The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Converticals Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Say It Tika Agency: FCB New Zealand / Auckland/ Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
IKEA Da Vinci Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word Agency: Marketforce / West Perth Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji Agency: MULLENLOWE SSP3 / Bogotá Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Real-Time Response
MTV #FCKHIV Agency: Ogilvy / Johannesburg Client: Viacom Category: Branded Social Post / Single
NZ Police “most successful recruitment video” Agency: Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland Client: New Zealand Police Category: Branded Social Post / Single
Oddly IKEA Agency: Ogilvy / New York Client: IKEA Category: Branded Social Post / Single
The Home Depot Built-In Pins Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Branded Social Post / Campaign
StackeRTweet Agency: DAVID / Miami Client: Burger King Category: Branded Social Post / Campaign
Litbaits Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign

2018 Social Media Silver Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Branded Social Post / Real-Time Response

OS_SM18010S

2018 Social Media Silver Pencil

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Single

OS_SM18003S

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York + VisualCountry

Lowe's

Converticals

Branded Social Post / Single

OS_SM18004B

2018 Social Media Bronze Pencil

FCB New Zealand / Auckland/ Wellington

Vodafone New Zealand

Say It Tika

Branded Social Post / Single

OS_SM18005B

2018 Social Media Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Branded Social Post / Single

OS_SM18006B

2018 Social Media Gold Pencil

BBH / Singapore

IKEA

The IKEA Human Catalogue

Branded Social Post / Campaign

OS_SM18007G

2018 Social Media Silver Pencil

Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London

Nike

Nothing Beats a Londoner

Branded Social Post / Campaign

OS_SM18008S

2018 Social Media Bronze Pencil

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Branded Social Post / Campaign

OS_SM18009B

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA Da Vinci

Branded Social Post / Real-Time Response

OS_SM18035M

2018 Social Media Merit Award

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

This charges everything

Branded Social Post / Real-Time Response

OS_SM18036M

2018 Social Media Merit Award

BWM Dentsu / Melbourne + Cox Inall Change / Melbourne

Queensland Police

Disappearing Person Alerts

Branded Social Post / Real-Time Response

OS_SM18037M

2018 Social Media Merit Award

Marketforce / West Perth

Avivo

The R Word

Branded Social Post / Real-Time Response

OS_SM18038M

2018 Social Media Merit Award

MULLENLOWE SSP3 / Bogotá

PRESIDENCY OF COLOMBIA

The Blessed Emoji

Branded Social Post / Real-Time Response

OS_SM18039M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Branded Social Post / Real-Time Response

OS_SM18040M

2018 Social Media Merit Award

The Community / Miami

The Community

Marias vs Maria

Branded Social Post / Real-Time Response

OS_SM18041M

2018 Social Media Merit Award

Wieden+Kennedy / Portland

KFC

11 Herbs & Spices

Branded Social Post / Real-Time Response

OS_SM18042M

2018 Social Media Merit Award

Ogilvy / Johannesburg

Viacom

MTV #FCKHIV

Branded Social Post / Single

OS_SM18027M

2018 Social Media Merit Award

Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland

New Zealand Police

NZ Police “most successful recruitment video”

Branded Social Post / Single

OS_SM18028M

2018 Social Media Merit Award

Ogilvy / New York

IKEA

Oddly IKEA

Branded Social Post / Single

OS_SM18029M

2018 Social Media Merit Award

22squared / Atlanta, Tampa + 22Pictures / Atlanta

The Home Depot, Inc.

The Home Depot Built-In Pins

Branded Social Post / Campaign

OS_SM18030M

2018 Social Media Merit Award

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Branded Social Post / Campaign

OS_SM18031M

2018 Social Media Merit Award

DAVID / Miami

Burger King

StackeRTweet

Branded Social Post / Campaign

OS_SM18032M

2018 Social Media Merit Award

Dieste, Inc. / Dallas

The Wild Detectives

Litbaits

Branded Social Post / Campaign

OS_SM18033M

2018 Social Media Merit Award

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Branded Social Post / Campaign

OS_SM18034M

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