The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Branded Social Channel
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Branded Social Channel
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd. Category: Branded Social Channel
@GuiltyTags
Agency: McCann Paris / Clichy
Client: Innocence in Danger Category: Branded Social Channel
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories
Agency: BBDO / Brussels
Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery
Agency: R/GA / Chicago
Client: LIFEWTR Category: Social Engagement / User-Generated Content
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Use of Visuals
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Branded Social Post / Campaign
Litbaits
Agency: Dieste, Inc. / Dallas
Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
Branded Social Channel
Annual ID:
OS_SM18022M
Award:
2018 Social Media Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Channel
Annual ID:
OS_SM18023M
Award:
2018 Social Media Merit Award
Agency:
Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Branded Social Channel
Annual ID:
OS_SM18024M
Award:
2018 Social Media Merit Award
Agency:
McCann / Lima
Client:
Entel
Title:
Unlimited Apologies
Category:
Branded Social Channel
Annual ID:
OS_SM18025M
Award:
2018 Social Media Merit Award
Agency:
McCann Paris / Clichy
Client:
Innocence in Danger
Title:
@GuiltyTags
Category:
Branded Social Channel
Annual ID:
OS_SM18026M
Award:
2018 Social Media Merit Award
Agency:
FCB / Chicago
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Annual ID:
OS_SM18059M
Award:
2018 Social Media Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18043M
Award:
2018 Social Media Merit Award
Agency:
BBDO / Brussels
Client:
Euromelanoma
Title:
Skin Memories
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18044M
Award:
2018 Social Media Merit Award
Agency:
Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client:
Depeche Mode / Venusnote Ltd
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18045M
Award:
2018 Social Media Merit Award
Agency:
DM9 DDB / SÃO PAULO
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18046M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18047M
Award:
2018 Social Media Merit Award
Agency:
R/GA / Chicago
Client:
LIFEWTR
Title:
Open Gallery
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18048M
Award:
2018 Social Media Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18060M
Award:
2018 Social Media Merit Award
Agency:
HEIMAT / Berlin
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18061M
Award:
2018 Social Media Merit Award
Agency:
22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18030M
Award:
2018 Social Media Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18031M
Award:
2018 Social Media Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
StackeRTweet
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18032M
Award:
2018 Social Media Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18033M