The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sonic Typeface for Goertek Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel Agency: TBWA\Chiat\Day / New York Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
The Refugee Résumé Agency: Jung von Matt / Hamburg Client: Social-Bee Category: Data Visualization / Static
Roads That Honk Agency: Hindustan Petroleum Corporation Limited / Mumbai Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
Safety Bags Agency: Cheil Worldwide, / Hong Kong Client: Tesco Category: Innovation in Design / Print
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Design / Print
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Innovation in Design / Print
LA Original Logo Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Logo
An icon for the future of motor sport. Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Logo
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Packaging / Specialty
St. Erhard, packaging Agency: Bedow / Stockholm Client: St. Erhard Category: Packaging / Specialty
Budweiser Holiday 2017 LTO Alu Bottle Agency: Jones Knowles Ritchie / New York Client: ABInBev – Budweiser Category: Packaging / Specialty
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Ripecheck Agency: thjnk GmbH / Hamburg Client: REWE Category: Packaging / Specialty
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital Design
The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Digital Design
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Digital Design
A Message From Earth Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles Client: WeTransfer Category: Digital Design
Educate a girl Agency: DentsuBos / Toronto Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way Agency: Leo Burnett, / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Temple of Happiness Agency: Column Five / Irvine Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes Agency: Famous Innovations / Mumbai Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016 Agency: Hinterland / New York Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights Agency: Pereira & O'Dell / San Francisco Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors Agency: Sancho BBDO / Bogota Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon Agency: VML / Kansas City Client: Second Skin Category: Promotional / Collateral Items - Single or Series
Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
Haymarket By Scandic Agency: 25AH / Stockholm Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial Agency: another design / Guangzhou Client: Guangdong Museum of Art Category: Branding / Identity System
Beat the elements Agency: Bold / Stockholm Client: Haglöfs Category: Branding / Identity System
The East Cut Agency: Collins / San Francisco Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy Agency: Emart Inc. / Seoul Client: Emart Inc. Category: Branding / Identity System
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Branding / Identity System
A Scherzo Of Colour Agency: Jones Knowles Ritchie / London Client: Miller Harris Category: Branding / Identity System
Bandido — disrupting the Californian coffee scene Agency: Magpie Studio / London Client: Bandido Coffee Co. Category: Branding / Identity System
TRL Agency: MTV / New York Client: MTV Category: Branding / Identity System
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Branding / Identity System
DesignThinkers 2017 Agency: Rethink Client: Registered Graphic Designers Category: Branding / Identity System
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Identity System

2018 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen

Goertek Inc.

Sonic Typeface for Goertek

Typography / Dynamic / In Motion

OS_DE18122M

2018 Design Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Dynamic / In Motion

OS_DE18123M

2018 Design Merit Award

TBWA\Chiat\Day / New York

BNY Mellon Wealth Management

SmArt Basel

Typography / Dynamic / In Motion

OS_DE18124M

2018 Design Merit Award

Jung von Matt / Hamburg

Social-Bee

The Refugee Résumé

Data Visualization / Static

OS_DE18157M

2018 Design Merit Award

Hindustan Petroleum Corporation Limited / Mumbai

Hindustan Petroleum Corporation Limited

Roads That Honk

Experiential / Environmental / Wayfinding

OS_DE18178M

2018 Design Merit Award

VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York

LEGOLAND Florida Resort

Quest to LEGOLAND

Experiential / Environmental / Wayfinding

OS_DE18179M

2018 Design Merit Award

Cheil Worldwide, / Hong Kong

Tesco

Safety Bags

Innovation in Design / Print

OS_DE18212M

2018 Design Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Design / Print

OS_DE18213M

2018 Design Merit Award

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Innovation in Design / Print

OS_DE18214M

2018 Design Merit Award

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original Logo

Branding / Logo

OS_DE18075M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Branding / Logo

OS_DE18076M

2018 Design Merit Award

Wieden+Kennedy / London

F1

An icon for the future of motor sport.

