The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Stranger's Voice Agency: Rethink Client: Branch Out Neurological Foundation Category: Experiential Radio
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Radio
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Broadcast / Any Length - Single
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Even little ones have bad days. Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Craft / Writing - Campaign
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Experiential Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio
Code Severe Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Writing - Campaign
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Craft / Writing - Single
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Smart Bell Agency: FCB / Warsaw Client: AXA Polska Category: Innovation in Radio
World Gone Mad Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Climate Change Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Knowledge Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
The Alternatives - Your Friend Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
The Hunger Spotter Agency: AMV BBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
iGugu Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Craft / Writing - Campaign
Words are all you need. Agency: FCB / Cape Town Client: Exclusive Books Category: Craft / Writing - Campaign
Fully Booked "Lives" Campaign Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City Client: Fully Booked Philippines Category: Craft / Writing - Campaign
Food Pioneers Agency: Ogilvy UK / London Client: Unilever Category: Craft / Writing - Campaign
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Writing - Campaign
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Experiential Radio
SMARTWiG, powered by The Star Agency: Bashful / Sydney + TSE / Sydney Client: The Star Sydney Category: Experiential Radio
Broken Chip Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
The Alternatives - Yourself Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Hitler Agency: Young & Rubicam Brasil / Sao Paulo Client: CEPIA Category: Craft / Writing - Single
The Voice of Change Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm Client: EuroPride 2018 Category: Innovation in Radio
The Distress Signal Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo Client: Amnesty International Norway Category: Innovation in Radio
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Radio
Stranger's Voice Agency: Rethink Client: Branch Out Neurological Foundation Category: Innovation in Radio
Immersive Erotica Agency: Global Media and Entertainment / London Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
JFK - Unsilenced Agency: Rothco | Accenture Interactive / Dublin Client: The Times/News UK and Ireland Category: Craft / Sound Design - Single or Campaign
A.I. Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Fly on the Wall Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
Uninterrupted Agency: BBDO / Toronto Client: Girl Talk HQ Category: Broadcast / Any Length - Single
Darwin Agency: DDB Group New Zealand / Auckland Client: Autism New Zealand Category: Broadcast / Any Length - Single

2018 Radio Best of Discipline Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Radio Gold Pencil

Ogilvy / Johannesburg

KFC

KFC Double Down - Sad Man

Craft / Writing - Campaign

OS_RA18017G

2018 Radio Gold Pencil

Rethink

Branch Out Neurological Foundation

Stranger's Voice

Experiential Radio

OS_RA18011G

2018 Radio Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Innovation in Radio

OS_RA18026G

2018 Radio Gold Pencil

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Broadcast / Any Length - Single

OS_RA18001G

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Radio Gold Pencil

Ogilvy / Johannesburg

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

OS_RA18003G

2018 Radio Silver Pencil

FCB / Cape Town

Blooms Pharmacy

Even little ones have bad days.

Craft / Writing - Campaign

OS_RA18018S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Craft / Writing - Campaign

OS_RA18019S

2018 Radio Silver Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Experiential Radio

OS_RA18012S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Experiential Radio

OS_RA18013S

2018 Radio Silver Pencil

King James Group / Cape Town

Sanlam

2minuteshowersongs

Experiential Radio

OS_RA18014S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Radio

OS_RA18027S

2018 Radio Silver Pencil

AMV BBDO / London + Unltd. Productions / London + 750mph / London

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

OS_RA18008S

2018 Radio Silver Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

OS_RA18004S

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Writing - Campaign

OS_RA18020B

2018 Radio Bronze Pencil

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Craft / Writing - Single

OS_RA18015B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Craft / Writing - Single

OS_RA18016B

2018 Radio Bronze Pencil

FCB / Warsaw

AXA Polska

Smart Bell

Innovation in Radio

OS_RA18028B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

World Gone Mad

Craft / Sound Design - Single or Campaign

OS_RA18021B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Climate Change

Craft / Sound Design - Single or Campaign

OS_RA18022B

2018 Radio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Knowledge

Craft / Sound Design - Single or Campaign

OS_RA18023B

2018 Radio Bronze Pencil

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Your Friend

Broadcast / Any Length - Single

OS_RA18002B

2018 Radio Bronze Pencil

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Craft / Use of Music - Single or Campaign

