The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Game of Thrones: Ice & Fire
Agency: 360i / New York
Client: HBO Category: Social Engagement / Community Building
Whopper Gate
Agency: Buzzman / 75010, Paris
Client: Burger King Category: Social Engagement / Community Building
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd. Category: Social Engagement / Community Building
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York
Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand Category: Social Engagement / Community Building
Controle de la Poitrine
Agency: McCann Paris / Clichy
Client: Olympique de Marseille Category: Social Engagement / Community Building
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Social Engagement / Community Building
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: Social Engagement / Community Building
Marias vs Maria
Agency: The Community / Miami
Client: The Community Category: Social Engagement / Community Building
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word
Agency: Marketforce / West Perth
Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji
Agency: MULLENLOWE SSP3 / Bogotá
Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria
Agency: The Community / Miami
Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18034M
Award:
2018 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
Game of Thrones: Ice & Fire
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18049M
Award:
2018 Social Media Merit Award
Agency:
Buzzman / 75010, Paris
Client:
Burger King
Title:
Whopper Gate
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18050M
Award:
2018 Social Media Merit Award
Agency:
Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18051M
Award:
2018 Social Media Merit Award
Agency:
Edible - A Daniel J. Edelman Agency / New York
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18052M
Award:
2018 Social Media Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18053M
Award:
2018 Social Media Merit Award
Agency:
McCann Paris / Clichy
Client:
Olympique de Marseille
Title:
Controle de la Poitrine
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18054M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18055M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18056M
Award:
2018 Social Media Merit Award
Agency:
The Community / Miami
Client:
The Community
Title:
Marias vs Maria
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18057M
Award:
2018 Social Media Merit Award
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18058M
Award:
2018 Social Media Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA Da Vinci
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18035M
Award:
2018 Social Media Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
This charges everything
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18036M
Award:
2018 Social Media Merit Award
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18037M
Award:
2018 Social Media Merit Award
Agency:
Marketforce / West Perth
Client:
Avivo
Title:
The R Word
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18038M
Award:
2018 Social Media Merit Award
Agency:
MULLENLOWE SSP3 / Bogotá
Client:
PRESIDENCY OF COLOMBIA
Title:
The Blessed Emoji
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18039M
Award:
2018 Social Media Merit Award
Agency:
Sid Lee / Montreal
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18040M
Award:
2018 Social Media Merit Award
Agency:
The Community / Miami
Client:
The Community
Title:
Marias vs Maria
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18041M