The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs Agency: DENTSU INC. / Tokyo Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
360° BOOK Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION" Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Food Typography  Agency: Masaki Hanahara / Tokyo Client: H'or Cafe Category: Craft / Illustration - Single or Series
Chobani Smooth Yogurt Agency: Chobani / New York Client: Chobani® Category: Craft / Illustration - Single or Series
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band Agency: The Nine / Shanghai Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Chobani Photography Agency: Chobani / New York Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / Stockholm Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs Agency: Sid Lee / Montreal Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Rubbish Famzine No.7 Flash and Blood Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Printing & Paper Craft - Single or Series
Geoff Agency: Assembly / Auckland Client: Heinz Category: Craft / Animation - Single or Series
Netto - Easter Surprise Agency: Jung von Matt AG / Hamburg Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video Agency: Sid Lee / Montreal Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Craft / Animation - Single or Series
In the world of Play-Doh Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit Agency: DENTSU INC. / Tokyo Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
Footshake Agency: ALMA DDB. / Miami, FL Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography Agency: Chobani / New York Client: Chobani® Category: Craft / Photography - Single or Series
STAR FLYER Agency: hakuhodo / Tokyo Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu Client: Yamaha Corporation Category: Craft / Photography - Single or Series

2018 Design Gold Pencil

ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY

Craft / Art Direction - Single or Series

OS_DE18055G

2018 Design Gold Pencil

DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo

HOKKOKU SHIMBUN INC.

SUMO GIRLS 82 TECHNIQUES

Craft / Art Direction - Single or Series

OS_DE18056G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Printing & Paper Craft - Single or Series

OS_DE18067G

2018 Design Gold Pencil

DENTSU INC. / Tokyo

OLFA Corporation

The Art of Cutout, Cobwebs

Craft / Printing & Paper Craft - Single or Series

OS_DE18068G

2018 Design Gold Pencil

SHA inc. / TOKYO

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Craft / Printing & Paper Craft - Single or Series

OS_DE18069G

2018 Design Silver Pencil

SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO

SEIGENSHA Art Publishing, Inc.

360° BOOK

Craft / Printing & Paper Craft - Single or Series

OS_DE18070S

2018 Design Bronze Pencil

Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg

Hälssen & Lyon GmbH

Hälssen & Lyon "THE TEABAG COLLECTION"

Craft / Printing & Paper Craft - Single or Series

OS_DE18071B

2018 Design Silver Pencil

TBWA\Chiat\Day, / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 Design Bronze Pencil

RPA / Santa Monica

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

OS_DE18066B

2018 Design Gold Pencil

DENTSU INC. / Tokyo

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Craft / Illustration - Single or Series

OS_DE18057G

2018 Design Gold Pencil

Masaki Hanahara / Tokyo

H'or Cafe

Food Typography 

Craft / Illustration - Single or Series

OS_DE18058G

2018 Design Silver Pencil

Chobani / New York

Chobani®

Chobani Smooth Yogurt

Craft / Illustration - Single or Series

OS_DE18059S

2018 Design Silver Pencil

DENTSU INC. / NAGOYA

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Series

OS_DE18060S

2018 Design Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

OS_DE18061B

2018 Design Bronze Pencil

The Nine / Shanghai

Hengzheng Dental

The Brass Instruments Band

Craft / Illustration - Single or Series

OS_DE18062B

2018 Design Gold Pencil

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Single or Series

OS_DE18063G

2018 Design Bronze Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Series

OS_DE18064B

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Photography

Craft / Art Direction - Single or Series

OS_DE18187M

2018 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo

Kirin Company, Limited

Journey Around HEARTLAND

Craft / Art Direction - Single or Series

OS_DE18188M

2018 Design Merit Award

DENTSU INC. / Tokyo

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Art Direction - Single or Series

OS_DE18189M

2018 Design Merit Award

DENTSU INC. / Tokyo

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Craft / Art Direction - Single or Series

OS_DE18190M

2018 Design Merit Award

DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

Suntory Holdings Ltd.

YAMAZAKI MOMENTS

Craft / Art Direction - Single or Series

OS_DE18191M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Craft / Art Direction - Single or Series

OS_DE18192M

2018 Design Merit Award

NORD DDB / STOCKHOLM + House Agency / Stockholm

Klarna

SMOOOTH

Craft / Art Direction - Single or Series

OS_DE18193M

2018 Design Merit Award

Sid Lee / Montreal

Molson Export

Molson salutes the dépanneurs

Craft / Art Direction - Single or Series

OS_DE18194M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Art Direction - Single or Series

OS_DE18195M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Art Direction - Single or Series

OS_DE18196M

2018 Design Merit Award

Y&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book For Peace

Craft / Art Direction - Single or Series

OS_DE18197M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.7 Flash and Blood

Craft / Printing & Paper Craft - Single or Series

OS_DE18209M

2018 Design Merit Award

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores

Craft / Printing & Paper Craft - Single or Series

OS_DE18210M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Printing & Paper Craft - Single or Series

OS_DE18211M

2018 Design Merit Award

Assembly / Auckland

Heinz

Geoff

Craft / Animation - Single or Series

OS_DE18205M

2018 Design Merit Award

Jung von Matt AG / Hamburg

Netto Marken-Discount AG & Co. KG

Netto - Easter Surprise

Craft / Animation - Single or Series

OS_DE18206M

2018 Design Merit Award

Sid Lee / Montreal

Ivanhoé Cambridge

Posters for Peace - Video

Craft / Animation - Single or Series

OS_DE18207M

2018 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London

Apple

Apple Music: Anthem

Craft / Animation - Single or Series

OS_DE18208M

2018 Design Merit Award

DDB, / Paris

Hasbro

In the world of Play-Doh

Craft / Illustration - Single or Series

OS_DE18198M

2018 Design Merit Award

DENTSU INC. / Tokyo

End-of-Life Care Association of Japan

Maze Without Exit

Craft / Illustration - Single or Series

OS_DE18199M

2018 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”

Craft / Illustration - Single or Series

OS_DE18200M

2018 Design Merit Award

ALMA DDB. / Miami, FL

Angel Bins

Footshake

Craft / Photography - Single or Series

OS_DE18201M

2018 Design Merit Award

Chobani / New York

Chobani®

Chobani Photography

Craft / Photography - Single or Series

OS_DE18202M

2018 Design Merit Award

hakuhodo / Tokyo

STAR FLYER

STAR FLYER

Craft / Photography - Single or Series

OS_DE18203M

2018 Design Merit Award

knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu

Yamaha Corporation

Yamaha Speaker VXS/VXL/VXC Series

Craft / Photography - Single or Series

OS_DE18204M

Follow Us