The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
The History of the Mausoleum of Augustus
Agency: Havas / Milan
Client: FONDAZIONE TIM Category: Craft / Interface Design
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
My Sole Story
Agency: AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client: Nike Greater China Category: Craft / Dynamic Data Visualization
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client: Expedia Category: Mobile / User Experience
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Cross-Channel / Digital / Physical Cross-Channel
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Web / User Experience
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in UX / UI / Single Channel
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in UX / UI / Single Channel
liv. - Digital Lifestyle Bank
Agency: R/GA / London
Client: Emirates NBD Category: Mobile / User Experience
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Web / Utility
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Web / Utility
FlyAnywhere Bike App
Agency: Phenomenon / Los Angeles + Flywheel Sports / New York
Client: Flywheel Sports Category: Cross-Channel / Digital / Physical Cross-Channel
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Web / User Experience
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / User Experience
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Craft / Interface Design
The New Mobile Workforce
Agency: Havas / San Francisco
Client: Citrix Category: Craft / Interface Design
Award:
2018 UX / UI Best of Discipline Pencil
Agency:
Droga5 / New York + PHD / New York + Resn / Wellington
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18010G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX18015G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / New York
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX18016G
Award:
2018 UX / UI Gold Pencil
Agency:
Droga5 / New York + PHD / New York + Resn / Wellington
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18010G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / Utility
Annual ID:
OS_UX18005G
Award:
2018 UX / UI Gold Pencil
Agency:
Havas / Milan
Client:
FONDAZIONE TIM
Title:
The History of the Mausoleum of Augustus
Category:
Craft / Interface Design
Annual ID:
OS_UX18012G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Interface Design
Annual ID:
OS_UX18013G
Award:
2018 UX / UI Silver Pencil
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX18009S
Award:
2018 UX / UI Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Annual ID:
OS_UX18001S
Award:
2018 UX / UI Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Web / Utility
Annual ID:
OS_UX18002S
Award:
2018 UX / UI Silver Pencil
Agency:
R/GA / London + Flock / London
Client:
Flock
Title:
Flock
Category:
Mobile / Utility
Annual ID:
OS_UX18006S
Award:
2018 UX / UI Silver Pencil
Agency:
AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client:
Nike Greater China
Title:
My Sole Story
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18014S
Award:
2018 UX / UI Bronze Pencil
Agency:
180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London
Client:
Expedia
Title:
Visit Britain
Category:
Mobile / User Experience
Annual ID:
OS_UX18007B
Award:
2018 UX / UI Bronze Pencil
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / User Experience
Annual ID:
OS_UX18008B
Award:
2018 UX / UI Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18011B
Award:
2018 UX / UI Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Annual ID:
OS_UX18003B
Award:
2018 UX / UI Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Web / User Experience
Annual ID:
OS_UX18004B
Award:
2018 UX / UI Merit Award
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX18034M
Award:
2018 UX / UI Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX18035M
Award:
2018 UX / UI Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Annual ID:
OS_UX18026M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London
Client:
Emirates NBD
Title:
liv. - Digital Lifestyle Bank
Category:
Mobile / User Experience
Annual ID:
OS_UX18027M
Award:
2018 UX / UI Merit Award
Agency:
Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / Utility
Annual ID:
OS_UX18017M
Award:
2018 UX / UI Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Web / Utility
Annual ID:
OS_UX18018M
Award:
2018 UX / UI Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Microsoft
Title:
Course IQ
Category:
Web / Utility
Annual ID:
OS_UX18019M
Award:
2018 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles + Flywheel Sports / New York
Client:
Flywheel Sports
Title:
FlyAnywhere Bike App
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18028M
Award:
2018 UX / UI Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Mobile / Utility
Annual ID:
OS_UX18023M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London + DIGISEQ / Uxbridge
Client:
DIGISEQ
Title:
DIGISEQ
Category:
Mobile / Utility
Annual ID:
OS_UX18024M
Award:
2018 UX / UI Merit Award
Agency:
Uber / San Francisco
Client:
Uber
Title:
Sign Language
Category:
Mobile / Utility
Annual ID:
OS_UX18025M
Award:
2018 UX / UI Merit Award
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18031M
Award:
2018 UX / UI Merit Award
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18032M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18033M
Award:
2018 UX / UI Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Web / User Experience
Annual ID:
OS_UX18020M
Award:
2018 UX / UI Merit Award
Agency:
Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / User Experience
Annual ID:
OS_UX18021M
Award:
2018 UX / UI Merit Award
Agency:
Heat / San Francisco
Client:
THX
Title:
The Playable RFP Letter
Category:
Web / User Experience
Annual ID:
OS_UX18022M
Award:
2018 UX / UI Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Craft / Interface Design
Annual ID:
OS_UX18029M