The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Digital Design
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography  Agency: Masaki Hanahara / Tokyo Client: H'or Cafe Category: Craft / Illustration - Single or Series
Chobani Smooth Yogurt Agency: Chobani / New York Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
vitaminwater Brand Book Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Interior
Graphic Design in China 2017 Agency: T-Change Design Co.,Ltd / Nanjing Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs Agency: DENTSU INC. / Tokyo Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
360° BOOK Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Promotional / Posters - Series
Lite Originals Agency: Juniper Park\TBWA Communications / Toronto Client: Miller Coors Category: Promotional / Posters - Series
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Promotional / Posters - Series
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland Client: Instagram Category: Promotional / Posters - Series
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Moving Image / Single
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Moving Image / Single
Chobani Greek Yogurt Agency: Chobani / New York Client: Chobani® Category: Packaging / Mass-market
Chobani A hint of flavor Agency: Chobani / New York Client: Chobani® Category: Packaging / Mass-market
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Typography / Static
Chobani Display Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Typeface Design
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Branding / Brand Installations
Re-imagination of Chobani Agency: Chobani / New York Client: Chobani® Category: Branding / Rebranding
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues
Annual Report Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Promotional / Booklets, Brochures, & Product Catalogues
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Promotional / Booklets, Brochures, & Product Catalogues
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
DOGA VISUAL IDENTITY Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Branding / Identity System
Lite Canimations Agency: Juniper ParkTBWA Communications / Toronto Client: Miller Coors Category: Moving Image / Series
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
The Corruption Converter Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Data Visualization / Dynamic
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Data Visualization / Dynamic

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Design Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Design

OS_DE18043G

2018 Design Bronze Pencil

DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris

Hasbro

Emerging species

Digital Design

OS_DE18044B

2018 Design Silver Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

OS_DE18016S

2018 Design Silver Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

OS_DE18017S

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Craft / Illustration - Single or Series

OS_DE18057G

2018 Design Gold Pencil

Masaki Hanahara / Tokyo

H'or Cafe

Food Typography 

Craft / Illustration - Single or Series

OS_DE18058G

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani Smooth Yogurt

Craft / Illustration - Single or Series

OS_DE18059S

2018 Design Silver Pencil

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Series

OS_DE18060S

2018 Design Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

OS_DE18061B

2018 Design Bronze Pencil

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Craft / Illustration - Single or Series

OS_DE18062B

2018 Design Silver Pencil

COLLINS / NEW YORK

vitaminwater

vitaminwater Brand Book

Editorial / Book Interior

OS_DE18011S

2018 Design Bronze Pencil

T-Change Design Co.,Ltd / Nanjing

Shenzhen Graphic Design Association

Graphic Design in China 2017

Editorial / Book Interior

OS_DE18012B

2018 Design Gold Pencil

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Single or Series

OS_DE18063G

2018 Design Bronze Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Series

OS_DE18064B

2018 Design Gold Pencil

DENTSU INC. / Tokyo

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Printing & Paper Craft - Single or Series

OS_DE18067G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

OLFA Corporation

The Art of Cutout, Cobwebs

Craft / Printing & Paper Craft - Single or Series

OS_DE18068G

2018 Design Gold Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Craft / Printing & Paper Craft - Single or Series

OS_DE18069G

2018 Design Silver Pencil

SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO

SEIGENSHA Art Publishing, Inc.

360° BOOK

Craft / Printing & Paper Craft - Single or Series

OS_DE18070S

2018 Design Bronze Pencil

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Craft / Printing & Paper Craft - Single or Series

OS_DE18071B

2018 Design Gold Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Wayfinding

OS_DE18050G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Promotional / Posters - Series

OS_DE18018G

2018 Design Gold Pencil

Juniper Park\TBWA Communications / Toronto

Miller Coors

Lite Originals

Promotional / Posters - Series

OS_DE18019G

2018 Design Silver Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Promotional / Posters - Series

OS_DE18020S

2018 Design Bronze Pencil

DENTSU INC. / Tokyo

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Promotional / Posters - Series

OS_DE18021B

2018 Design Bronze Pencil

Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland

Instagram

Stories Are Everywhere

Promotional / Posters - Series

OS_DE18022B

2018 Design Gold Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Moving Image / Single

OS_DE18051G

2018 Design Bronze Pencil

SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo

DOUBLE A

OBSESSION FOR SMOOTHNESS

Moving Image / Single

OS_DE18052B

2018 Design Gold Pencil

Chobani / New York

Chobani®

Chobani Greek Yogurt

Packaging / Mass-market

OS_DE18033G

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani A hint of flavor

Packaging / Mass-market

OS_DE18034S

2018 Design Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

OS_DE18074G

2018 Design Gold Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Typography / Static

OS_DE18015G

2018 Design Gold Pencil

Chobani / New York

Chobani®

Chobani Display

Typography / Typeface Design

OS_DE18013G

2018 Design Silver Pencil

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Typeface Design

OS_DE18014S

2018 Design Bronze Pencil

DENTSU INC. / TOKYO

Kobe Shimbun

Emergency Collectibles

Promotional / Periodicals - Full Page or Spread

OS_DE18023B

2018 Design Bronze Pencil

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Branding / Brand Installations

OS_DE18009B

2018 Design Gold Pencil

Chobani / New York

Chobani®

Re-imagination of Chobani

Branding / Rebranding

OS_DE18007G

2018 Design Bronze Pencil

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18024B

2018 Design Bronze Pencil

Design Army / Washington, DC

The Human Rights Campaign

Annual Report

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18025B

2018 Design Bronze Pencil

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18026B

2018 Design Gold Pencil

ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY

Craft / Art Direction - Single or Series

OS_DE18055G

2018 Design Gold Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

SUMO GIRLS 82 TECHNIQUES

Craft / Art Direction - Single or Series

OS_DE18056G

2018 Design Silver Pencil

Creuna Norway / Oslo

DOGA - Design and Architecture Norway

DOGA VISUAL IDENTITY

Branding / Identity System

OS_DE18004S

2018 Design Bronze Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Branding / Identity System

OS_DE18005B

2018 Design Bronze Pencil

Juniper ParkTBWA Communications / Toronto

Miller Coors

Lite Canimations

Moving Image / Series

OS_DE18053B

2018 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Design Gold Pencil

FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Data Visualization / Dynamic

OS_DE18040G

2018 Design Gold Pencil

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Data Visualization / Dynamic

OS_DE18041G

2018 Design Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Data Visualization / Dynamic

OS_DE18042S

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