The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Music Transplant Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba Client: Rádio Jovem Pan Category: Broadcast / Any Length - Campaign
Austism Shaped History Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Campaign
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Broadcast / Any Length - Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Food Pioneers Agency: Ogilvy UK / London Client: Unilever Category: Broadcast / Any Length - Campaign
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Broadcast / Any Length - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Campaign
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Writing - Campaign
Words are all you need. Agency: FCB / Cape Town Client: Exclusive Books Category: Craft / Writing - Campaign
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City Client: Fully Booked Philippines Category: Craft / Writing - Campaign
Food Pioneers Agency: Ogilvy UK / London Client: Unilever Category: Craft / Writing - Campaign
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Writing - Campaign
Broken Chip Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Hitler Agency: Young & Rubicam Brasil / Sao Paulo Client: CEPIA Category: Craft / Writing - Single
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan Client: Susan G. Komen Category: Online / Streaming Audio - Single or Campaign
#NotMusicToMyEars Agency: Ogilvy & Mather / Mumbai Client: RNW Media Category: Online / Streaming Audio - Single or Campaign
Immersive Erotica Agency: Global Media and Entertainment / London Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Sound Design - Single or Campaign
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Broadcast / Any Length - Single
Darwin Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST Agency: McCann Worldgroup India / Mumbai Client: dermaclinix Category: Broadcast / Any Length - Single
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Single
Hitler Agency: Young & Rubicam Brasil / Sao Paulo Client: CEPIA Category: Broadcast / Any Length - Single
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Innovation in Radio
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Radio
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Radio
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Innovation in Radio
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Experiential Radio
SMARTWiG, powered by The Star Agency: Bashful / Sydney + TSE / Sydney Client: The Star Sydney Category: Experiential Radio

2018 Radio Merit Award

CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba

Rádio Jovem Pan

Music Transplant

Broadcast / Any Length - Campaign

OS_RA18042M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Austism Shaped History

Broadcast / Any Length - Campaign

OS_RA18043M

2018 Radio Merit Award

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Broadcast / Any Length - Campaign

OS_RA18044M

2018 Radio Merit Award

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Broadcast / Any Length - Campaign

OS_RA18045M

2018 Radio Merit Award

Ogilvy UK / London

Unilever

Food Pioneers

Broadcast / Any Length - Campaign

OS_RA18046M

2018 Radio Merit Award

Ogilvy / Johannesburg

KFC

Virgin Mojito - Drink Anywhere

Broadcast / Any Length - Campaign

OS_RA18047M

2018 Radio Merit Award

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Broadcast / Any Length - Campaign

OS_RA18048M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Broadcast / Any Length - Campaign

OS_RA18049M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Broadcast / Any Length - Campaign

OS_RA18050M

2018 Radio Merit Award

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Craft / Writing - Campaign

OS_RA18058M

2018 Radio Merit Award

FCB / Cape Town

Exclusive Books

Words are all you need.

Craft / Writing - Campaign

OS_RA18059M

2018 Radio Merit Award

McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City

Fully Booked Philippines

Fully Booked "Lives" Campaign

Craft / Writing - Campaign

OS_RA18060M

2018 Radio Merit Award

Ogilvy UK / London

Unilever

Food Pioneers

Craft / Writing - Campaign

OS_RA18061M

2018 Radio Merit Award

Ogilvy / Johannesburg

KFC

Virgin Mojito - Drink Anywhere

Craft / Writing - Campaign

OS_RA18062M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Craft / Writing - Campaign

OS_RA18063M

2018 Radio Merit Award

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Broken Chip

Craft / Writing - Single

OS_RA18055M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Craft / Writing - Single

OS_RA18056M

2018 Radio Merit Award

Young & Rubicam Brasil / Sao Paulo

CEPIA

Hitler

Craft / Writing - Single

OS_RA18057M

2018 Radio Merit Award

J. Walter Thompson Puerto Rico / San Juan

Susan G. Komen

Battle against cancer

Online / Streaming Audio - Single or Campaign

OS_RA18051M

2018 Radio Merit Award

Ogilvy & Mather / Mumbai

RNW Media

#NotMusicToMyEars

Online / Streaming Audio - Single or Campaign

OS_RA18052M

2018 Radio Merit Award

Global Media and Entertainment / London

Harper Collins

Immersive Erotica

Craft / Sound Design - Single or Campaign

OS_RA18064M

2018 Radio Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Sound Design - Single or Campaign

OS_RA18065M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Craft / Sound Design - Single or Campaign

OS_RA18066M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Craft / Sound Design - Single or Campaign

OS_RA18067M

2018 Radio Merit Award

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Broadcast / Any Length - Single

OS_RA18029M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Darwin

Broadcast / Any Length - Single

OS_RA18030M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Mozart

Broadcast / Any Length - Single

OS_RA18031M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Broadcast / Any Length - Single

OS_RA18032M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Mom

Broadcast / Any Length - Single

OS_RA18033M

2018 Radio Merit Award

McCann Worldgroup India / Mumbai

dermaclinix

SCIENTIST

Broadcast / Any Length - Single

OS_RA18034M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Broadcast / Any Length - Single

OS_RA18035M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Broadcast / Any Length - Single

OS_RA18036M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bedroom Wall

Broadcast / Any Length - Single

OS_RA18037M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Living Room Wall

Broadcast / Any Length - Single

OS_RA18038M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bathroom Wall

Broadcast / Any Length - Single

OS_RA18039M

2018 Radio Merit Award

The Martin Agency / Richmond

GEICO

Disclaimer: Fly

Broadcast / Any Length - Single

OS_RA18040M

2018 Radio Merit Award

Young & Rubicam Brasil / Sao Paulo

CEPIA

Hitler

Broadcast / Any Length - Single

OS_RA18041M

2018 Radio Merit Award

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Innovation in Radio

OS_RA18068M

2018 Radio Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Radio

OS_RA18069M

2018 Radio Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Innovation in Radio

OS_RA18070M

2018 Radio Merit Award

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Innovation in Radio

OS_RA18071M

2018 Radio Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Experiential Radio

OS_RA18053M

2018 Radio Merit Award

Bashful / Sydney + TSE / Sydney

The Star Sydney

SMARTWiG, powered by The Star

Experiential Radio

OS_RA18054M

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