The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Printing & Paper Craft - Single or Series
Nike Berlin - Lauf Nicht Renn Agency: Wieden+Kennedy / London Client: Nike Category: Promotional / Posters - Extended Series
DTF Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan Client: OkCupid Category: Promotional / Posters - Extended Series
Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day, / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
Maze Without Exit Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours Agency: GREYNJ UNITED / Bangkok Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020 Agency: lg2 / Montreal Client: Parc Olympique Category: Promotional / Posters - Series
Build the future Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Promotional / Posters - Series
Hong Kong Young Architects & Designers Competition 2017 Agency: Toby Ng Design / Hong Kong Client: West Kowloon Cultural District Category: Promotional / Posters - Series
Footshake Agency: ALMA DDB. / Miami, FL Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography Agency: Chobani / New York Client: Chobani® Category: Craft / Photography - Single or Series
STAR FLYER Agency: hakuhodo / Tokyo Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu Client: Yamaha Corporation Category: Craft / Photography - Single or Series
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Typography / Static
Jim Henson Exhibition Agency: COLLINS / NEW YORK Client: Museum of the Moving Image Category: Typography / Static
Self-spelling KANJI Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo Client: The Shizuoka Shimbun and Shizuoka Broadcasting System Category: Typography / Static
COMMOTION Agency: Design Army / Washington, DC Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Typography / Static
Annual Report Agency: Design Army / Washington, DC Client: The Human Rights Campaign Category: Typography / Static
Alphabet Flowers Agency: Masaki Hanahara / Tokyo Client: Restaurant L'ARCHESTE Category: Typography / Static
Elliptic: Finding the Truth in Data Agency: Superunion / London Client: Elliptic Category: Typography / Static
Chobani Serif Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design
Nike Concept Store Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo Client: Nike Category: Typography / Typeface Design
Retro future : motor sport heritage meets new age machinery Agency: Wieden+Kennedy / London Client: F1 Category: Typography / Typeface Design
Shot Reverse Shot Agency: Buzzman / 75010, Paris Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Brand Installations
Sonic Typeface for Goertek Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel Agency: TBWA\Chiat\Day / New York + TBWA\Chiat\Day / New York Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
STUDIES of Graphic design Agency: DENTSU INC. / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
The Earworm Billboards Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters Agency: Ogilvy & Mather / Chicago Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
Celebrating 50 Golden Yearz Agency: Jones Knowles Ritchie / London Client: Heinz Category: Packaging / Mass-market
FORM Agency: Jones Knowles Ritchie / New York Client: Walker & Co Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon Agency: Sandstrom Partners / Portland Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka Agency: The Republik / Raleigh Client: Graybeard Distillery Category: Packaging / Mass-market

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Craft / Printing & Paper Craft - Single or Series

OS_DE18209M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Craft / Printing & Paper Craft - Single or Series

OS_DE18210M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Printing & Paper Craft - Single or Series

OS_DE18211M

2018 Design Merit Award

Wieden+Kennedy / London

Nike

Nike Berlin - Lauf Nicht Renn

Promotional / Posters - Extended Series

OS_DE18133M

2018 Design Merit Award

Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan

OkCupid

DTF

Promotional / Posters - Extended Series

OS_DE18134M

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day, / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Design Merit Award

DENTSU INC. / Tokyo

End-of-Life Care Association of Japan

Maze Without Exit

Promotional / Posters - Series

OS_DE18126M

2018 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

The Bridge

Promotional / Posters - Series

OS_DE18127M

2018 Design Merit Award

GREYNJ UNITED / Bangkok

Ferrero

Now in Fruit Flavours

Promotional / Posters - Series

OS_DE18128M

2018 Design Merit Award

lg2 / Montreal

Parc Olympique

New advertising platform 2017–2020

Promotional / Posters - Series

OS_DE18129M

2018 Design Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Ltd.

Build the future

Promotional / Posters - Series

OS_DE18130M

2018 Design Merit Award

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Promotional / Posters - Series

