The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Typography / Static
Jim Henson Exhibition
Agency: COLLINS / NEW YORK
Client: Museum of the Moving Image Category: Typography / Static
Self-spelling KANJI
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client: The Shizuoka Shimbun and Shizuoka Broadcasting System Category: Typography / Static
COMMOTION
Agency: Design Army / Washington, DC
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Typography / Static
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Typography / Static
Alphabet Flowers
Agency: Masaki Hanahara / Tokyo
Client: Restaurant L'ARCHESTE Category: Typography / Static
Elliptic: Finding the Truth in Data
Agency: Superunion / London
Client: Elliptic Category: Typography / Static
Rubbish Famzine No.7 Flash and Blood
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS
Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Celebrating 50 Golden Yearz
Agency: Jones Knowles Ritchie / London
Client: Heinz Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon
Agency: Sandstrom Partners / Portland
Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka
Agency: The Republik / Raleigh
Client: Graybeard Distillery Category: Packaging / Mass-market
Snow Beer-Ingenuity
Agency: TigerPan Packaging Design Lab. / Shenzhen
Client: China Resources Snow Breweries Co., Ltd Category: Packaging / Mass-market
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
Footshake
Agency: ALMA DDB. / Miami, FL
Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Photography - Single or Series
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo
Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series
Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client: Yamaha Corporation Category: Craft / Photography - Single or Series
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
Nike Concept Store
Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client: Nike Category: Typography / Typeface Design
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Typography / Static
Annual ID:
OS_DE18115M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
Museum of the Moving Image
Title:
Jim Henson Exhibition
Category:
Typography / Static
Annual ID:
OS_DE18116M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client:
The Shizuoka Shimbun and Shizuoka Broadcasting System
Title:
Self-spelling KANJI
Category:
Typography / Static
Annual ID:
OS_DE18117M
Award:
2018 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Typography / Static
Annual ID:
OS_DE18118M
Award:
2018 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Typography / Static
Annual ID:
OS_DE18119M
Award:
2018 Design Merit Award
Agency:
Masaki Hanahara / Tokyo
Client:
Restaurant L'ARCHESTE
Title:
Alphabet Flowers
Category:
Typography / Static
Annual ID:
OS_DE18120M
Award:
2018 Design Merit Award
Agency:
Superunion / London
Client:
Elliptic
Title:
Elliptic: Finding the Truth in Data
Category:
Typography / Static
Annual ID:
OS_DE18121M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.7 Flash and Blood
Category:
Editorial / Magazine Interior
Annual ID:
OS_DE18110M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Category:
Editorial / Magazine Interior
Annual ID:
OS_DE18111M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18187M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18188M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18189M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18190M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Suntory Holdings Ltd.
Title:
YAMAZAKI MOMENTS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18191M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18192M
Award:
2018 Design Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18193M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18194M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18195M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18196M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18197M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Heinz
Title:
Celebrating 50 Golden Yearz
Category:
Packaging / Mass-market
Annual ID:
OS_DE18147M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Walker & Co
Title:
FORM
Category:
Packaging / Mass-market
Annual ID:
OS_DE18148M
Award:
2018 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Eastside Distilling
Title:
Burnside Oregon Oaked Bourbon
Category:
Packaging / Mass-market
Annual ID:
OS_DE18149M
Award:
2018 Design Merit Award
Agency:
The Republik / Raleigh
Client:
Graybeard Distillery
Title:
Bedlam Vodka
Category:
Packaging / Mass-market
Annual ID:
OS_DE18150M
Award:
2018 Design Merit Award
Agency:
TigerPan Packaging Design Lab. / Shenzhen
Client:
China Resources Snow Breweries Co., Ltd
Title:
Snow Beer-Ingenuity
Category:
Packaging / Mass-market
Annual ID:
OS_DE18151M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18208M
Award:
2018 Design Merit Award
Agency:
ALMA DDB. / Miami, FL
Client:
Angel Bins
Title:
Footshake
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18201M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18202M
Award:
2018 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18203M
Award:
2018 Design Merit Award
Agency:
knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client:
Yamaha Corporation
Title:
Yamaha Speaker VXS/VXL/VXC Series
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18204M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Annual ID:
OS_DE18093M
Award:
2018 Design Merit Award
Agency:
Droga5 / New York + Prettybird / Culver City
Client:
COVERGIRL
Title:
I Am What I Make Up
Category:
Branding / Rebranding
Annual ID:
OS_DE18094M
Award:
2018 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Rebranding
Annual ID:
OS_DE18095M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE18096M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Annual ID:
OS_DE18097M
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Annual ID:
OS_DE18186M
Award:
2018 Design Merit Award
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Annual ID:
OS_DE18075M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Annual ID:
OS_DE18076M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Serif
Category:
Typography / Typeface Design
Annual ID:
OS_DE18112M
Award:
2018 Design Merit Award
Agency:
Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client:
Nike
Title:
Nike Concept Store
Category:
Typography / Typeface Design
Annual ID:
OS_DE18113M
