The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Digital Design
The Corruption Converter Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Digital Design
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Digital Design
A Message From Earth Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles Client: WeTransfer Category: Digital Design
Chobani Photography Agency: Chobani / New York Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / Stockholm Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Stained Glass Interactive Music Video Agency: CALLEN / Austin + MediaMonks / Los Angeles Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday Agency: McCann / New York + Blk-Ops / Los Angeles Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Moving Image / Single
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Moving Image / Single
Posters for Peace - Video Agency: Sid Lee / Montreal + MASSIVart / Montreal Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Moving Image / Single
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Celebrating 50 Golden Yearz Agency: Jones Knowles Ritchie / London Client: Heinz Category: Packaging / Mass-market
FORM Agency: Jones Knowles Ritchie / New York Client: Walker & Co Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon Agency: Sandstrom Partners / Portland Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka Agency: The Republik / Raleigh Client: Graybeard Distillery Category: Packaging / Mass-market
Snow Beer-Ingenuity Agency: TigerPan Packaging Design Lab. / Shenzhen Client: China Resources Snow Breweries Co., Ltd Category: Packaging / Mass-market
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Printing & Paper Craft - Single or Series
Geoff Agency: Assembly / Auckland Client: Heinz Category: Craft / Animation - Single or Series
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video Agency: Sid Lee / Montreal Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Craft / Animation - Single or Series
Safety Bags Agency: Cheil Worldwide, / Hong Kong Client: Tesco Category: Innovation in Design / Print
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Innovation in Design / Print
Penguin Frozen Storybook Agency: TBWA\ / Shanghai Client: Penguin Books Category: Innovation in Design / Print
STUDIES of Graphic design Agency: DENTSU INC. / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
The Refugee Résumé Agency: Jung von Matt / Hamburg Client: Social-Bee Category: Data Visualization / Static
Dead Whale Agency: Dentsu Jayme Syfu / Makati City Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti Agency: FCB New Zealand / Auckland/ Wellington Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight Agency: Jung von Matt/ AG / Hamburg Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
Footshake Agency: ALMA DDB. / Miami, FL Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography Agency: Chobani / New York Client: Chobani® Category: Craft / Photography - Single or Series

2018 Design Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Digital Design

OS_DE18159M

2018 Design Merit Award

FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Digital Design

OS_DE18160M

2018 Design Merit Award

McCann / Lima

Sodimac Homecenter

HIJACKED HIGHWAY

Digital Design

OS_DE18161M

2018 Design Merit Award

WeTransfer / Amsterdam + Stink Studios / Los Angeles

WeTransfer

A Message From Earth

Digital Design

OS_DE18162M

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Photography

Craft / Art Direction - Single or Series

OS_DE18187M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Craft / Art Direction - Single or Series

OS_DE18188M

2018 Design Merit Award

DENTSU INC. / Tokyo

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Art Direction - Single or Series

OS_DE18189M

2018 Design Merit Award

DENTSU INC. / Tokyo

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Craft / Art Direction - Single or Series

OS_DE18190M

2018 Design Merit Award

DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

Suntory Holdings Ltd.

YAMAZAKI MOMENTS

Craft / Art Direction - Single or Series

OS_DE18191M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Craft / Art Direction - Single or Series

OS_DE18192M

2018 Design Merit Award

NORD DDB / STOCKHOLM + House Agency / Stockholm

Klarna

SMOOOTH

Craft / Art Direction - Single or Series

OS_DE18193M

2018 Design Merit Award

Sid Lee / Montreal

Molson Export

Molson salutes the dépanneurs

Craft / Art Direction - Single or Series

OS_DE18194M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Art Direction - Single or Series

OS_DE18195M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Art Direction - Single or Series

OS_DE18196M

2018 Design Merit Award

Y&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Craft / Art Direction - Single or Series

OS_DE18197M

2018 Design Merit Award

CALLEN / Austin + MediaMonks / Los Angeles

Real Estate / Domino Records

Stained Glass Interactive Music Video

Moving Image / Single

OS_DE18180M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Moving Image / Single