OS_DE18131M

2018 Design Merit Award

Toby Ng Design / Hong Kong

West Kowloon Cultural District

Hong Kong Young Architects & Designers Competition 2017

Promotional / Posters - Series

OS_DE18132M

2018 Design Merit Award

ALMA DDB. / Miami, FL

Angel Bins

Footshake

Craft / Photography - Single or Series

OS_DE18201M

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Photography

Craft / Photography - Single or Series

OS_DE18202M

2018 Design Merit Award

hakuhodo / Tokyo

STAR FLYER

STAR FLYER

Craft / Photography - Single or Series

OS_DE18203M

2018 Design Merit Award

knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu

Yamaha Corporation

Yamaha Speaker VXS/VXL/VXC Series

Craft / Photography - Single or Series

OS_DE18204M

2018 Design Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Typography / Static

OS_DE18115M

2018 Design Merit Award

COLLINS / NEW YORK

Museum of the Moving Image

Jim Henson Exhibition

Typography / Static

OS_DE18116M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo

The Shizuoka Shimbun and Shizuoka Broadcasting System

Self-spelling KANJI

Typography / Static

OS_DE18117M

2018 Design Merit Award

Design Army / Washington, DC

MARYLAND INSTITUTE COLLEGE OF ART

COMMOTION

Typography / Static

OS_DE18118M

2018 Design Merit Award

Design Army / Washington, DC

The Human Rights Campaign

Annual Report

Typography / Static

OS_DE18119M

2018 Design Merit Award

Masaki Hanahara / Tokyo

Restaurant L'ARCHESTE

Alphabet Flowers

Typography / Static

OS_DE18120M

2018 Design Merit Award

Superunion / London

Elliptic

Elliptic: Finding the Truth in Data

Typography / Static

OS_DE18121M

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Serif

Typography / Typeface Design

OS_DE18112M

2018 Design Merit Award

Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo

Nike

Nike Concept Store

Typography / Typeface Design

OS_DE18113M

2018 Design Merit Award

Wieden+Kennedy / London

F1

Retro future : motor sport heritage meets new age machinery

Typography / Typeface Design

OS_DE18114M

2018 Design Merit Award

Buzzman / 75010, Paris

Huawei

Shot Reverse Shot

Branding / Brand Installations

OS_DE18098M

2018 Design Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Branding / Brand Installations

OS_DE18099M

2018 Design Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Branding / Brand Installations

OS_DE18100M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + HAKUHODO / Tokyo

Two inc

HOTEL HIGHWAY

Branding / Brand Installations

OS_DE18101M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Branding / Brand Installations

OS_DE18102M

2018 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen

Goertek Inc.

Sonic Typeface for Goertek

Typography / Dynamic / In Motion

OS_DE18122M

2018 Design Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Typography / Dynamic / In Motion

OS_DE18123M

2018 Design Merit Award

TBWA\Chiat\Day / New York + TBWA\Chiat\Day / New York

BNY Mellon Wealth Management

SmArt Basel

Typography / Dynamic / In Motion

OS_DE18124M

2018 Design Merit Award

DENTSU INC. / Tokyo

The Yoshida Hideo Memorial Foundation

STUDIES of Graphic design

Editorial / Magazine Cover

OS_DE18109M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Editorial / Magazine Interior

OS_DE18110M

2018 Design Merit Award

Kinetic / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Editorial / Magazine Interior

OS_DE18111M

2018 Design Merit Award

Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong

3M Hong Kong

The Earworm Billboards

Experiential / Environmental / Ambient Media - Series

OS_DE18163M

2018 Design Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Small Space Sitting

Experiential / Environmental / Ambient Media - Series

OS_DE18164M

2018 Design Merit Award

J.Walter Thompson / Sao Paulo

Bapantol Baby

Poosters

Experiential / Environmental / Ambient Media - Series

OS_DE18165M

2018 Design Merit Award

Ogilvy & Mather / Chicago

Americans for Responsible Solutions

Bulletproof Posters

Experiential / Environmental / Ambient Media - Series

OS_DE18166M

2018 Design Merit Award

Jones Knowles Ritchie / London

Heinz

Celebrating 50 Golden Yearz

Packaging / Mass-market

OS_DE18147M

2018 Design Merit Award

Jones Knowles Ritchie / New York

Walker & Co

FORM

Packaging / Mass-market

OS_DE18148M

2018 Design Merit Award

Sandstrom Partners / Portland

Eastside Distilling

Burnside Oregon Oaked Bourbon

Packaging / Mass-market

OS_DE18149M

2018 Design Merit Award

The Republik / Raleigh

Graybeard Distillery

Bedlam Vodka

Packaging / Mass-market

OS_DE18150M

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