The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign
Anything But Sorry Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Community Building
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Brand Voice
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications
Orizon, Predictive Real Estate Agency: Artefact / Paris Client: Greenpeace Category: Innovation in Public Relations
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations
This Is Our Ice Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Community Building
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
The Pregnancy Pause Agency: Mother / New York Client: Mother Category: Community Building
2minuteshowersongs Agency: King James Group / Cape Town Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Flash Drives For Freedom Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
Ticket to Play Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Community Building
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Reputation Management
IKEA´s response to Balenciaga Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
#Blood Normal Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Brand Voice
Test Kitchen by Taco Bell Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Prescribed to Death Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago Client: National Safety Council Category: Events & Experiential
The most German supermarket Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Events & Experiential
7-Second Resumes Agency: 22squared / Tampa, Atlanta Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
Tomorrow's News Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Media Relations
The World's Most Eligible Bachelor Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town Client: Ol Pejeta Conservancy Category: Innovation in Public Relations
Trash Isles Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Community Building
Blind Passion Agency: NBS / Rio de Janeiro Client: Flamengo Category: Community Building
Type with Pride Agency: Ogilvy / New York Client: NewFest & NYC Pride Category: Community Building
Strawless Ocean Campaign Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas Client: Lonely Whale Foundation Category: Community Building
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Reputation Management
My First Purchase Exhibit Agency: McCann / New York Client: Mastercard Category: Internal Communications
Virtual Reality- The Hard Way Agency: Wieden+Kennedy / Portland Client: KFC Category: Internal Communications
The Bonnie Award Agency: CP+B / Boulder + Film Independent / Los Angeles Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Real-Time Response / Activity / Proactive Communications
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Brand Voice
Swear Like a Mother Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Brand Voice
Facts First Agency: Figliulo&Partners / New York Client: CNN Category: Brand Voice
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Brand Voice
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne Client: AAMI Category: Brand Voice

