The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Web / User Experience
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Web / User Experience
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Web / Utility
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Web / Utility
Samsung SmartSuit Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
My Sole Story Agency: AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur Client: Nike Greater China Category: Craft / Dynamic Data Visualization
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / Utility
Flock Agency: R/GA / London + Flock / London Client: Flock Category: Mobile / Utility
The History of the Mausoleum of Augustus Agency: Havas / Milan Client: FONDAZIONE TIM Category: Craft / Interface Design
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Interface Design
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / User Experience
Music Liberates Music Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Web / User Experience
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / User Experience
The Playable RFP Letter Agency: Heat / San Francisco Client: THX Category: Web / User Experience
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in UX / UI / Single Channel
Robocalls From Humans Agency: Ogilvy & Mather / Chicago Client: Team Gleason Category: Innovation in UX / UI / Single Channel
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Web / Utility
Course IQ Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Web / Utility
FlyAnywhere Bike App Agency: Phenomenon / Los Angeles + Flywheel Sports / New York Client: Flywheel Sports Category: Cross-Channel / Digital / Physical Cross-Channel
The Corruption Converter Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility
DIGISEQ Agency: R/GA / London + DIGISEQ / Uxbridge Client: DIGISEQ Category: Mobile / Utility
Sign Language Agency: Uber / San Francisco Client: Uber Category: Mobile / Utility
A World With No Heroes Agency: DDB, / Paris + Make me Pulse / Paris Client: Ubisoft Category: Craft / Interface Design
The New Mobile Workforce Agency: Havas / San Francisco Client: Citrix Category: Craft / Interface Design
BMW.com Agency: Jung von Matt AG / Hamburg Client: BMW AG Category: Mobile / User Experience
liv. - Digital Lifestyle Bank Agency: R/GA / London Client: Emirates NBD Category: Mobile / User Experience

2018 UX / UI Gold Pencil

Droga5 / New York + PHD / New York + Resn / Wellington

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18010G

2018 UX / UI Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Nosferatu

Web / User Experience

OS_UX18003B

2018 UX / UI Bronze Pencil

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Web / User Experience

OS_UX18004B

2018 UX / UI Silver Pencil

DDB Group New Zealand / Auckland

Netsafe

Re:scam

Web / Utility

OS_UX18001S

2018 UX / UI Silver Pencil

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Web / Utility

OS_UX18002S

2018 UX / UI Bronze Pencil

Cheil / Amsterdam

Samsung Benelux

Samsung SmartSuit

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18011B

2018 UX / UI Silver Pencil

AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur

Nike Greater China

My Sole Story

Craft / Dynamic Data Visualization

OS_UX18014S

2018 UX / UI Gold Pencil

R/GA / London + Snaptivity / London

Snaptivity

Snaptivity

Innovation in UX / UI / Cross-Channel

OS_UX18015G

2018 UX / UI Gold Pencil

R/GA / New York

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in UX / UI / Cross-Channel

OS_UX18016G

2018 UX / UI Gold Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Mobile / Utility

OS_UX18005G

2018 UX / UI Silver Pencil

R/GA / London + Flock / London

Flock

Flock

Mobile / Utility

OS_UX18006S

2018 UX / UI Gold Pencil

Havas / Milan

FONDAZIONE TIM

The History of the Mausoleum of Augustus

Craft / Interface Design

OS_UX18012G

2018 UX / UI Gold Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Craft / Interface Design

OS_UX18013G

2018 UX / UI Bronze Pencil

180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London

Expedia

Visit Britain

Mobile / User Experience

OS_UX18007B

2018 UX / UI Bronze Pencil

R/GA / Sao Paulo

Banco Bradesco

next Bank

Mobile / User Experience

OS_UX18008B

2018 UX / UI Silver Pencil

BBDO / New York + PhantoscopicLtd

Bacardi

Music Liberates Music

Cross-Channel / Digital Cross-Channel

OS_UX18009S

2018 UX / UI Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

The Hearing Test in Disguise

Web / User Experience

OS_UX18020M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / User Experience

OS_UX18021M

2018 UX / UI Merit Award

Heat / San Francisco

THX

The Playable RFP Letter

Web / User Experience

OS_UX18022M

2018 UX / UI Merit Award

McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York

U.S. Army

White Hats Wanted

Innovation in UX / UI / Single Channel

OS_UX18034M

2018 UX / UI Merit Award

Ogilvy & Mather / Chicago

Team Gleason

Robocalls From Humans

Innovation in UX / UI / Single Channel

OS_UX18035M

2018 UX / UI Merit Award

Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Yahoo Japan Corporation

Election in the Dark

Web / Utility

OS_UX18017M

2018 UX / UI Merit Award

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Web / Utility

OS_UX18018M

2018 UX / UI Merit Award

McCann / New York + MRM//McCann / New York

Microsoft

Course IQ

Web / Utility

OS_UX18019M

2018 UX / UI Merit Award

Phenomenon / Los Angeles + Flywheel Sports / New York

Flywheel Sports

FlyAnywhere Bike App

Cross-Channel / Digital / Physical Cross-Channel

OS_UX18028M

2018 UX / UI Merit Award

FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo

Estadão Newspaper

The Corruption Converter

Craft / Dynamic Data Visualization

OS_UX18031M

2018 UX / UI Merit Award

FCB/SIX / Toronto

PFLAG Canada

Destination Pride

Craft / Dynamic Data Visualization

OS_UX18032M

2018 UX / UI Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Craft / Dynamic Data Visualization

OS_UX18033M

2018 UX / UI Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Mobile / Utility

OS_UX18023M

2018 UX / UI Merit Award

R/GA / London + DIGISEQ / Uxbridge

DIGISEQ

DIGISEQ

Mobile / Utility

OS_UX18024M

2018 UX / UI Merit Award

Uber / San Francisco

Uber

Sign Language

Mobile / Utility

OS_UX18025M

2018 UX / UI Merit Award

DDB, / Paris + Make me Pulse / Paris

Ubisoft

A World With No Heroes

Craft / Interface Design

OS_UX18029M

2018 UX / UI Merit Award

Havas / San Francisco

Citrix

The New Mobile Workforce

Craft / Interface Design

OS_UX18030M

2018 UX / UI Merit Award

Jung von Matt AG / Hamburg

BMW AG

BMW.com

Mobile / User Experience

OS_UX18026M

2018 UX / UI Merit Award

R/GA / London

Emirates NBD

liv. - Digital Lifestyle Bank

Mobile / User Experience

OS_UX18027M

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