The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Branded Social Channel
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Branded Social Channel
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd. Category: Branded Social Channel
Unlimited Apologies Agency: McCann / Lima Client: Entel Category: Branded Social Channel
@GuiltyTags Agency: McCann Paris / Clichy Client: Innocence in Danger Category: Branded Social Channel
How to Write a Poem Agency: FCB / Chicago Client: Clark Street Bridge Category: Craft / Writing
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Use of Visuals
Dark Diaries Agency: HEIMAT / Berlin Client: Free Democrats Category: Craft / Use of Visuals
Game of Thrones: Ice & Fire Agency: 360i / New York Client: HBO Category: Social Engagement / Community Building
Whopper Gate Agency: Buzzman / 75010, Paris Client: Burger King Category: Social Engagement / Community Building
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd. Category: Social Engagement / Community Building
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Social Engagement / Community Building
Controle de la Poitrine Agency: McCann Paris / Clichy Client: Olympique de Marseille Category: Social Engagement / Community Building
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Social Engagement / Community Building
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / Community Building
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Social Engagement / Community Building
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
MTV #FCKHIV Agency: Ogilvy / Johannesburg Client: Viacom Category: Branded Social Post / Single
NZ Police “most successful recruitment video” Agency: Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland Client: New Zealand Police Category: Branded Social Post / Single
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Branded Social Post / Single
The Home Depot Built-In Pins Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Branded Social Post / Campaign
StackeRTweet Agency: DAVID / Miami Client: Burger King Category: Branded Social Post / Campaign
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji Agency: MULLENLOWE SSP3 / Bogotá Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Real-Time Response
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories Agency: BBDO / Brussels Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Social Media
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Social Media
The Most Well Reviewed City On Amazon Agency: Barkley / Kansas City Client: Kansas City Economic Development Category: Innovation in Social Media
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Innovation in Social Media
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Social Media
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Innovation in Social Media
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media

2018 Social Media Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Branded Social Channel

OS_SM18022M

2018 Social Media Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Branded Social Channel

OS_SM18023M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd.

Depeche Mode: 365 Days, 365 Fans

Branded Social Channel

OS_SM18024M

2018 Social Media Merit Award

McCann / Lima

Entel

Unlimited Apologies

Branded Social Channel

OS_SM18025M

2018 Social Media Merit Award

McCann Paris / Clichy

Innocence in Danger

@GuiltyTags

Branded Social Channel

OS_SM18026M

2018 Social Media Merit Award

FCB / Chicago

Clark Street Bridge

How to Write a Poem

Craft / Writing

OS_SM18059M

2018 Social Media Merit Award

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Craft / Use of Visuals

OS_SM18060M

2018 Social Media Merit Award

HEIMAT / Berlin

Free Democrats

Dark Diaries

Craft / Use of Visuals

OS_SM18061M

2018 Social Media Merit Award

360i / New York

HBO

Game of Thrones: Ice & Fire

Social Engagement / Community Building

OS_SM18049M

2018 Social Media Merit Award

Buzzman / 75010, Paris

Burger King

Whopper Gate

Social Engagement / Community Building

OS_SM18050M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd.

Depeche Mode: 365 Days, 365 Fans

Social Engagement / Community Building

OS_SM18051M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Social Engagement / Community Building

OS_SM18052M

2018 Social Media Merit Award

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Social Engagement / Community Building

OS_SM18053M

2018 Social Media Merit Award

McCann Paris / Clichy

Olympique de Marseille

Controle de la Poitrine

Social Engagement / Community Building

OS_SM18054M

2018 Social Media Merit Award

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Social Engagement / Community Building

OS_SM18055M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / Community Building

OS_SM18056M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Social Engagement / Community Building

OS_SM18057M

2018 Social Media Merit Award

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Social Engagement / Community Building

OS_SM18058M

2018 Social Media Merit Award

Ogilvy / Johannesburg

Viacom

MTV #FCKHIV

Branded Social Post / Single

OS_SM18027M

2018 Social Media Merit Award

Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland

New Zealand Police

NZ Police “most successful recruitment video”

Branded Social Post / Single

OS_SM18028M

2018 Social Media Merit Award

Ogilvy / New York

IKEA

Oddly IKEA

Branded Social Post / Single

OS_SM18029M

2018 Social Media Merit Award

22squared / Atlanta, Tampa + 22Pictures / Atlanta

The Home Depot, Inc.

The Home Depot Built-In Pins

Branded Social Post / Campaign

OS_SM18030M

2018 Social Media Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Branded Social Post / Campaign

OS_SM18031M

2018 Social Media Merit Award

DAVID / Miami

Burger King

StackeRTweet

Branded Social Post / Campaign

OS_SM18032M

2018 Social Media Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Branded Social Post / Campaign

OS_SM18033M

2018 Social Media Merit Award

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Branded Social Post / Campaign

OS_SM18034M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

This charges everything

Branded Social Post / Real-Time Response

OS_SM18036M

2018 Social Media Merit Award

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Branded Social Post / Real-Time Response

OS_SM18037M

2018 Social Media Merit Award

Marketforce / West Perth

Avivo

The R Word

Branded Social Post / Real-Time Response

OS_SM18038M

2018 Social Media Merit Award

MULLENLOWE SSP3 / Bogotá

PRESIDENCY OF COLOMBIA

The Blessed Emoji

Branded Social Post / Real-Time Response

OS_SM18039M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Branded Social Post / Real-Time Response

OS_SM18040M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Branded Social Post / Real-Time Response

OS_SM18041M

2018 Social Media Merit Award

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Real-Time Response

OS_SM18042M

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Social Engagement / User-Generated Content

OS_SM18043M

2018 Social Media Merit Award

BBDO / Brussels

Euromelanoma

Skin Memories

Social Engagement / User-Generated Content

OS_SM18044M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd

Depeche Mode: 365 Days, 365 Fans

Social Engagement / User-Generated Content

OS_SM18045M

2018 Social Media Merit Award

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Social Engagement / User-Generated Content

OS_SM18046M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / User-Generated Content

OS_SM18047M

2018 Social Media Merit Award

R/GA / Chicago

LIFEWTR

Open Gallery

Social Engagement / User-Generated Content

OS_SM18048M

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Innovation in Social Media

OS_SM18062M

2018 Social Media Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Innovation in Social Media

OS_SM18063M

2018 Social Media Merit Award

Barkley / Kansas City

Kansas City Economic Development

The Most Well Reviewed City On Amazon

Innovation in Social Media

OS_SM18064M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Innovation in Social Media

OS_SM18065M

2018 Social Media Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Social Media

OS_SM18066M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Innovation in Social Media

OS_SM18067M

2018 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Innovation in Social Media

OS_SM18068M

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