Branding / Logo

OS_DE18077M

2018 Design Merit Award

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Packaging / Specialty

OS_DE18152M

2018 Design Merit Award

Bedow / Stockholm

St. Erhard

St. Erhard, packaging

Packaging / Specialty

OS_DE18153M

2018 Design Merit Award

Jones Knowles Ritchie / New York

ABInBev – Budweiser

Budweiser Holiday 2017 LTO Alu Bottle

Packaging / Specialty

OS_DE18154M

2018 Design Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Packaging / Specialty

OS_DE18155M

2018 Design Merit Award

thjnk GmbH / Hamburg

REWE

Ripecheck

Packaging / Specialty

OS_DE18156M

2018 Design Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital Design

OS_DE18159M

2018 Design Merit Award

FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Digital Design

OS_DE18160M

2018 Design Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Digital Design

OS_DE18161M

2018 Design Merit Award

WeTransfer / Amsterdam + Stink Studios / Los Angeles

WeTransfer

A Message From Earth

Digital Design

OS_DE18162M

2018 Design Merit Award

DentsuBos / Toronto

Plan International Canada

Educate a girl

Branding / Collateral Item - Single

OS_DE18091M

2018 Design Merit Award

Leo Burnett, / Toronto

Smith Restaurant + Bar

Brunch Your Way

Branding / Collateral Item - Single

OS_DE18092M

2018 Design Merit Award

Column Five / Irvine

Column Five

Temple of Happiness

Promotional / Collateral Items - Single or Series

OS_DE18137M

2018 Design Merit Award

Famous Innovations / Mumbai

CaratLane - A TATA BRAND

The Personalised Ring Box that'll Get You a Yes

Promotional / Collateral Items - Single or Series

OS_DE18138M

2018 Design Merit Award

Hinterland / New York

School of Visual Arts

School of Visual Arts Senior Library 2016

Promotional / Collateral Items - Single or Series

OS_DE18139M

2018 Design Merit Award

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Promotional / Collateral Items - Single or Series

OS_DE18140M

2018 Design Merit Award

Pereira & O'Dell / San Francisco

IGNITE

Writing Our Rights

Promotional / Collateral Items - Single or Series

OS_DE18141M

2018 Design Merit Award

Sancho BBDO / Bogotá

POSTOBÓN S.A.

PLACEMAT FOR TWO

Promotional / Collateral Items - Single or Series

OS_DE18142M

2018 Design Merit Award

Sancho BBDO / Bogota

Fundación Pies Descalzos

Skin Colors

Promotional / Collateral Items - Single or Series

OS_DE18143M

2018 Design Merit Award

SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg

LV Prasad Eye Institute/Ravensburger

Fittle - The first 3D printed Braille puzzle

Promotional / Collateral Items - Single or Series

OS_DE18144M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Promotional / Collateral Items - Single or Series

OS_DE18145M

2018 Design Merit Award

VML / Kansas City

Second Skin

100 lb Coupon

Promotional / Collateral Items - Single or Series

OS_DE18146M

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Design Merit Award

25AH / Stockholm

Scandic Hotels

Haymarket By Scandic

Branding / Identity System

OS_DE18078M

2018 Design Merit Award

another design / Guangzhou

Guangdong Museum of Art

2017 Guangzhou Image Triennial

Branding / Identity System

OS_DE18079M

2018 Design Merit Award

Bold / Stockholm

Haglöfs

Beat the elements

Branding / Identity System

OS_DE18080M

2018 Design Merit Award

Collins / San Francisco

The East Cut Community Benefit District

The East Cut

Branding / Identity System

OS_DE18081M

2018 Design Merit Award

Emart Inc. / Seoul

Emart Inc.

Men’s Lifestyle Curator, Howdy

Branding / Identity System

OS_DE18082M

2018 Design Merit Award

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Branding / Identity System

OS_DE18083M

2018 Design Merit Award

Jones Knowles Ritchie / London

Miller Harris

A Scherzo Of Colour

Branding / Identity System

OS_DE18084M

2018 Design Merit Award

Magpie Studio / London

Bandido Coffee Co.

Bandido — disrupting the Californian coffee scene

Branding / Identity System

OS_DE18085M

2018 Design Merit Award

MTV / New York

MTV

TRL

Branding / Identity System

OS_DE18086M

2018 Design Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Branding / Identity System

OS_DE18087M

2018 Design Merit Award

Rethink

Registered Graphic Designers

DesignThinkers 2017

Branding / Identity System

OS_DE18088M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Identity System

OS_DE18089M

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