2018 Public Relations Gold Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Integrated Campaign

OS_PR18029G

2018 Public Relations Gold Pencil

FCB Canada / Toronto

Canadian Down Syndrome Society

Anything But Sorry

Community Building

OS_PR18013G

2018 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

City of Chicago

One Chicago

Reputation Management

OS_PR18022G

2018 Public Relations Gold Pencil

Ketchum / Atlanta + VML / Kansas City

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

OS_PR18025G

2018 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

City of Chicago

One Chicago

Real-Time Response / Activity / Proactive Communications

OS_PR18026G

2018 Public Relations Gold Pencil

Edelman / Seattle

REI

#ForceofNature: Women Finding Freedom Outdoors

Brand Voice

OS_PR18018G

2018 Public Relations Gold Pencil

Ogilvy & Mather / Chicago

City of Chicago

One Chicago

Brand Voice

OS_PR18019G

2018 Public Relations Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Events & Experiential

OS_PR18005G

2018 Public Relations Gold Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Media Relations

OS_PR18001G

2018 Public Relations Gold Pencil

Barton F. Graf / New York

Coverage Coalition

Coverage Coalition

Real-Time Response / Activity / Crisis Communications

OS_PR18024G

2018 Public Relations Gold Pencil

Artefact / Paris

Greenpeace

Orizon, Predictive Real Estate

Innovation in Public Relations

OS_PR18032G

2018 Public Relations Gold Pencil

MRM//McCann / New York

United States Postal Service

USPS - Operation Santa

Innovation in Public Relations

OS_PR18033G

2018 Public Relations Silver Pencil

ICF Olson / Minneapolis

Minnesota Wild

This Is Our Ice

Community Building

OS_PR18014S

2018 Public Relations Silver Pencil

McCann / London + MRM/McCann / London + Craft/McCann / London

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

OS_PR18015S

2018 Public Relations Silver Pencil

Mother / New York

Mother

The Pregnancy Pause

Community Building

OS_PR18016S

2018 Public Relations Silver Pencil

King James Group / Cape Town

Sanlam

2minuteshowersongs

Real-Time Response / Activity / Proactive Communications

OS_PR18027S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Brand Voice

OS_PR18020S

2018 Public Relations Silver Pencil

BUENA / Portland + Human Rights Foundation / New York

Human Rights Foundation

Flash Drives For Freedom

Events & Experiential

OS_PR18006S

2018 Public Relations Silver Pencil

MRM//McCann / Madrid + Garaje Films / Madrid

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

OS_PR18007S

2018 Public Relations Silver Pencil

R/GA / New York

Ad Council

Fans of Love

Events & Experiential

OS_PR18008S

2018 Public Relations Silver Pencil

Clemenger BBDO / Melbourne

Myer

Give Registry

Media Relations

OS_PR18002S

2018 Public Relations Silver Pencil

Weber Shandwick / New York

Mattel Barbie

Ticket to Play

Media Relations

OS_PR18003S

2018 Public Relations Bronze Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Community Building

OS_PR18017B

2018 Public Relations Bronze Pencil

Figliulo&Partners / New York

CNN

Facts First

Reputation Management

OS_PR18023B

2018 Public Relations Bronze Pencil

ACNE / Stockholm + Ikea Creative Hub / Stockholm

IKEA

IKEA´s response to Balenciaga

Real-Time Response / Activity / Proactive Communications

OS_PR18028B

2018 Public Relations Bronze Pencil

AMV BBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Brand Voice

OS_PR18021B

2018 Public Relations Bronze Pencil

Deutsch / Los Angeles + Steelhead / Los Angeles

Taco Bell

Test Kitchen by Taco Bell

Events & Experiential

OS_PR18009B

2018 Public Relations Bronze Pencil

Ketchum / New York/Chicago/DC + Energy BBDO / Chicago

National Safety Council

Prescribed to Death

Events & Experiential

OS_PR18010B

2018 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California

EDEKA ZENTRALE AG & Co. KG

The most German supermarket

Events & Experiential

OS_PR18011B

2018 Public Relations Bronze Pencil

TBWA\ / Helsinki + KLOK / Helsinki

Finavia

#LIFEINHEL

Events & Experiential

OS_PR18012B

2018 Public Relations Bronze Pencil

22squared / Tampa, Atlanta

Ad Council/Grads of Life

7-Second Resumes

Integrated Campaign

OS_PR18030B

2018 Public Relations Bronze Pencil

Edelman / Seattle

REI

#ForceofNature: Women Finding Freedom Outdoors

Integrated Campaign

OS_PR18031B

2018 Public Relations Bronze Pencil

BBDO / New York + Smuggler

Sandy Hook Promise

Tomorrow's News

Media Relations

OS_PR18004B

2018 Public Relations Bronze Pencil

Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town

Ol Pejeta Conservancy

The World's Most Eligible Bachelor

Innovation in Public Relations

OS_PR18034B

2018 Public Relations Green

AMV BBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Innovation in Public Relations

OS_PR18000V

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Community Building

OS_PR18049M

2018 Public Relations Merit Award

NBS / Rio de Janeiro

Flamengo

Blind Passion

Community Building

OS_PR18050M

2018 Public Relations Merit Award

Ogilvy / New York

NewFest & NYC Pride

Type with Pride

Community Building

OS_PR18051M

2018 Public Relations Merit Award

POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas

Lonely Whale Foundation

Strawless Ocean Campaign

Community Building

OS_PR18052M

2018 Public Relations Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Reputation Management

OS_PR18061M

2018 Public Relations Merit Award

McCann / New York

Mastercard

My First Purchase Exhibit

Internal Communications

OS_PR18053M

2018 Public Relations Merit Award

Wieden+Kennedy / Portland

KFC

Virtual Reality- The Hard Way

Internal Communications

OS_PR18054M

2018 Public Relations Merit Award

CP+B / Boulder + Film Independent / Los Angeles

American Airlines

The Bonnie Award

Real-Time Response / Activity / Proactive Communications

OS_PR18062M

2018 Public Relations Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Earth: Shot on iPhone

Real-Time Response / Activity / Proactive Communications

OS_PR18063M

2018 Public Relations Merit Award

Akestam Holst / Stockholm

IKEA Sweden

IKEA Pee Ad

Brand Voice

OS_PR18055M

2018 Public Relations Merit Award

CP+B / Boulder + Hungry Man / New York

Kraft Heinz

Swear Like a Mother

Brand Voice

OS_PR18056M

2018 Public Relations Merit Award

Figliulo&Partners / New York

CNN

Facts First

Brand Voice

OS_PR18057M

2018 Public Relations Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Brand Voice

OS_PR18058M

2018 Public Relations Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Brand Voice

OS_PR18059M

2018 Public Relations Merit Award

Ogilvy Australia / Melbourne + Ogilvy PR Australia / Melbourne

AAMI

AAMI SmartPlates

Brand Voice

OS_PR18060M

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