The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Social Media
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
@Wendys Wit Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
#BackedByAxe Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Use of Visuals
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Craft / Use of Visuals
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Social Engagement / Community Building
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Social Media
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Social Media
The Most Well Reviewed City On Amazon Agency: Barkley / Kansas City Client: Kansas City Economic Development Category: Innovation in Social Media
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Innovation in Social Media
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Social Media
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Innovation in Social Media
41 Steps Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Innovation in Social Media
The Home Depot Built-In Pins Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Branded Social Post / Campaign
StackeRTweet Agency: DAVID / Miami Client: Burger King Category: Branded Social Post / Campaign
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories Agency: BBDO / Brussels Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN Agency: DM9 DDB / SÃO PAULO Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
MTV #FCKHIV Agency: Ogilvy / Johannesburg Client: Viacom Category: Branded Social Post / Single
NZ Police “most successful recruitment video” Agency: Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland Client: New Zealand Police Category: Branded Social Post / Single
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Branded Social Post / Single
How to Write a Poem Agency: FCB / Chicago Client: Clark Street Bridge Category: Craft / Writing
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji Agency: MULLENLOWE SSP3 / Bogotá Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response

2018 Social Media Gold Pencil

AMVBBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

OS_SM18013G

2018 Social Media Gold Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Social Media

OS_SM18020G

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Social Media

OS_SM18021B

2018 Social Media Gold Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Branded Social Post / Campaign

OS_SM18007G

2018 Social Media Silver Pencil

Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London

Nike

Nothing Beats a Londoner

Branded Social Post / Campaign

OS_SM18008S

2018 Social Media Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Branded Social Post / Campaign

OS_SM18009B

2018 Social Media Gold Pencil

VML / Sydney

McDonald's Australia

Snaplications

Social Engagement / User-Generated Content

OS_SM18011G

2018 Social Media Silver Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

OS_SM18012S

2018 Social Media Silver Pencil

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Single

OS_SM18003S

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Branded Social Post / Single

OS_SM18004B

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Social Media Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Branded Social Post / Single

OS_SM18006B

2018 Social Media Silver Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

OS_SM18010S

2018 Social Media Bronze Pencil

VML / Kansas City + Wendy's / Dublin

Wendy's

@Wendys Wit

Branded Social Channel

OS_SM18001B

2018 Social Media Bronze Pencil

WP Narrative_ / New York

SHOWTIME Networks Inc.

#BackedByAxe

Branded Social Channel

OS_SM18002B

2018 Social Media Gold Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Use of Visuals

OS_SM18018G

2018 Social Media Bronze Pencil

Ogilvy & Mather Polska / Warsaw

Greenpeace Poland

To The Last Tree Standing

Craft / Use of Visuals

OS_SM18019B

2018 Social Media Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Social Engagement / Community Building

OS_SM18014G

2018 Social Media Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Social Engagement / Community Building

OS_SM18015G

2018 Social Media Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Social Engagement / Community Building

OS_SM18016S

2018 Social Media Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Welcome to @Apple

Social Engagement / Community Building

OS_SM18017B

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Innovation in Social Media

OS_SM18062M

2018 Social Media Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Innovation in Social Media

OS_SM18063M

2018 Social Media Merit Award

Barkley / Kansas City

Kansas City Economic Development

The Most Well Reviewed City On Amazon

Innovation in Social Media

OS_SM18064M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Innovation in Social Media

OS_SM18065M

2018 Social Media Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Social Media

OS_SM18066M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Innovation in Social Media

OS_SM18067M

2018 Social Media Merit Award

TBWA\Chiat\Day, / Los Angeles

Gatorade

41 Steps

Innovation in Social Media

OS_SM18068M

2018 Social Media Merit Award

22squared / Atlanta, Tampa + 22Pictures / Atlanta

The Home Depot, Inc.

The Home Depot Built-In Pins

Branded Social Post / Campaign

OS_SM18030M

2018 Social Media Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Branded Social Post / Campaign

OS_SM18031M

2018 Social Media Merit Award

DAVID / Miami

Burger King

StackeRTweet

Branded Social Post / Campaign

OS_SM18032M

2018 Social Media Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Branded Social Post / Campaign

OS_SM18033M

2018 Social Media Merit Award

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Branded Social Post / Campaign

OS_SM18034M

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Social Engagement / User-Generated Content

OS_SM18043M

2018 Social Media Merit Award

BBDO / Brussels

Euromelanoma

Skin Memories

Social Engagement / User-Generated Content

OS_SM18044M

2018 Social Media Merit Award

Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles

Depeche Mode / Venusnote Ltd

Depeche Mode: 365 Days, 365 Fans

Social Engagement / User-Generated Content

OS_SM18045M

2018 Social Media Merit Award

DM9 DDB / SÃO PAULO

Ssex Bbox

KISS THE KREMLIN

Social Engagement / User-Generated Content

OS_SM18046M

2018 Social Media Merit Award

Ogilvy One / Dubai + Memac Ogilvy / Dubai

UNHCR

Reimagine Zahra's World

Social Engagement / User-Generated Content

OS_SM18047M

2018 Social Media Merit Award

R/GA / Chicago

LIFEWTR

Open Gallery

Social Engagement / User-Generated Content

OS_SM18048M

2018 Social Media Merit Award

Ogilvy / Johannesburg

Viacom

MTV #FCKHIV

Branded Social Post / Single

OS_SM18027M

2018 Social Media Merit Award

Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland

New Zealand Police

NZ Police “most successful recruitment video”

Branded Social Post / Single

OS_SM18028M

2018 Social Media Merit Award

Ogilvy / New York

IKEA

Oddly IKEA

Branded Social Post / Single

OS_SM18029M

2018 Social Media Merit Award

FCB / Chicago

Clark Street Bridge

How to Write a Poem

Craft / Writing

OS_SM18059M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

This charges everything

Branded Social Post / Real-Time Response

OS_SM18036M

2018 Social Media Merit Award

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Branded Social Post / Real-Time Response

OS_SM18037M

2018 Social Media Merit Award

Marketforce / West Perth

Avivo

The R Word

Branded Social Post / Real-Time Response

OS_SM18038M

2018 Social Media Merit Award

MULLENLOWE SSP3 / Bogotá

PRESIDENCY OF COLOMBIA

The Blessed Emoji

Branded Social Post / Real-Time Response

OS_SM18039M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Branded Social Post / Real-Time Response

OS_SM18040M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Branded Social Post / Real-Time Response

OS_SM18041M

Follow Us