The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client: Nike Category: Branding / Rebranding


Re-imagination of Chobani
Agency: Chobani / New York
Client: Chobani® Category: Branding / Rebranding


G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Design / Moving Image


Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Design / Experiential / Environmental


The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print


THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Promotional / Posters - Series


Lite Originals
Agency: Juniper Park\TBWA Communications / Toronto
Client: Miller Coors Category: Promotional / Posters - Series


UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Typography / Static


Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single


The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Data Visualization / Dynamic


The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Data Visualization / Dynamic


Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Moving Image / Single


Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series


HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series


SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series


THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Craft / Illustration - Single or Series


Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe Category: Craft / Illustration - Single or Series


Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Experiential / Environmental / Ambient Media - Series


Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG Category: Packaging / Specialty


CARPOS® evoo Par Excellence
Agency: Panos Tsakiris / London
Client: CARPOS Category: Packaging / Specialty


One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series


The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series


UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series


Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Promotional / Collateral Items - Single or Series


One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series


Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited Category: Experiential / Environmental / Wayfinding


Award:
2018 Design Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Annual ID:
OS_DE18008G

Award:
2018 Design Gold Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Greek Yogurt
Category:
Packaging / Mass-market
Annual ID:
OS_DE18033G

Award:
2018 Design Gold Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Re-imagination of Chobani
Category:
Branding / Rebranding
Annual ID:
OS_DE18007G

Award:
2018 Design Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Annual ID:
OS_DE18074G

Award:
2018 Design Gold Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Design / Experiential / Environmental
Annual ID:
OS_DE18073G

Award:
2018 Design Gold Pencil
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Display
Category:
Typography / Typeface Design
Annual ID:
OS_DE18013G

Award:
2018 Design Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Design / Print
Annual ID:
OS_DE18072G

Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18018G

Award:
2018 Design Gold Pencil
Agency:
Juniper Park\TBWA Communications / Toronto
Client:
Miller Coors
Title:
Lite Originals
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18019G

Award:
2018 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Typography / Static
Annual ID:
OS_DE18015G

Award:
2018 Design Gold Pencil
Agency:
McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Ambient Media - Single
Annual ID:
OS_DE18045G

Award:
2018 Design Gold Pencil
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18040G

Award:
2018 Design Gold Pencil
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18041G

Award:
2018 Design Gold Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Moving Image / Single
Annual ID:
OS_DE18051G

Award:
2018 Design Gold Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18063G

Award:
2018 Design Gold Pencil
Agency:
ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18055G

Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18056G

Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18057G

Award:
2018 Design Gold Pencil
Agency:
Masaki Hanahara / Tokyo
Client:
H'or Cafe
Title:
Food Typography
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18058G

Award:
2018 Design Gold Pencil
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18046G

Award:
2018 Design Gold Pencil
Agency:
Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Packaging / Specialty
Annual ID:
OS_DE18035G

Award:
2018 Design Gold Pencil
Agency:
Panos Tsakiris / London
Client:
CARPOS
Title:
CARPOS® evoo Par Excellence
Category:
Packaging / Specialty
Annual ID:
OS_DE18036G

Award:
2018 Design Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Digital Design
Annual ID:
OS_DE18043G

Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18067G

Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18068G

Award:
2018 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18069G

Award:
2018 Design Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18027G

Award:
2018 Design Gold Pencil
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18028G
