18063S

2018 Print & Outdoor Bronze Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Craft / Illustration - Single or Campaign

OS_PO18064B

2018 Print & Outdoor Silver Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Astronaut

Publishing / Newspaper - Single

OS_PO18001S

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Rockstar

Publishing / Newspaper - Single

OS_PO18002B

2018 Print & Outdoor Silver Pencil

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Posters - Flounder Fish

Promotional / Collateral / Posters - Single

OS_PO18020S

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Chandos

Promotional / Collateral / Posters - Single

OS_PO18021B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Van Gogh

Promotional / Collateral / Posters - Single

OS_PO18022B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed: Vermeer

Promotional / Collateral / Posters - Single

OS_PO18023B

2018 Print & Outdoor Gold Pencil

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris

DRIEA / PARISIAN ROAD SAFETY AUTHORITY

THE VIRTUAL CRASH BILLBOARD

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18048G

2018 Print & Outdoor Bronze Pencil

J.Walter Thompson / Sao Paulo

Bapantol Baby

Poosters

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign

OS_PO18049B

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

OS_PO18004G

2018 Print & Outdoor Gold Pencil

Ogilvy & Mather / Chicago

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

OS_PO18005G

2018 Print & Outdoor Silver Pencil

Cheil Worldwide, / Hong Kong + Illusion / Bangkok

JBL

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Publishing / Newspaper - Campaign

OS_PO18006S

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather Colombia / Bogota

Baskin Robbins /Colombia

Ice Cream Cakes

Publishing / Newspaper - Campaign

OS_PO18007B

2018 Print & Outdoor Bronze Pencil

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Newspaper - Campaign

OS_PO18008B

2018 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Publishing / Newspaper - Campaign

OS_PO18009B

2018 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Innovation in Print & Outdoor / Print

OS_PO18071G

2018 Print & Outdoor Merit Award

BBDO GmbH / Berlin

Daimler AG / smart

smart - Full stop

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18143M

2018 Print & Outdoor Merit Award

space150 / Minneapolis

The Coca-Cola Company

Coca-Cola Times Square Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

OS_PO18144M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18126M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Mars Pet

Halo

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18127M

2018 Print & Outdoor Merit Award

Illusion, / Bangkok + Amber China / Shanghai

ASD Ammeloo Chef's Edition Knife series

ChopChop 2.0 Campaign

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18128M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18129M

2018 Print & Outdoor Merit Award

Impact BBDO / Dubai + Illusion / Bangkok

Visa

The Holiday

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18130M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Publishing / Magazine - Campaign

OS_PO18095M

2018 Print & Outdoor Merit Award

DARK SIDE / Buenos Aires + The Community / Miami

Nutcase

History

Publishing / Magazine - Campaign

OS_PO18096M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Lives way more interesting than yours.

Publishing / Magazine - Campaign

OS_PO18097M

2018 Print & Outdoor Merit Award

DDB Group Germany / Berlin

Volkswagen AG

Hiding Kids

Publishing / Magazine - Campaign

OS_PO18098M

2018 Print & Outdoor Merit Award

J.Walter Thompson / Sao Paulo

The Womanity Foundation

Don't Blame the Clothes

Publishing / Magazine - Campaign

OS_PO18099M

2018 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

City of Buenos Aires

Don't Text and Drive

Publishing / Magazine - Campaign

OS_PO18100M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

Sagawa Shoyu Inc.

The Soy Sauce Prints

Publishing / Magazine - Campaign

OS_PO18101M

2018 Print & Outdoor Merit Award

Ogilvy & Mather Mexico / Ciudad de Mexico

Aeromexico

Borders

Publishing / Magazine - Campaign

OS_PO18102M

2018 Print & Outdoor Merit Award

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Loving Bangkok Night

Publishing / Magazine - Campaign

OS_PO18103M

2018 Print & Outdoor Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Portrait Mode Covers

Publishing / Magazine - Campaign

OS_PO18104M

2018 Print & Outdoor Merit Award

Carrefour / Massy

Carrefour

Black Supermarket

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18145M

2018 Print & Outdoor Merit Award

DPZ&T / São Paulo

McDonald's

Drive-Thruck

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18146M

2018 Print & Outdoor Merit Award

Energy BBDO / Chicago

Bayer Aspirin

HeroSmiths

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18147M

2018 Print & Outdoor Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18148M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Agency for the Imagination

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18149M

2018 Print & Outdoor Merit Award

Halo Advertising / Johannesburg + Bioscope / Johannesburg

Jacaranda FM

More Music You Love

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18150M

2018 Print & Outdoor Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18151M

2018 Print & Outdoor Merit Award

TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles

The Recording Academy

60th GRAMMYs - Play the City

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18152M

2018 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

adidas Japan

GREEN LIGHT RUN

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18153M

2018 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Alpargatas

Made of Brazilian Summer

Promotional / Collateral / Posters - Campaign

OS_PO18119M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Promotional / Collateral / Posters - Campaign

OS_PO18120M

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