The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Corruption Converter Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Craft / Interface Design
The New Mobile Workforce Agency: Havas / San Francisco Client: Citrix Category: Craft / Interface Design
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Web / Utility
Course IQ Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Web / Utility
FlyAnywhere Bike App Agency: Phenomenon / Los Angeles + Flywheel Sports / New York Client: Flywheel Sports Category: Cross-Channel / Digital / Physical Cross-Channel
BMW.com Agency: Jung von Matt AG / Hamburg Client: BMW AG Category: Mobile / User Experience
liv. - Digital Lifestyle Bank Agency: R/GA / London Client: Emirates NBD Category: Mobile / User Experience
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / User Experience
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Web / User Experience
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility
DIGISEQ Agency: R/GA / London + DIGISEQ / Uxbridge Client: DIGISEQ Category: Mobile / Utility
Sign Language Agency: Uber / San Francisco Client: Uber Category: Mobile / Utility
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in UX / UI / Single Channel
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Innovation in UX / UI / Single Channel

2018 UX / UI Merit Award

FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Craft / Dynamic Data Visualization

OS_UX18031M

2018 UX / UI Merit Award

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Craft / Dynamic Data Visualization

OS_UX18032M

2018 UX / UI Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Craft / Dynamic Data Visualization

OS_UX18033M

2018 UX / UI Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Craft / Interface Design

OS_UX18029M

2018 UX / UI Merit Award

Havas / San Francisco

Citrix

The New Mobile Workforce

Craft / Interface Design

OS_UX18030M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / Utility

OS_UX18017M

2018 UX / UI Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Web / Utility

OS_UX18018M

2018 UX / UI Merit Award

McCann / New York + MRM//McCann / New York

Microsoft

Course IQ

Web / Utility

OS_UX18019M

2018 UX / UI Merit Award

Phenomenon / Los Angeles + Flywheel Sports / New York

Flywheel Sports

FlyAnywhere Bike App

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18028M

2018 UX / UI Merit Award

Jung von Matt AG / Hamburg

BMW AG

BMW.com

Mobile / User Experience

OS_UX18026M

2018 UX / UI Merit Award

R/GA / London

Emirates NBD

liv. - Digital Lifestyle Bank

Mobile / User Experience

OS_UX18027M

2018 UX / UI Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Web / User Experience

OS_UX18020M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / User Experience

OS_UX18021M

2018 UX / UI Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Web / User Experience

OS_UX18022M

2018 UX / UI Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Mobile / Utility

OS_UX18023M

2018 UX / UI Merit Award

R/GA / London + DIGISEQ / Uxbridge

DIGISEQ

DIGISEQ

Mobile / Utility

OS_UX18024M

2018 UX / UI Merit Award

Uber / San Francisco

Uber

Sign Language

Mobile / Utility

OS_UX18025M

2018 UX / UI Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in UX / UI / Single Channel

OS_UX18034M

2018 UX / UI Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Innovation in UX / UI / Single Channel

OS_UX18035M

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