OS_RA18024B

2018 Radio Bronze Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Use of Music - Single or Campaign

OS_RA18025B

2018 Radio Bronze Pencil

AMV BBDO / London + Si Hulbert / London

Mars Confectionery Snickers

The Hunger Spotter

Custom Content

OS_RA18010B

2018 Radio Bronze Pencil

McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati

Fully Booked Philippines

Fully Booked "Lives" Campaign

Broadcast / Any Length - Campaign

OS_RA18005B

2018 Radio Bronze Pencil

The Martin Agency / Richmond

GEICO

Disclaimer Campaign

Broadcast / Any Length - Campaign

OS_RA18006B

2018 Radio Bronze Pencil

Y&R Prague / Prague

Newsweek

Some News Need a Week

Broadcast / Any Length - Campaign

OS_RA18007B

2018 Radio Merit Award

FCB 1886 / Johannesburg + Cell C / Johannesburg

Cell C

iGugu

Craft / Writing - Campaign

OS_RA18058M

2018 Radio Merit Award

FCB / Cape Town

Exclusive Books

Words are all you need.

Craft / Writing - Campaign

OS_RA18059M

2018 Radio Merit Award

McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City

Fully Booked Philippines

Fully Booked "Lives" Campaign

Craft / Writing - Campaign

OS_RA18060M

2018 Radio Merit Award

Ogilvy UK / London

Unilever

Food Pioneers

Craft / Writing - Campaign

OS_RA18061M

2018 Radio Merit Award

Ogilvy / Johannesburg

KFC

Virgin Mojito - Drink Anywhere

Craft / Writing - Campaign

OS_RA18062M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Craft / Writing - Campaign

OS_RA18063M

2018 Radio Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Experiential Radio

OS_RA18053M

2018 Radio Merit Award

Bashful / Sydney + TSE / Sydney

The Star Sydney

SMARTWiG, powered by The Star

Experiential Radio

OS_RA18054M

2018 Radio Merit Award

Havas / New York + Sound Lounge / New York

Heineken / Dos Equis

Broken Chip

Craft / Writing - Single

OS_RA18055M

2018 Radio Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

The Alternatives - Yourself

Craft / Writing - Single

OS_RA18056M

2018 Radio Merit Award

Young & Rubicam Brasil / Sao Paulo

CEPIA

Hitler

Craft / Writing - Single

OS_RA18057M

2018 Radio Merit Award

Akestam Holst / Stockholm + Flickorna Larsson / Stockholm

EuroPride 2018

The Voice of Change

Innovation in Radio

OS_RA18068M

2018 Radio Merit Award

Anorak / NoA / Oslo + Making Waves / NoA / Oslo

Amnesty International Norway

The Distress Signal

Innovation in Radio

OS_RA18069M

2018 Radio Merit Award

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Innovation in Radio

OS_RA18070M

2018 Radio Merit Award

Rethink

Branch Out Neurological Foundation

Stranger's Voice

Innovation in Radio

OS_RA18071M

2018 Radio Merit Award

Global Media and Entertainment / London

Harper Collins

Immersive Erotica

Craft / Sound Design - Single or Campaign

OS_RA18064M

2018 Radio Merit Award

Rothco | Accenture Interactive / Dublin

The Times/News UK and Ireland

JFK - Unsilenced

Craft / Sound Design - Single or Campaign

OS_RA18065M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

A.I.

Craft / Sound Design - Single or Campaign

OS_RA18066M

2018 Radio Merit Award

TBWA Hunt Lascaris / Johannesburg

Tiger Brands

Fly on the Wall

Craft / Sound Design - Single or Campaign

OS_RA18067M

2018 Radio Merit Award

BBDO / Toronto

Girl Talk HQ

Uninterrupted

Broadcast / Any Length - Single

OS_RA18029M

2018 Radio Merit Award

DDB Group New Zealand / Auckland

Autism New Zealand

Darwin

Broadcast / Any Length - Single

OS_RA18030M

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