Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Follow The Arches Agency: Cossette / Toronto + Cossette / Montreal Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding
Chobani Display Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Typography / Static
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs Agency: DENTSU INC. / Tokyo Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Design / Experiential / Environmental
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
The Corruption Converter Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Data Visualization / Dynamic
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic
Chobani Greek Yogurt Agency: Chobani / New York Client: Chobani® Category: Packaging / Mass-market
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography  Agency: Masaki Hanahara / Tokyo Client: H'or Cafe Category: Craft / Illustration - Single or Series
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Moving Image / Single
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print
Signed by bees Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna Client: A. Darbo AG Category: Packaging / Specialty
CARPOS® evoo Par Excellence Agency: Panos Tsakiris / London Client: CARPOS Category: Packaging / Specialty
Re-imagination of Chobani Agency: Chobani / New York Client: Chobani® Category: Branding / Rebranding
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Promotional / Posters - Series
Lite Originals Agency: Juniper Park\TBWA Communications / Toronto Client: Miller Coors Category: Promotional / Posters - Series

2018 Design Gold Pencil

Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam

Nike

The Lioness Crest

Branding / Rebranding

OS_DE18008G

2018 Design Gold Pencil

Cossette / Toronto + Cossette / Montreal

McDonald's Restaurants of Canada Limited

Follow The Arches

Experiential / Environmental / Wayfinding

OS_DE18050G

2018 Design Gold Pencil

Chobani / New York

Chobani®

Chobani Display

Typography / Typeface Design

OS_DE18013G

2018 Design Gold Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Typography / Static

OS_DE18015G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Printing & Paper Craft - Single or Series

OS_DE18067G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

OLFA Corporation

The Art of Cutout, Cobwebs

Craft / Printing & Paper Craft - Single or Series

OS_DE18068G

2018 Design Gold Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Craft / Printing & Paper Craft - Single or Series

OS_DE18069G

2018 Design Gold Pencil

Intel / Santa Clara

Intel

Intel Drone Light Show at The Olympics

Innovation in Design / Experiential / Environmental

OS_DE18073G

2018 Design Gold Pencil

McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

OS_DE18045G

2018 Design Gold Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

OS_DE18074G

2018 Design Gold Pencil

Sid Lee / Montreal

Molson Export

Molson salutes the dépanneurs

Experiential / Environmental / Ambient Media - Series

OS_DE18046G

2018 Design Gold Pencil

ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY

Craft / Art Direction - Single or Series

OS_DE18055G

2018 Design Gold Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

SUMO GIRLS 82 TECHNIQUES

Craft / Art Direction - Single or Series

OS_DE18056G

2018 Design Gold Pencil

FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Data Visualization / Dynamic

OS_DE18040G

2018 Design Gold Pencil

GREY / SAO PAULO + GREY / LATAM + GREY / -

Reclame Aqui

The Colour of Corruption

Data Visualization / Dynamic

OS_DE18041G

2018 Design Gold Pencil

Chobani / New York

Chobani®

Chobani Greek Yogurt

Packaging / Mass-market

OS_DE18033G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Craft / Illustration - Single or Series

OS_DE18057G

2018 Design Gold Pencil

Masaki Hanahara / Tokyo

H'or Cafe

Food Typography 

Craft / Illustration - Single or Series

OS_DE18058G

2018 Design Gold Pencil

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Single or Series

OS_DE18063G

2018 Design Gold Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Promotional / Collateral Items - Single or Series

OS_DE18027G

2018 Design Gold Pencil

Y&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Promotional / Collateral Items - Single or Series

OS_DE18028G

2018 Design Gold Pencil

Jones Knowles Ritchie / London

The Gut Stuff

Making Gut Health Digestible

Moving Image / Single

OS_DE18051G

2018 Design Gold Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Digital Design

OS_DE18043G

2018 Design Gold Pencil

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Innovation in Design / Print

OS_DE18072G

2018 Design Gold Pencil

Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna

A. Darbo AG

Signed by bees

Packaging / Specialty

OS_DE18035G

2018 Design Gold Pencil

Panos Tsakiris / London

CARPOS

CARPOS® evoo Par Excellence

Packaging / Specialty

OS_DE18036G

2018 Design Gold Pencil

Chobani / New York

Chobani®

Re-imagination of Chobani

Branding / Rebranding

OS_DE18007G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Promotional / Posters - Series

OS_DE18018G

2018 Design Gold Pencil

Juniper Park\TBWA Communications / Toronto

Miller Coors

Lite Originals

Promotional / Posters - Series

OS_DE18019G


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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