The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
The Hunger Spotter Agency: AMVBBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio
Smart Bell Agency: FCB / Warsaw Client: AXA Polska Category: Innovation in Radio
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Code Severe Agency: AMVBBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Craft / Writing - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Experiential Radio
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Experiential Radio
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Writing - Campaign
Battle against cancer Agency: J. Walter Thompson Puerto Rico / San Juan Client: Susan G. Komen Category: Online / Streaming Audio - Single or Campaign
#NotMusicToMyEars Agency: Ogilvy & Mather / Mumbai Client: RNW Media Category: Online / Streaming Audio - Single or Campaign
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Innovation in Radio
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Radio
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Radio
Stranger's Voice Agency: Rethink / Toronto/Montreal/Vancouver Client: Branch Out Neurological Foundation Category: Innovation in Radio
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Broadcast / Any Length - Single
Darwin Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST Agency: McCann Worldgroup India / Mumbai Client: dermaclinix Category: Broadcast / Any Length - Single
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Single
Hitler Agency: Young & Rubicam Brasil / Sao Paulo Client: CEPIA Category: Broadcast / Any Length - Single
Immersive Erotica Agency: Global Media and Entertainment / London Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Sound Design - Single or Campaign
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Radio Bronze Pencil

AMVBBDO / London + Si Hulbert / London

Mars Confectionery Snickers

The Hunger Spotter

Custom Content

OS_RA18010B

2018 Radio Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Radio

OS_RA18026G

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Radio

OS_RA18027S

2018 Radio Bronze Pencil

FCB / Warsaw

AXA Polska

Smart Bell

Innovation in Radio

OS_RA18028B

2018 Radio Gold Pencil

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Broadcast / Any Length - Single

OS_RA18001G

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Radio Bronze Pencil

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Craft / Use of Music - Single or Campaign

OS_RA18024B

2018 Radio Bronze Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Use of Music - Single or Campaign

OS_RA18025B

2018 Radio Silver Pencil

AMVBBDO / London + Unltd. Productions / London + 750mph / London

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

OS_RA18008S

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Sound Design - Single or Campaign

OS_RA18021B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Climate Change

Craft / Sound Design - Single or Campaign

OS_RA18022B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Craft / Sound Design - Single or Campaign

OS_RA18023B

2018 Radio Bronze Pencil

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Craft / Writing - Single

OS_RA18015B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Craft / Writing - Single

OS_RA18016B

2018 Radio Gold Pencil

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Experiential Radio

OS_RA18011G

2018 Radio Silver Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Experiential Radio

OS_RA18012S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Experiential Radio

OS_RA18013S

2018 Radio Silver Pencil

King James Group / Cape Town

Sanlam

2minuteshowersongs

Experiential Radio

OS_RA18014S

2018 Radio Gold Pencil

Ogilvy / Johannesburg

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

OS_RA18003G

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Radio Gold Pencil

Ogilvy / Johannesburg

KFC

KFC Double Down - Sad Man

Craft / Writing - Campaign

OS_RA18017G

2018 Radio Silver Pencil

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Craft / Writing - Campaign

OS_RA18018S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Craft / Writing - Campaign

OS_RA18019S

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Writing - Campaign

OS_RA18020B

2018 Radio Merit Award

J. Walter Thompson Puerto Rico / San Juan

Susan G. Komen

Battle against cancer

Online / Streaming Audio - Single or Campaign

OS_RA18051M

2018 Radio Merit Award

Ogilvy & Mather / Mumbai

RNW Media

#NotMusicToMyEars

Online / Streaming Audio - Single or Campaign

OS_RA18052M

2018 Radio Merit Award

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Innovation in Radio

OS_RA18068M

2018 Radio Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Radio

OS_RA18069M

2018 Radio Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Innovation in Radio

OS_RA18070M

2018 Radio Merit Award

Rethink / Toronto/Montreal/Vancouver

Branch Out Neurological Foundation

Stranger's Voice

Innovation in Radio

OS_RA18071M

2018 Radio Merit Award

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Broadcast / Any Length - Single

OS_RA18029M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Darwin

Broadcast / Any Length - Single

OS_RA18030M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Mozart

Broadcast / Any Length - Single

OS_RA18031M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Broadcast / Any Length - Single

OS_RA18032M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Mom

Broadcast / Any Length - Single

OS_RA18033M

2018 Radio Merit Award

McCann Worldgroup India / Mumbai

dermaclinix

SCIENTIST

Broadcast / Any Length - Single

OS_RA18034M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Broadcast / Any Length - Single

OS_RA18035M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Broadcast / Any Length - Single

OS_RA18036M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bedroom Wall

Broadcast / Any Length - Single

OS_RA18037M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Living Room Wall

Broadcast / Any Length - Single

OS_RA18038M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Bathroom Wall

Broadcast / Any Length - Single

OS_RA18039M

2018 Radio Merit Award

The Martin Agency / Richmond

GEICO

Disclaimer: Fly

Broadcast / Any Length - Single

OS_RA18040M

2018 Radio Merit Award

Young & Rubicam Brasil / Sao Paulo

CEPIA

Hitler

Broadcast / Any Length - Single

OS_RA18041M

2018 Radio Merit Award

Global Media and Entertainment / London

Harper Collins

Immersive Erotica

Craft / Sound Design - Single or Campaign

OS_RA18064M

2018 Radio Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Sound Design - Single or Campaign

OS_RA18065M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Craft / Sound Design - Single or Campaign

OS_RA18066M

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