The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Social Media
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Social Engagement / Community Building
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
@Wendys Wit Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Use of Visuals
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Craft / Use of Visuals
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories Agency: BBDO / Brussels Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Social Media
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Social Media
The Most Well Reviewed City On Amazon Agency: Barkley / Kansas City Client: Kansas City Economic Development Category: Innovation in Social Media
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Innovation in Social Media
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Social Media
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Innovation in Social Media
41 Steps Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Innovation in Social Media
The Home Depot Built-In Pins Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Branded Social Post / Campaign
StackeRTweet Agency: DAVID / Miami Client: Burger King Category: Branded Social Post / Campaign
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Game of Thrones: Ice & Fire Agency: 360i / New York Client: HBO Category: Social Engagement / Community Building
Whopper Gate Agency: Buzzman / 75010, Paris Client: Burger King Category: Social Engagement / Community Building
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd. Category: Social Engagement / Community Building
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Social Engagement / Community Building
Controle de la Poitrine Agency: McCann Paris / Clichy Client: Olympique de Marseille Category: Social Engagement / Community Building
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Social Engagement / Community Building
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / Community Building
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Social Engagement / Community Building
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Social Media Gold Pencil

VML / Sydney

McDonald's Australia

Snaplications

Social Engagement / User-Generated Content

OS_SM18011G

2018 Social Media Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

OS_SM18012S

2018 Social Media Gold Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Social Media

OS_SM18020G

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Social Media

OS_SM18021B

2018 Social Media Gold Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Branded Social Post / Campaign

OS_SM18007G

2018 Social Media Silver Pencil

Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London

Nike

Nothing Beats a Londoner

Branded Social Post / Campaign

OS_SM18008S

2018 Social Media Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Branded Social Post / Campaign

OS_SM18009B

2018 Social Media Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Social Engagement / Community Building

OS_SM18014G

2018 Social Media Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Social Engagement / Community Building

OS_SM18015G

2018 Social Media Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Social Engagement / Community Building

OS_SM18016S

2018 Social Media Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / Community Building

OS_SM18017B

2018 Social Media Silver Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

OS_SM18010S

2018 Social Media Bronze Pencil

VML / Kansas City + Wendy's / Dublin

Wendy's

@Wendys Wit

Branded Social Channel

OS_SM18001B

2018 Social Media Bronze Pencil

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Branded Social Channel

OS_SM18002B

2018 Social Media Silver Pencil

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Single

OS_SM18003S

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Branded Social Post / Single

OS_SM18004B

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Social Media Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Branded Social Post / Single

OS_SM18006B

2018 Social Media Gold Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Use of Visuals

OS_SM18018G

2018 Social Media Bronze Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Craft / Use of Visuals

OS_SM18019B

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Social Engagement / User-Generated Content

OS_SM18043M

2018 Social Media Merit Award

BBDO / Brussels

Euromelanoma

Skin Memories

Social Engagement / User-Generated Content

OS_SM18044M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd

Depeche Mode: 365 Days, 365 Fans

Social Engagement / User-Generated Content

OS_SM18045M

2018 Social Media Merit Award

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Social Engagement / User-Generated Content

OS_SM18046M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / User-Generated Content

OS_SM18047M

2018 Social Media Merit Award

R/GA / Chicago

LIFEWTR

Open Gallery

Social Engagement / User-Generated Content

OS_SM18048M

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Innovation in Social Media

OS_SM18062M

2018 Social Media Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Innovation in Social Media

OS_SM18063M

2018 Social Media Merit Award

Barkley / Kansas City

Kansas City Economic Development

The Most Well Reviewed City On Amazon

Innovation in Social Media

OS_SM18064M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Innovation in Social Media

OS_SM18065M

2018 Social Media Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Social Media

OS_SM18066M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Innovation in Social Media

OS_SM18067M

2018 Social Media Merit Award

TBWA\Chiat\Day, / Los Angeles

Gatorade

41 Steps

Innovation in Social Media

OS_SM18068M

2018 Social Media Merit Award

22squared / Atlanta, Tampa + 22Pictures / Atlanta

The Home Depot, Inc.

The Home Depot Built-In Pins

Branded Social Post / Campaign

OS_SM18030M

2018 Social Media Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Branded Social Post / Campaign

OS_SM18031M

2018 Social Media Merit Award

DAVID / Miami

Burger King

StackeRTweet

Branded Social Post / Campaign

OS_SM18032M

2018 Social Media Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Branded Social Post / Campaign

OS_SM18033M

2018 Social Media Merit Award

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Branded Social Post / Campaign

OS_SM18034M

2018 Social Media Merit Award

360i / New York

HBO

Game of Thrones: Ice & Fire

Social Engagement / Community Building

OS_SM18049M

2018 Social Media Merit Award

Buzzman / 75010, Paris

Burger King

Whopper Gate

Social Engagement / Community Building

OS_SM18050M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd.

Depeche Mode: 365 Days, 365 Fans

Social Engagement / Community Building

OS_SM18051M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Social Engagement / Community Building

OS_SM18052M

2018 Social Media Merit Award

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Social Engagement / Community Building

OS_SM18053M

2018 Social Media Merit Award

McCann Paris / Clichy

Olympique de Marseille

Controle de la Poitrine

Social Engagement / Community Building

OS_SM18054M

2018 Social Media Merit Award

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Social Engagement / Community Building

OS_SM18055M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / Community Building

OS_SM18056M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Social Engagement / Community Building

OS_SM18057M

2018 Social Media Merit Award

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Social Engagement / Community Building

OS_SM18058M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

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