OS_DE18181M

2018 Design Merit Award

McCann / New York + Blk-Ops / Los Angeles

Microsoft

Space Holiday

Moving Image / Single

OS_DE18182M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Moving Image / Single

OS_DE18183M

2018 Design Merit Award

R/GA / Tokyo

MUJI

Tokyo Pen Pixel

Moving Image / Single

OS_DE18184M

2018 Design Merit Award

Sid Lee / Montreal + MASSIVart / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Moving Image / Single

OS_DE18185M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Moving Image / Single

OS_DE18186M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Editorial / Magazine Interior

OS_DE18110M

2018 Design Merit Award

Kinetic / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Editorial / Magazine Interior

OS_DE18111M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo

ELECTRONIC ARTS INC.

SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18135M

2018 Design Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Mavericks

The Whole Earth Catalog

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18136M

2018 Design Merit Award

Jones Knowles Ritchie / London

Heinz

Celebrating 50 Golden Yearz

Packaging / Mass-market

OS_DE18147M

2018 Design Merit Award

Jones Knowles Ritchie / New York

Walker & Co

FORM

Packaging / Mass-market

OS_DE18148M

2018 Design Merit Award

Sandstrom Partners / Portland

Eastside Distilling

Burnside Oregon Oaked Bourbon

Packaging / Mass-market

OS_DE18149M

2018 Design Merit Award

The Republik / Raleigh

Graybeard Distillery

Bedlam Vodka

Packaging / Mass-market

OS_DE18150M

2018 Design Merit Award

TigerPan Packaging Design Lab. / Shenzhen

China Resources Snow Breweries Co., Ltd

Snow Beer-Ingenuity

Packaging / Mass-market

OS_DE18151M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Craft / Printing & Paper Craft - Single or Series

OS_DE18209M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Craft / Printing & Paper Craft - Single or Series

OS_DE18210M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Printing & Paper Craft - Single or Series

OS_DE18211M

2018 Design Merit Award

Assembly / Auckland

Heinz

Geoff

Craft / Animation - Single or Series

OS_DE18205M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Craft / Animation - Single or Series

OS_DE18206M

2018 Design Merit Award

Sid Lee / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Craft / Animation - Single or Series

OS_DE18207M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Craft / Animation - Single or Series

OS_DE18208M

2018 Design Merit Award

Cheil Worldwide, / Hong Kong

Tesco

Safety Bags

Innovation in Design / Print

OS_DE18212M

2018 Design Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Innovation in Design / Print

OS_DE18213M

2018 Design Merit Award

TBWA\ / Shanghai

Penguin Books

Penguin Frozen Storybook

Innovation in Design / Print

OS_DE18214M

2018 Design Merit Award

DENTSU INC. / Tokyo

The Yoshida Hideo Memorial Foundation

STUDIES of Graphic design

Editorial / Magazine Cover

OS_DE18109M

2018 Design Merit Award

Jung von Matt / Hamburg

Social-Bee

The Refugee Résumé

Data Visualization / Static

OS_DE18157M

2018 Design Merit Award

Dentsu Jayme Syfu / Makati City

Greenpeace Philippines

Dead Whale

Experiential / Environmental / Outdoor Spaces

OS_DE18173M

2018 Design Merit Award

FCB New Zealand / Auckland/ Wellington

Prime TV

The Human Serengeti

Experiential / Environmental / Outdoor Spaces

OS_DE18174M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo

Two inc

HOTEL HIGHWAY

Experiential / Environmental / Outdoor Spaces

OS_DE18175M

2018 Design Merit Award

Jung von Matt/ AG / Hamburg

Hamburg Marketing, Elbphilharmonie Hamburg

Music in Sight

Experiential / Environmental / Outdoor Spaces

OS_DE18176M

2018 Design Merit Award

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Outdoor Spaces

OS_DE18177M

2018 Design Merit Award

ALMA DDB. / Miami, FL

Angel Bins

Footshake

Craft / Photography - Single or Series

OS_DE18201M

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Photography

Craft / Photography - Single or Series

OS_DE18202M

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